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Toys R Us vs. KB Toys. Group 3 Jess Myers Mike Perdomo Chris Corkery Steve Glichoski Sandy Chang. Overview. Market Segmentation Geographic and Demographic Mass Marketing and Multisegment Marketing Product Place Price Promotion. Geographic. Common Bases for Segmenting Markets.
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Toys R Us vs. KB Toys Group 3 Jess Myers Mike Perdomo Chris Corkery Steve Glichoski Sandy Chang
Overview • Market Segmentation • Geographic and Demographic • Mass Marketing and Multisegment Marketing • Product • Place • Price • Promotion
Geographic Common Bases for Segmenting Markets Behavioral / Product Usage Demographic Psychographic Market Segmentation Courtesy of Prof. Brunel’s Lecture
The Products- Toys and Games • Selection • Quality • Service
The Place and The Price • Mall vs. Plaza • Neighborhood • Surrounding Stores
The Promotions • Sales • Signs • Displays • Trail Toys
In Conclusion… • Market Segmentation • Geographic and Demographic • Mass Marketing and Multisegment Marketing • Product • Place • Price • Promotion
Thank You ?????????Questions?????????