Prof. Dennis P. Huzey - and - Anthony J. Scardino, Ph.D. School of Business Felician College

1. Development, Growth and Implementation of a Model Program of Study in Marketing for High School Students Prof. Dennis P. Huzey - and - Anthony J. Scardino, Ph.D. School of Business Felician College

2. Felician College • Our First Priority is Our Students.  • Our Second is Their Future. • Founded in 1942 by the Felician Sisters, Felician College is one of the few Franciscan colleges in the country, and the only one in New Jersey. We’ve built our reputation with an emphasis on service and respect for humanity, as was the dream of Blessed Mary Angela Truszkowska - the foundress of the Felician Sisters more than a century ago. Even today, we strive to represent those values in everything we do.

3. Alignment of IACBE goals with goals of CTEP MPOS IACBE “tag line”…. “Partnering with colleges and universities in preparing today’s business students for tomorrow’s workplace”

4. Abstract • Growing public concern surrounding education and employment. • Academic and political stakeholders. • Pilot program. • Development, growth, and implementation of the Career and Technical Partnership (CTEP) of New Jersey. • CTEP of New Jersey Marketing curriculum guidelines. • The intention of the research and presentation of its findings is to reveal and share the lessons, challenges.

5. Overview of Presentation • Introduction • History • CTEP • Program Overview • AP and Beyond • Why this Approach • Future Collaborations • Questions

6. Introduction • CTEP grant project is supported by $175,000 from federal Carl D. Perkins Career and Technical Education Act of 2006 funds • Our connection – partners with Middlesex County Community College and American Marketing Association - NJ Chapter • Our task for the project - MPOS Course Module Three -Exploring Marketing Careers • Why is this important?

7. History • Don Draper

8. Career and Technical Education Partnership of NJ The Marketing Model Program of Study (MPOS) will consist of three course modules which currently includes: • Course One - Principles of Marketing • Course Two – Marketing Applications • In-progress course module is Course Three – Exploring Marketing Careers

9. CTEP Marketing Project’s Model Program of Study (MPOS) - At a Glance COURSE ONE - PRINCIPLES OF MARKETING Primary Focus - Marketing Knowledge Foundations • Unit One - Foundations of Marketing • Unit Two - Marketing and Society • Unit Three - Promotion • Unit Four - Distribution • Unit Five - Pricing • Unit Six – Branding COURSE TWO - MARKETING APPLICATIONS Primary Focus – Major Industries • Unit One - E-Marketing • Unit Two - Business to Business (B2B) Marketing • Unit Three - Sports and Entertainment • Unit Four - Fashion Marketing • Unit Five - Retail Marketing COURSE THREE - EXPLORING MARKETING CAREERS Primary Focus - Major Career Tracks w/Requisite Skill Identification & Development • Unit One - Advertising Career Track Jobs • Unit Two - Public Relations Career Track Jobs • Unit Three - Brand/Product Management Career Track Jobs • Unit Four - Marketing Research Career Track Jobs • Unit Five - Logistics/Distribution Career Track Jobs • Unit Six - Selling and Promotion Career Track Jobs

10. Course Three - Exploring Marketing Careers Unit One – Advertising Career Track  • Pre-Assessment- For Students • Unit 1 Daily Plans and PBL • Unit 1 Marketing Notebook • Unit 1 PowerPoint Presentation • Unit 1 Test Unit Two – Public Relations Career Track • Pre-Assessment- For Students • Unit 2 Daily Plans and PBL • Unit 2 Marketing Notebook • Unit 2 PowerPoint Presentation • Unit 2 Test Unit Three – Brand Management Career Track • Pre-Assessment- For Students • Unit 3 Daily Plans and PBL • Unit 3 Marketing Notebook • Unit 3 PowerPoint Presentation • Unit 3 Test Unit Four – Marketing Research Career Track • Pre-Assessment- For Students • Unit 4 Daily Plans and PBL • Unit 4 Marketing Notebook • Unit 4 PowerPoint Presentation • Unit 4 Test

11. AP-Professional Development or Resume Fodder • As students, parents, and high-school advisers know, "good students" should strive to take as many AP courses as they can manage, and then pass the placement exams with grades of 4 or 5. • This will impress college-admission committees and remove the need to ever experience that material at an introductory level in college. • The financial benefits can amount to a semester or more of tuition saved. • The sense of being pre-certified with elite status adds to self-esteem - a fact central to those who so successfully market the term "advanced placement."

