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AMResorts ’ promotional campaign designed to increase bookings through promotion & social media campaign during th

AMResorts ’ promotional campaign designed to increase bookings through promotion & social media campaign during the month of April. . Campaign Details. Hamburger Festival Offer Details. Booking Window : Now to April 30, 2013 Travel Window: April 1, 2013 – April 30, 2013

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AMResorts ’ promotional campaign designed to increase bookings through promotion & social media campaign during th

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  1. AMResorts’ promotional campaign designed to increase bookings through promotion & social media campaign during the month of April.

  2. Campaign Details Hamburger Festival Offer Details • Booking Window: Now to April 30, 2013 • Travel Window: April 1, 2013 – April 30, 2013 • Contest Dates: March 18, 2013 - April 1, 2013 • Offer Details: • Book and stay at select resorts* during the month of April to enjoy the Hamburger Festival. • Hamburger Festival: Various restaurants at participating resorts offer 10 mouthwatering varieties of hamburgers. • In-Resort Contests: Guests have opportunities to win 3- and 7-night stays through in-resort contests hosted by each resort. • Participating Resorts*: • Zoëtry Wellness & Spa Resorts: ZoëtryParaiso de la Bonita Riviera Maya • Secrets Resorts & Spas: Secrets Capri Riviera Cancun, Secrets Silversands Riviera Cancun, Secrets Maroma Beach Riviera Cancun, Secrets The Vine Cancun and Secrets Aura Cozumel • Dreams Resorts & Spas: Dreams Cancun Resort & Spa, Dreams Riviera Cancun Resort & Spa, Dreams Tulum Resort & Spa and Dreams Puerto Aventuras Resort & Spa • Now Resorts & Spas: Now Jade Riviera Cancun and Now Sapphire Riviera Cancun • Sunscape Resorts & Spas: Sunscape Sabor Cozumel

  3. Campaign Details Goals & Objectives • AMResorts’ social media campaign designed to drive bookings at participating properties during the month of April and inform past, present and future guests of the Hamburger Festival. • Leverage Facebook, Twitter, Instagram and Pinterest to expand reach and social media fan base - in return driving sales at all resorts. • Target consumer databases in order to drive bookings.

  4. Campaign Tool Kit Consumer Email Blast • Target audience: Consumers • Clicks through to all brands’ booking engines and participating properties’ Facebook pages • Social media sharing capabilities on our brand pages to create a viral component

  5. Campaign Tool Kit In-Resort Posters • Target audience: Resort guests during month of April • Printed promotional piece displayed at various locations at the participating properties to pique interest and increase awareness of the festival

  6. Campaign Tool Kit Special Offer Pages & Banners • Target audience: Consumers • Special Offer pages created and placed on all brand websites to drive business and promote the social media contest • Banners designed to drive business placed on the all brand websites

  7. Campaign Tool Kit Facebook Contest • Entrants have chance to win a 3-night stay • How to win: • ‘Like’ the participating resorts’ Facebook pages • Select toppings to build your perfect hamburger • Designed to increase fanbase and exposure in key social media platforms

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