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안녕하세요 (Hello!)

안녕하세요 (Hello!). What is mobile for the BBC? What have we done in this space? How does the BBC approach Web 2.0?. What is ‘mobile’?. Any interaction between the BBC and its audience over a portable device or within a mobile situation Personal Sociable Portable Immediate Location aware.

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안녕하세요 (Hello!)

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  1. 안녕하세요 (Hello!) • What is mobile for the BBC? • What have we done in this space? • How does the BBC approach Web 2.0?

  2. What is ‘mobile’? Any interaction between the BBC and its audience over a portable device or within a mobile situation • Personal • Sociable • Portable • Immediate • Location aware It’s not just a tiny version of the Web!

  3. What is ‘mobile’ for the BBC? An opportunity to consume • UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost

  4. What is ‘mobile’ for the BBC? A new set of tools • Mobile platforms should provide the BBC the richest creative canvas with which to fulfil its public purposes

  5. What is ‘mobile’ for the BBC? The next step for broadcasters • Mobile should fundamentally deepens the relationship between the BBC and its audiences supporting the BBC into future charter periods

  6. Framework for mobile • Mobile browser • Mobile rich media/Mobile broadcasting • Messaging • Out of Home

  7. Mobile browser service Recently relaunched: New look, Local, More AV…3 million+ Unique Users/Month

  8. Mobile browser service A closer look at the Olympic Games:Headlines, videos, medals…

  9. Mobile browser service A closer look at the Olympic Games:2 unexpected ‘golds’…

  10. Mobile browser service Vodafone E-News:BBC Sport took over the Vodafone sport homepage with personalised Olympic news serviceVodafone Olympic Widget

  11. Mobile rich media/broadcasting

  12. Mobile rich media/broadcasting Cost is a huge concernUsers don’t always understand how tariffs work “what a month overseas + iPhone gets you” http://www.flickr.com/photos/metropolitician

  13. Mobile rich media/broadcasting Wifi-enabled devices have enabled new opportunitiesBBC iPlayer is already available on the iPhone and will soon be available on the Nokia N96 and other devicesFor 3G users, close collaboration with network operators to do good handset detection is also key

  14. Mobile rich media/broadcasting Other highlights have included:- Live streaming of the Olympic Games- 3G TV trials conducted with various operators- Podcasting

  15. Messaging Compliance UnitNew programme formats – more than just voting!Alerts services (including News headlines and Olympics)

  16. Out of Home Big Screens: Olympics, Liverpool, Bluetooth and moreSemacodes: Connecting real and virtual

  17. Straightforward (simple, uncomplicated) Functional (usable, useful) Web 2.0 – a way of thinking • Gregarious • (sociable, participatory) • Open • (exposed, unguarded) • Evolving • (emergent, growing)

  18. Web 2.0 – a way of thinking Part of the Web P Personal Experience The BBC on the Web Participation P P P P Distinctive Portfolio PromiseFulfilled

  19. 감사합니다. (Thanks) Jason DaPonteManaging EditorBBC Mobile Platformsjason.daponte@bbc.co.uk

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