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Storage of the future met 3PAR Frank Van Riet, HP

Storage of the future met 3PAR Frank Van Riet, HP. HP 3PAR StoreServ Storage . Effortless Tier1 Storage with Midrange Affordability. Agenda HP 3PAR StoreServ 7000 Links with EVA/P6000 Customer Use Cases HP Services Care Packs and Installation Services Summary.

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Storage of the future met 3PAR Frank Van Riet, HP

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  1. Storage of the future met 3PAR Frank Van Riet, HP

  2. HP 3PAR StoreServ Storage Effortless Tier1 Storage with Midrange Affordability • Agenda • HP 3PAR StoreServ 7000 • Links with EVA/P6000 • Customer Use Cases • HP Services Care Packs and Installation Services • Summary

  3. The pace of change is accelerating all around you 98,000 tweets 23,148 apps downloaded VIRTUALIZATION CLOUD & ITAAS MASSIVE CONTENT UNPREDICTABLE UNSTRUCTURED UNCONSTRAINED kaggle Pandora Music SolidFire Scribd. SmugMug iHandy 400,710 ads requests Amazon Finance salesforce.com SuperCam AppFog Travel Plex Systems Joyent Urban Snapfish Facebook Parse Xactly Google DCC PingMe eBay Dragon Diction Product Configurator SAP GoGrid LinkedIn Reference CCC Hosting.com HP UPS Mobile CRM Atlassian Bromium Tata Communications buzzd Bills of Material Lifestyle Engineering Amazon Web Services Ariba NetReach SCM Splunk Quickbooks Sport Inventory Scanner Pro Zoho LimeLight 2000 lyrics playedon Tunewiki NetDocuments Quality Control ScaleXtreme box.net every 60 seconds EMC Foursquare Alterian Pinterest Burroughs HCM Taleo Qvidian Education Datapipe Cost Management Hitachi OpenText Hyland IBM Mobile, Social, Big Data & The Cloud Manufacturing Projects Workscape MRM Sage NetSuite Unisys Order Entry The Internet Client/Server Mainframe 1,500 pingssent on PingMe CyberShift CloudSigma DocuSign PaperHost Cash Management Yandex Bull Baidu NEC Games Hootsuite ERP HCM Yahoo! Xerox YouTube nebula Time and Expense Serif Fijitsu Microsoft Atlassian HP ePrint Fixed Assets Workbrain SLI Systems Accounts Receivable Navigation Costing Zynga OpSource Avid Mixi cloudability Workday iSchedule Elemica Billing ADP VirtualEdge Yandex Photo & Video Payroll SCM Twitter Activity Management Khan Academy Corel PLM Heroku 34,597 peopleare using Zinio Yammer Zillabyte CyberShift Adobe Training Renren Entertainment Viber SuccessFactors Yahoo Sales tracking & Marketing Kinaxis Time & Attendance Rostering Answers.com Microsoft News Atlassian SugarCRM Saba Social Networking BrainPOP Service RightScale PPM Sonar6 Commissions CYworld Quadrem Database MobileFrame.com Kenexa Sonar6 Claim Processing Jive Software Business Saba myHomework Qzone NetSuite Softscape Tumblr. Data Warehousing Intacct Toggl dotCloud Fring Amazon Exact Online Cornerstone onDemand Xing Mozy Cookie Doodle New Relic FinancialForce.com Softscape MailChimp PingMe Zynga Utilities Ah! Fasion Girl Volusion IntraLinks Associatedcontent BeyondCore SmugMug MobilieIron Productivity Fed Ex Mobile Rackspace 208,333 minutesAngry Birds played Flickr Twitter Paint.NET TripIt

  4. What are you looking for from your storage • Seamless delivery of IT Services • Primary storage to support all applications and data types across physical, virtual, and cloud. • Reduction in business risk exposure • Information protection via disk with deduplication for efficient and high speed backup/recovery • More value from information • Information retention and analytics for archival andsearch within massive ‘big data’ content repositories Delivered as: Physical Device orVirtual Storage Appliance

  5. HP 3PAR StoreServ The gold standard for tier 1 storage in Virtual/ITaaS • Autonomic: Reduce time spent managing storage by 90% • System responds effortlessly and instantly to new workload demands • Efficient: Reduce capacity requirements by 50% - Guaranteed * • Hardware enabled thin technologies and tiering for high efficiency without tradeoffs. • Multi-tenant: Double VM density per server – Guaranteed * • Bulletproof tier-1 resilience for massive consolidation of unpredictable mixed workloads • Federated: Non-disruptive data mobility between systems • HP Peer Motion for easy refresh and data services management across multiple arrays • As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin and Get Virtual Guarantee http://www.hp.com/storage/getvirtual programs for more details

