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the power of templates

the power of templates. rhetoric & powerpoint Patricia Sullivan. PPT Generic Templates Design Content Represent the Speaker’s Identity. My message is. PPT templates = rhetoric Use them and you accept their rhetoric. Developed to Fight Bad Design. Initially 48 Design templates:

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the power of templates

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  1. the power of templates rhetoric & powerpoint Patricia Sullivan

  2. PPT Generic Templates • Design • Content • Represent the Speaker’s Identity

  3. My message is. . . • PPT templates = rhetoric • Use them and you accept their rhetoric

  4. Developed to Fight Bad Design • Initially 48 Design templates: • Backgrounds • Colors • Typefaces • Helped non-designers avoid hideous choices

  5. Design Template Rhetoric • Directs writers to. . . • Use consistently formatted titles • Put content in the same places • Limit content for each slide • Use bullets and levels • Avoids “laughable” aesthetics

  6. Content Template Rhetoric • More intrusive than design templates • Advocates structured writing • Standard structure (Title, Introduction, Topics--handled one-by-one--Close) • Major points first • Decisions made according to audience interest

  7. Slide that follows shows a contenttemplate slide from “generic”

  8. Topic One: Assumptions • Details about this topic • Supporting information and examples • How it relates to your audience

  9. On the Plus Side • Asks for “details” to be supported • Suggests examples be used • Asks for relating to audience • Uses a simple design (except for the slide transitions)

  10. On the Minus Side • It makes you think of your points as “details” • If examples are added, slide may be too long • It thinks of audience afterward • Can hardly forget the transitions

  11. Next two slides show two more content template slides -- these near the end

  12. Real Life • Give an example or real life anecdote • Sympathize with the audience’s situation if appropriate

  13. What This Means • Add a strong statement that summarizes how you feel or think about this topic • Summarize key points you want your audience to remember

  14. Problems with Rhetoric • Placed after the conclusion • Risk perception of pandering • Instead of connecting anecdote to the content, audience may remember onlythe anecdote

  15. so, why are content templates dangerous? • Path of least resistance • Treat audience as points to make, not a group to be persuaded • Prompts use language that can be misunderstood • Inexperienced writers may think they are the answer

  16. . . .Everyone using this format/content makes similar slides no matter the topic . . . Most viewers are shocked by the animated typeBottom Line = powerpoint no longer yields personal power

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