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. . About GSK. Research-based pharmaceutical company headquarted in UK, operations based in US.Also operates in over 100 countries.2 major segments - pharmaceutical and consumer healthcare.. . . Pharmaceuticals. 7% of the world's pharmaceutical market.Medicine targets six major disease areas (
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1. GlaxoSmithKline (NYSE: GSK) Recommended Action: Buy
2. About GSK Research-based pharmaceutical company headquarted in UK, operations based in US.
Also operates in over 100 countries.
2 major segments - pharmaceutical and consumer healthcare.
3. Pharmaceuticals 7% of the world’s pharmaceutical market.
Medicine targets six major disease areas (asthma, virus control, infections, mental health, diabetes, digestive conditions).
Leader in vaccines (1/4 of the world’s vaccines), currently developing new treatments for cancer.
4. Consumer Healthcare Over-the-counter medicines.
E.g. Gaviscon, Panadol
Oral care.
Aquafresh, Sensodyne, Dr Best toothbrushes
Nutritional healthcare products.
Horlicks, Ribena, Lucozade
5. Porter’s Five Forces Supplier Power
GSK is its own supplier; it invests in R&D to create patentable pharmaceuticals.
Patents give them a transient monopoly over their products; in order to allay their expiration, GSK will often slightly modify their drugs to deem them worthy of a new patent.
Rivalry
Pfizer (PFE), Novartis AG (NVS), Merck (MRK), Schering-Plough (SGP), Sanofi-Aventis (SNY).
All (except PFE) have smaller market capitalizations.
GSK has the strongest employee base, with an average of 9000 more employees than its major competitors.
6. Buyer Power
Plethora of prescribing doctors and millions of individual patients and customers with little buyer power
Nonetheless, state and federal governments often litigate pharmaceutical companies such as GSK on behalf of the consumer
Pharmaceutical companies may have to pay hundreds of millions of $ and reduce prices in the future if they are found to be guilty of “defrauding Medicaid,” a charge that has been brought against them for years.
7. Barriers to Entry
Intellectual property well protected (patents); however, will lose patents on 7 of its 10 most successful pharmaceutical products by 2009
GSK has already spread globally and employs over 100,000 people in 117 countries; significant investment required to reach their level
i.e. entering companies must focus on growth; GSK is already large and can invest a great deal into R&D instead
8. Threat of Substitutes
For the time being, low; by 2009, though, GSK will lose patents on several products which accounted for 22% of their sales in 2006, allowing generic substitutes to replace them
Advair (14% of revenues in FY 2006) will face competition from AstraZeneca’s Symbicort, which will be released this year
Similarly, Avandia (7% of revenues in FY 2006) faces competition from Merck’s new oral diabetes drugs
9. SWOT Analysis Strengths
Strong brand recognition; an industry leader
Focus on research
Leader in vaccines
High-quality products
Diversification of products
Covers WHO’s three priority diseases
Global enterprise
Humanitarian efforts
10. Opportunities
Continued expansion
Growing need/demand for healthcare
Rapid technological advancement
11. Competitor Analysis GSK’s primary competitors are Merck, Pfizer, AstraZeneca, Eli Lilly, and Wyeth.
GSK competes with different firms for sales of different types of medication.
GSK and Merck are fiercely competing over treatment for HPV. Merck’s Gardasil has been approved for sale by the FDA and is expected to reach $1 billion in sales. GSK is trying to create a cheaper HPV vaccine with Cervarix.
GSK’s toughest competition will come from generic drug makers.
In fact GSK’s share price decline has resulted from an expected sales decline due to competition from generics.
GSK is has launched a $3 billion effort to cut costs.
12. Standard Valuation Metrics Div & Yield: 2.51 (5.90%)
P/E (ttm): 11.59
Market Cap (intraday): 114.62B
Price/Book (mrq): 6.08
PEG Ratio (5 yr expected): 4.21
Return on Assets (ttm): 17.46%
Return on Equity (ttm): 54.92%
13. Financial Statements Income Statement
Cost of revenue / total revenue = 0.22
Merck 0.25
Operating income = 12.5B - steady growth
Balance Sheets
Total Assets = 105B (only 4.8B in inventory)
Total Liabilities = 37B
Long term debt = 9B - steady decline
14. Discount Cash Flow Main Assumptions:
5% growth rate
30% profit margins
6% discount rate (WACC=4.5%)
Mildly conservative on other estimates
Calculated value per share = $50.00
Closing price 4/17/08 = $42.66
15. Summary DCF shows that GSK is currently undervalued (42.66 vs calculated 50)
Impressive balance sheet, total assets exceed liabilities substantially.
Good investment on a company with good potential for growth.