  6. New: HP 3PAR StoreServ 7000 Now Effortless tier1 storage with midrange affordability • Bulletproof: Tier 1 features now in economy size • Quad controller resiliency, multi-tenant design, SSD models with QoS, and mixed workload optimization • Future-proof: Grow with freedom in any direction • Scale-out hardware and federate with HP Peer Motion to for virtually limitless scale from SMB to Enterprise Tier 1 storage at less than $40K! • As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin program for more details

  7. Eliminating distinctions between Midrange and Tier 1 Polymorphic Simplicity: Storage Without Boundaries • New 3PAR StoreServ 7000 • New 3PAR File Services • New All-SSD Array • New EVA to 3PAR Upgrade Path • ONE Architecture – mid to high • Only HP HP 3PARStoreServ 10800 HP 3PARStoreServ10400 HP 3PAR StoreServ 7400 NEW HP 3PARStoreServ 7200 Tier 1 Storage at Less than $40K USD! NEW Redefining the Midrange from $25K USD!

  8. HP 3PAR StoreServ 7000 Effortless Tier1 Storage with Midrange Affordability HP 3PAR StoreServ 7200 HP 3PAR StoreServ 7400 Industry unique Gen 4 ASIC Gen 4 ASIC ** FCoE available in future release

  9. Effortless: Reduce time spent managing storage by 90% • New 3PAR 7000 Software Suites • Simplified ordering, reduced bundle prices • Out of Box installation and configuration • 3PAR Smart Start • Online Fat-Thin for existing volumes • Convert volumes inline non disruptively without additional capacity • Web Services API • Simplified, RESTful access to 3PAR array • Autonomic Replication Groups • Automatically create replicated volumes when initial volume created

  10. HP 3PAR 7000 Software Suites Operating System Suite3PAR Thin Technologies Replication SuiteVirtual Copy Remote Copy Peer Persistence Data Optimization SuiteDynamic Optimization Adaptive Optimization Peer Motion Reporting SuiteSystem Reporter 3PARInfo Security SuiteVirtual Domains Virtual Lock Application SuitesVMware vSphere Microsoft® SQL Exchange Oracle For more information: http://h18006.www1.hp.com/storage/solutions/3par/software.html Required Optional

  11. HP 3PAR StoreServ 7000 SmartStart Effortless Management Setup Storage system • Simplified EVA style installation and configuration with comprehensive assistance at every step of the process • Help for novice storage users in a Windows®, VMware, or Linux environments for self installation • Efficient storage presentation by creating LUNs, provisioning the storage, and then presenting it to the server application Setup Service Processor and call home Configure Hosts Configure and provision Storage Install management console

  12. HP 3PAR StoreServ Efficiency – Real life savings • Start Thin - Thin Provisioning • No extra pool management or reservations necessary • Finest capacity allocation unit (up 1000 times more efficient than competition) • Built-in, not bolt on – fully integrated with all features; no performance impact • Get Thin - Thin Conversion • Reclaim unused capacity immediately when migration to HP 3PAR StoreServ via HW enabled zero bit detection • Eliminate time & complexity of migration via inline Thin Conversion – no post processing necessary • Stay Thin - Thin Persistence • Reclaim free capacity and make available to other applications immediately • Fully automated reclamation integrated with Windows, VMware, Symantec, Oracle and others • Snapshots & Remote Copies stay thin over time ** **As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin program for more details

  13. Updated Converged File & Block with HP 3PAR StoreServ StoreServ File Services with the StoreEasy 3830 Gateway • Common Addressable Pool of Storage – competitive advantage! • File and block services available from the SAME efficient storage infrastructure to allow most flexibility • Repurposed on demand to the appropriate services as your business evolves • Efficient storage utilization with fully integrated 3PAR Thin Reclamation and Windows 2012 DeDuplication • Encrypted file data from the client down to drive on the 3PAR array with Windows 2012 SMB 3.0 and Bit-Locker Encryptions • Converged Management via Windows Server Manager • Enables you to access, manage and monitor file and block services through a single dynamic management interface • No loss of benefits from the HP 3PAR SW Suites Integrated Management Common Pool for File & Block De-Duplication Encryption Thin Provisioning and Reclamation √ √ √ √ √