12. AP-Professional Development or Resume Fodder CONS • “….believe this notion of value-added has led to another version of getting more bang for the buck: the fantastic pressure put on students to get more than "just a bachelor's degree" for their four years of tuition.” --Michael Mendillo (Chronicle of Higher Education 2012) • “Ultimately, colleges should be developing ways to have general-education goals met not at the onset of college, when incoming freshmen have the mind-set of ninth-semester high-school students, but in upper-class years when students have more of a foundation upon which to experience and to contribute to the breadth of their own education.” --Michael Mendillo (Chronicle of Higher Education 2013) PROS • Develop “Life Skills” Necessary for Economic Success • Provide Information • Technology Skills • Expand Educational Opportunities • Develop Marketable Skills and Habits to • Applicable to Any Career • Encourage Creativity and Entrepreneurial Thinking • Broaden Lifelong Work • Broaden Study Options • Help Pay for College --(NBEA 2013)

13. MARKETING CAREER MEDIAN ANNUAL SALARIES • Media Coordinator - $34,221* • Marketing Specialist - $56,167* • Brand Manager - $93,532* • Market Research Analyst - $60,300* • Advertising Manager - $88,590* • Public Relations Manager - $95,450* • Marketing Manager - $119,480* Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2014-15 Edition; Salary.com January 2014 (Brand Manager; Marketing Specialist; Media Coordinator). *The salary information listed is based on a national average and actual salaries may vary greatly based on specialization within the field, location, years of experience and a variety of other factors. National long-term projections of employment growth may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth.

14. Earning Potential in Marketing Careers • With a Bachelor’s Degree – add $2,000 - $4,000/yr. • With an MBA Degree – add another $7,000 - $11,000/yr. Marketing Career Demand • Demand for marketing is expected to grow about as fast as average for all occupations Marketing Job Outlook Comparison (Through 2022) • Sales Management - 8 percent, as fast as average • Public Relations Management -13 percent, as fast as average • Advertising Management - 12 percent, as fast as average • Market Research Analyst - 32 percent, much faster than average • Marketing Management - 13 percent, as fast as average Source: U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook

15. Characteristics of college graduates who have the best Marketing job opportunities: Personable Creativity Good interpersonal skills Wild, fresh, and new imagination Expressive Strong communications skills Strong computer skills Problem solving skills Flexibility Likeability Relationship building ability Abstract thinking ability

16. FOR EXAMPLEIs the Advertising Career Track for You? Personal Requirements Checklist: • Creativity • Interpersonal skills • Maturity • Motivation • Stress resistance • Flexibility • Decisiveness

17. Why this Approach? • Foundations in Marketing – MCCC, CTEP, AMA NJ, Felician College • Diverse nature of authors • Relationships with MCCC, CTEP, AMA NJ, Felician College, and targeted public high schools and the interactive collaboration of the aforementioned will initiate and develop the best model for others to follow for the future

18. Benefits of Future Collaboration • Grants • Recruitment • Image and Business School Reputation (Branding) • Professional grounding with AMA • Further Research in Marketing and Marketing Education

19. Questions???? • Thank you for you time !

20. Sources • http://www.marketingcareerszone.com/fields-within-marketing.html • http://www.forbes.com/sites/jacquelynsmith/2013/03/13/the-marketing-and-advertising-jobs-with-the-best-future/ • http://marketing.about.com/cs/marketingjobs/a/careers.htm • http://www.getin2marketing.com/discover/why-a-career-in-marketing • Chronicle of Higher Education