Leveraging Technology for Digital Advertising Success

1. Why technology is important Machines make better decisions, more often and they optimize daily. Programmatic buying is quicker, smarter and more efficient. Your dollar goes farther resulting in better ROI. Did you know that over 85% of all US stock trades are made by machines?

2. Phone calls & store visits Reservations, consultations, appointments & visitors Search advertising Consumer searches for “easy catering” and Chipotle appears, encourages phone call to place orders. Display advertising Consumer is reading a blog on the healthiest fast food options and Chipotle appears with coupons, encouraging store visits. Geo-Fencing Consumer enters the Geofence of Chipotle competitor (Taco Bell) and for 30 days afterwards they see Chipotle ads encouraging visits which is tracked via the conversion zone Facebook lead ads Consumer is on their mobile phone, (their job title on Facebook is listed as Catering Manager) and a Chipotle ad appears encouraging phone calls for catering options.

3. Advanced Search Advertising Click to Call ○ Location extensions ○ Review extensions 801-695-9240 [Reservation Counter] I would like to know more, please text me back. http://www.reservationcounter.com

4. Text enabled Google Ads 98% of text messages are read within 95 seconds Search Advertising

5. Review extensions Generate up to 66% more click throughs! Search Advertising Review extensions Allow advertisers to include third-party reviews in their search ads.

6. Location extensions Location extensions Search Advertising Help consumers find your business when they search on for any of your services on mobile devices. Over 50% of consumers search locations online and visit within the day!

7. Site Retargeting 98% of consumers leave websites without converting Display Advertising A user visits a website—but leaves without converting. As the user performs other online activities, relevant ads from the initial website appear. Upon clicking through the ad, the user returns to the initial website—and converts!

8. Search Retargeting Display Advertising A user performs a search. Vendasta collects the data associated with the search. As the user browses the web, relevant ads appear based on the keywords searched. The user clicks through the ad and converts!

9. Geo-fencing The benefits • Pinpoint accuracy with custom geofence shapes and sizes • Location file import and export capability • Variable recency (from instant to 30 days) • Boost mobile performance and reach • Retarget customers who visit or commute through any geo-fenced location • Track off-line or “last mile” conversions to measure your campaign’s effectiveness Display Advertising A tactic used to put targeted display ads in front of users based on a very specific geographical boundary and track them to your business!

10. More tactics... Radius Targeting Contextual Retargeting Display Advertising A consumer is reading up on the newest electric vehicle technology. They see an ad for Tesla on an automotive review site they look at later. That ad takes them directly to Tesla’s website. A tactic used to put targeted display ads in front of users based on a very specific geographical boundary and track them to your business!

11. Facebook Advertising Lead ads with auto form fills for optimal conversion Social Advertising

12. Facebook Advertising 1 ¯¯¯ Reach A minimum number of unique people reached. Guaranteed! 2 ¯¯¯ Frequency A minimum frequency per targeted person reached. Guaranteed! 3 ¯¯¯ Results Guaranteed reach and frequency, always. No more guesses. Social Advertising

15. Every call, recorded & transcribed Improve call handling and campaign performance Improve call handling. Track investment through keyword mentions of intent to engage or purchase (Reservation, credit card, appointment, hours etc) Learn which messaging resonates best, improve all your marketing.

16. Mobile landing pages And display ads!

17. Bi-Weekly Performance Report Qualified Calls Store Visits Clear ROI Sample, Premier Inbound call tracking identifies action and purchase intent Collects mobile device IDS within the GeoFence, serves ads and tracks into conversion zone What’s the value of a of a new customer entering your store or setting an appointment? What % of walk ins purchase or calls convert? Business Name Here

18. Store Visits Drive customers to your physical location

19. Phone Calls Generate inbound calls, texts and form fills

20. Phone Calls & Store Visits Drive store visits, calls, texts & form fills

21. Simple one page order form

22. Latest version with same reporting metrics and data

23. Latest version with same reporting metrics and data

24. Latest version with same reporting metrics and data

25. Mobile application geo fencing competitive results report

26. Lead Call tracking and website traffic report

27. Our approach makes it simple What’s the campaign goal? Phone calls I want my digital advertising campaign to result in more phone calls to my business. Store visits I want my digital advertising campaign to result in more customers visiting my store. Both! I want my digital advertising campaign to result in more phone calls to my business and more customers visiting my store!

28. 5 Exercises for Digital Advertising 1 ¯¯¯ Identify keywords 2 ¯¯¯ Purchase keywords 3 ¯¯¯ Geo-targeting and hyperlocal marketing 4 ¯¯¯ Retargeting pixels 5 ¯¯¯ Advertising on Facebook

29. VERTICAL SPECIFIC TRAINING SERIES REAL ESTATE George Leith Vendasta gleith@vendasta.com www.georgeleith.com linkedin.com/in/georgeleith www.facebook.com/digitalleith