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Toys R Us vs. KB Toys

Toys R Us vs. KB Toys. Group 3 Jess Myers Mike Perdomo Chris Corkery Steve Glichoski Sandy Chang. Overview. Market Segmentation Geographic and Demographic Mass Marketing and Multisegment Marketing Product Place Price Promotion. Geographic. Common Bases for Segmenting Markets.

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Toys R Us vs. KB Toys

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  1. Toys R Us vs. KB Toys Group 3 Jess Myers Mike Perdomo Chris Corkery Steve Glichoski Sandy Chang

  2. Overview • Market Segmentation • Geographic and Demographic • Mass Marketing and Multisegment Marketing • Product • Place • Price • Promotion

  3. Geographic Common Bases for Segmenting Markets Behavioral / Product Usage Demographic Psychographic Market Segmentation Courtesy of Prof. Brunel’s Lecture

  4. The Products- Toys and Games • Selection • Quality • Service

  5. The Place and The Price • Mall vs. Plaza • Neighborhood • Surrounding Stores

  6. The Promotions • Sales • Signs • Displays • Trail Toys

  7. In Conclusion… • Market Segmentation • Geographic and Demographic • Mass Marketing and Multisegment Marketing • Product • Place • Price • Promotion

  8. Thank You ?????????Questions?????????

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