  14. Bulletproof: Midrange storage that refuses to compromise Tier 1 features

  15. NEW: All-SSD 3PAR StoreServ 7000 Up to 240 SSDs Up to 320,000 IOPS Leadership Performance and Guaranteed Quality of Service COMING SOON: Priority Optimization • Guaranteed performance: IOPS and bandwidthat the tenant and application level • Available for any 3PAR StoreServ model 2.4x Performance Advantage vs. Closest Competitor

  16. Persistent PortsUpgrade HP 3PAR OS without disturbing your business Host Challenge • Online SW Upgrade without multipath SW dependency Solution • HP 3PAR Host Ports have a partner port • If Primary port goes offline, backup port takes over • Switch occurs in sub-seconds • Applicable for SAN-connect configurations • Supports FC, FCoE and iSCSI ports Benefits • Online Software Upgrades while host path remains online • Non-disruptive HBA Firmware upgrade • Non-disruptive node maintenance P0 0:0:1 Fabric 0:0:1 0:0:1 Port Identity: Native Port Identity: Guest 1:0:2 0:0:2 0:0:2 1:0:2 0:0:1 1:0:1 1:0:1 0:0:1 Node 1 Node 0 3PAR Controller Nodes

  17. Future proof with HP 3PAR Federation HP Peer Motion – from SMB to Enterprise New Federated workload balancing to map workloads to the right resources Federated thin provisioning for data-center-wide efficient pooling of capacity Federated tech refresh to keep running during upgrades Federated High-Availability with HP 3PAR Peer Persistence for VMware Online import to move EVA data into the HP 3PAR Federation High-availability New Any HP 3PAR model New HP EVA New

  18. Peer Persistence for VMware Future Peer Persistence Arbitrator Data high availability across sites • Challenge • Business continuity for virtualized data centers Benefits • Move applications and storage to secondary data center for maintenance and/or load balancing without any disruption to your applications Future Enhancements • Maintain service during server and storage failures • Align with VMware’s Metro Storage Cluster initiative VMware Cluster Peer Persistence

  19. Double VM density – guaranteed* System Wide Striping, Mixed Workload Support , and Quad Controllers Silicon-level Integration with VMware VAAI APIs for HW-Assisted Locking 50% less capacity – guaranteed* Silicon-level Integration with VMware VAAI APIs for Thinning, Reclaim Adaptive Optimization and Fast RAID Technologies Effortless provisioning Autonomic Groups and VMware Management Integration Remote Copy Integration with VMware Site Recovery Manager Peer Persistence Integration with VMware MetroCluster The midrange storage standard for virtualization Buy 50% fewer physical servers Cut storage capacity requirements by 50% Spend 90% less time managing storage • As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin and Get Virtual Guarantee http://www.hp.com/storage/getvirtual programs for more details

  20. 3Par StoreServ 7000 is the next generation EVA

  21. A pain free and risk free evolution that takes the best of EVA into the future of storage Everything you’d want in a next generation EVA EVA DNA • Virtualized and wide-striped design • Smart Start • Online Import from EVA to 3PARdirectly from EVA Command View

  22. HP 3PAR Online Import for EVA Reduce cost and time to migrate your EVA data • Agile • Migrate your EVA data over to HP 3PAR StoreServ using the new Online Import feature • Simple • Start from what you know - All driven from your known Command View EVA interface • Low Cost • No need for additional hardware ; • Online Import license included (6 months) Online Import

  23. HP 3Par / EVA trade-in program Buy a new 3par StoreServ system and HP buys back your old system ! • Save Money • Get rid of your budget restrictions when replacing your EVA with the newest HP 3PAR StoreServ technology. • When buying a new HP 3Par StoreServ system, HP buys back your old storage system. • Keep your system till all your data is migrated • You get up to 4 months time to migrate from your EVA to your new 3par system before sending it back to HP ! • No administration for the customer • The trade-in proces is executed by RealDolmen or your HP Sales. The only thing the customer needs to do is package the system ( with the help of RealDolmen?) and place it where our transporter can pick it up.

