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Power of the UFC

Power of the UFC. Growing fan base Efficiently reaches young males 18-34 and 18-49 No seasonality Undisputed leader in the space Effective advertising environment for your brand message. Fastest Growing Sport. Percentage of all respondents who feel the following sports are on the rise.

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Power of the UFC

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  1. Power of the UFC • Growing fan base • Efficiently reaches young males 18-34 and 18-49 • No seasonality • Undisputed leader in the space • Effective advertising environment • for your brand message

  2. Fastest Growing Sport • Percentage of all respondents who feel the following sports are on the rise... UFC MLS NFL College FB NBA College BB NASCAR MLB Boxing NHL 45% 36% 33% 32% 27% 27% 25% 22% 20% 20% Source: Smith Geiger, LLC Consumer Brand Study; Dec’12; Percentages reflect categories 1 & 2 on brand strength bell curve; Adults 18-54

  3. Dedicated Fan Base 76% • Since the addition of UFC programming to the • FSMG networks, fan interest has grown • versus prior years. 73% 73% 73% 71% 70% 2007 2008 2009 2010 2011 2012 % of M18-34 UFC fans Source: Nielsen Fan Trender

  4. Undisputed Leader 1678 • UFC dominates the MMA space UFC on FOX UFC on FX Bellator on SPIKE WSOF on NBCSN 913 659 348 302 137 83 38 M18-34 (000) M18-49 (000) Source: Nielsen Media Research; includes all live fights; 2013; WSOF event aired 11/3/12

  5. Balanced delivery with younger skew • UFC is the most-efficient sport in delivering young males. % of Adult Males 39% 34% 27% Sports Average 25% 27% 48% M18-34 M35-49 M50+ Source: Nielsen Npower; 2012; includes live events; % of M18+ audience. Sports Average includes NFL, MLB, NBA, NASCAR, NHL, College Basketball, College Football, Soccer

  6. UFC Always in Season • Perfect complement to "In Season" sports buys • 52 weeks of content • Wednesday night is UFC night on FS1

  7. The UFC Viewer is your Consumer Source: Nielsen Media Research 2012; MRI Spring 2012, Base: All Adults

  8. UFC viewer is more likely to purchase your product INSURANCE 16% more likely to buy life insurance in the next 12 months. PIZZA 35% more likely to have visited Pizza QSRs in last 6 months. ELECTRONICS 43% more likely to buy a tablet in the next 12 months. QSRs 32% more likely to have visited QSRs 9+ times in last 30 days. APPAREL 47% more likely to have bought 3+ pairs of athletic shoes in last 12 months. AUTOMOTIVES 26% more likely to buy new vehicle in next 12 months. PERSONAL HYGEINE 51% more likely to use deodorants or antiperspirants 15+ times in the last 7 days. FINANCIAL 34% more likely to have made 20+ investment transactions in last 12 months. RETAIL 48% more likely to have shopped at department stores 15+ times in last 30 days. Source: MRI Spring 2012; Base: All Adults

  9. Have Purchasing Power • UFC viewers have a higher median income and discretionary • spend than the national average. $53,200 $46,600 UFC Total US $12,461 $11,900 Median Income Median Discretionary Spend Source: Nielsen Media Research 2012; Simmons Spring 2012 Full Year Study Discretionary Spend Estimate (Total Expenditures-Essential Expenditures)

  10. Valuable ADVERTISING ENVIRONMENT • Percentage of all respondents who feel more positively towards a brand • advertised during that sporting event… Source: Smith Geiger, LLC Consumer Brand Study; Dec’12; Adults 18-54

  11. UFC Schedule Highlights • Exclusive to FSMG through 2018 • 4 Live Fights on FBC • Cornerstone of programming for Fox Sports 1 and Fox • Sports 2 with over 1,400 hours • The Ultimate Fighter on Tuesday nights is delivering • its highest ratings on FX • Starting September 2013, The Ultimate Fighter will live on FS1 Wednesday's @ 10:00 pm

  12. Three Things to Know • Efficiently delivers the young male audience • Perfect compliment to all in-season major sports buys • Premium advertising environment for your brand message

  13. Appendix

  14. Did You Know • UFC PPV event ticket prices top all major U.S. sports • UFC $245 NFL $75 NHL $51 NBA $49  • Average group size watching an event is 8.8  • Concussion Policy • No contact of ANY kind for 45 days • No competition for 60 days • NBA – No Policy • MLB – 7-Day DL • NFL– Player sits out remainder of game • NHL – Player gets removed from game • Mandatory DRUG testing – 1st time violation, Suspension • Compared to NFL, NHL, NBA, MLB, the overall risk of critical injury is low • A UFC athlete averages 1.7 fights per year and less than 5 • minutes annually competing in the Octagon.

  15. Receptive Audience • UFC viewers are more likely to be receptive towards • Branded Product Placements and Integrations UFC TV Prime Average Source: Simmons Spring 2012 Two Year Study; Base: All Adults

  16. Decision Makers • UFC viewers are more likely to be brand decision makers of the below purchases. Index to Total US Source: MRI Spring 2012; Base: All Adults

  17. Influential Consumers • UFC viewers are more likely to have a great deal of knowledge on the below • categories and are trusted sources for giving advice on them to family/friends. Index to Total US Source: MRI Spring 2012; Base: All Adults

  18. Early Adopters • UFC viewers are more likely to be early adopters of new technology and • electronic products. Index to Total US Source: MRI Spring 2012; Base: All Adults

  19. Trendsetters UFC viewers are more likely to be leaders, fashion conscious, and give advice to others before making purchases. Index to Total US Source: MRI Spring 2012; Base: All Adults

  20. Thrill-Seekers • UFC viewers are always looking for a new thrill, crave excitement, and are risk takers. Index to Total US Source: MRI Spring 2012; Base: All Adults

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