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Advertising Exposure

Advertising Exposure. U.S. Open Tennis Tournament Watching TV Coverage Saturday, Sept. 11, 2010. Stadium Signage. Chase Polo Heineken American Express J.P. Morgan Continental Airlines Esurance The Cosmopolitan Olympus Mercedes (net) Citizen (clock) IBM (serve speed)

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Advertising Exposure

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  1. Advertising Exposure U.S. Open Tennis Tournament Watching TV Coverage Saturday, Sept. 11, 2010

  2. Stadium Signage • Chase • Polo • Heineken • American Express • J.P. Morgan • Continental Airlines • Esurance • The Cosmopolitan • Olympus • Mercedes (net) • Citizen (clock) • IBM (serve speed) • Wilson (drink holder) • USTA • USOpen.org

  3. Player Clothing • Rafael Nadal- Nike • Mikhail Youzhny- Adidas • Kim Clijsters- Fila (patches for Adecco and AA Drinks) • Vera Zvonereva- K-Swiss (patches for Guinot and Mary Cohr) • Tennis racquets by Babolat and Prince

  4. Other Sponsors and Mentions • TV cameras “powered in 3D HD by Panasonic” • DirecTV overhead blimp shots • Chase shot reviews of close line calls • FloMotion replays by TD AMERITRADE • Billie Jean King “Talking Tennis” sponsored by GEICO • CBS Sports cut-ins from the Lincoln Financial Group

  5. That’s more than 30 advertising exposures • Then there are the regular TV commercials after every two games • Two-to-three commercials every 7-10 minutes= approx. 25 CXs every hour • Two hours of viewing= 80 to 100 advertising exposures • Example of a Stadium Advertising and Sponsorship Brochure: 2010 Family Circle Tennis Tournament, Daniel Island: Here

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