  24. Does P6000 still have a future? Current EVA P6000 series overview... • Latest SAS based technology • SFF disk drives for lowest power and cooling requirments • LFF disk drives for highest capacity • SSD drives for high performance requirements • Basic thin provisioning • Manual tiering with Dynamic Optimization and RAID Migration • High availability, up to MetroCluster solutions • Latest 6x50 controllers more than doubled the performance vs 1st gen P6000 ! • Customer choice in protocols : 8Gb FC, 1Gb or 10Gb iSCSI , 10Gb FCOE • Large OS Support • VMWare VAAI...

  25. Does P6000 still have a future? What’s coming in CY13 • A lot of software enhancements : • - Further integration with VMWare and MS Hyper-V : implementation of the T10-Unmap functionality (thin space reclamation !) • - Enhancements to the performance manager tools • - more serviceability tools • Hardware : • - New disk drives : larger and faster... (eg . 4TB LFF, 1.2TB SFF....)

  26. Bottom Line It’s all about common sense... • EVA P6000 IS HERE TO STAY FOR THE FORESEEABLE FUTURE • There is still development on the platform • It will run its normal lifecycle like any other product (which is 3-5 years for a Midrange storage system)... • ...

  27. 3Par StoreServeCustomer Use Cases

  28. HP 3PAR StoreServ 7000 Customer Use Cases Database Optimization Microsoft Exchange ERP Solutions ROBO Private Cloud Server Virtualization Host Service Providers Industry Solutions HP Confidential

  29. HP – RealDolmen Some 3Par StoreServ references • New 7200 Customers : 2 x HP F400 systems 10TB Net Full disk shelf redundancy Chosen for impressive integration with VMWare ! Still running their EVA installation alongside. With Online Import loads are moved as the need arises ! HP Bladesytem servers 2 x HP F400 systems Multiple disk types : SSD, FC, SATA, Total 40TB NET capacity Automatic Tiering for optimal use. Applications : -SAP, MS SQL,Oracle, Citrix, VMWare....

  30. HP ServicesDelivered by

  31. Choose from 3 levels of Support Services Executed by : Operation Support Services for HP 3PAR 7000 • Value Proposition • Warranty protects against product defects, Services protects the business—avoid downtime and improve performance, with the right support level and access to firmware and patch updates/ upgrades • Business Benefit • Protect your business from unplanned outages • Support needs to be considered holistically not product by product, choose the support level that is right for your business needs • Proactively protect all your data center needs including 3PAR StoreServ, Servers, connecting devices and applications • Proactively plan, add, modify and change your 3PAR StoreServ storage environment.

  32. HP Services Risk Free Deployment Executed by : Deployment Services for HP 3PAR StoreServ 7000 • Deployment Services • HP 3PAR StoreServ and Software 7000 Storage Installation and Startup Services • HP 3PAR 7000 Replication Software Suite Installation and Startup Service • HP 3PAR Adaptive Optimization Policy Implementation Service • HP Enhanced Implementation Service for SANs • HP Data Replication Solution Service • HP Storage Virtual Volume Design and Implementation Service Value Proposition The proper configuration and setup of 3PAR StoreServ storage is crucial to safeguard performance, efficiency, utilization and protect against data loss. Business Benefit • HP Services installs and tests your 3PAR StoreServ hardware and software onsite, including configuration setup and integration into your current IT environment • Mitigate risk and accelerate implementation from day one. • 3PAR StoreServ deployment services help you maximize performance, efficiency and capacity utilization

  33. RealDolmen Storage Service Storage environment assesment service RealDolmen has a rich experience in implementing storage Systems – and has the tools and knowledge in-house to carry out a correct sizing calculation. Your advantage : you get a realistic and correct budget, and afterwards a performing and correctly sized storage system. What do we do ? The assessment is carried out by a RealDolmen engineer or consultant. By using a set of special HP tools we create an image of the currently used capacity of your storage systems. For VMWare environements we can also include the number of I/O requests the system is receiving so that you get a comlete picture of your environment. If you are interested in a storage assessment , you can mention this on the evaluation form.

  34. Summary

  35. HP 3PAR StoreServe Storage The only storage architecture you’ll ever need • Simple, efficient, and agile storage designed for unpredictable mixed workloads and virtualization • Optimized to make full use of new flash/SSD capabilities • Only storage with a single architecture, software and management from midrange to high-end • StoreServ 7000 = Tier 1 Capabilities at a Mid-Range Price Part of HP Converged Infrastructure www.hp.com/go/3PARStoreServ

  36. Thankyou

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