AET/515 Instructional Plan Madelyn Tirado

1. AET/515Instructional Plan Madelyn Tirado Instructional Plan Template | Slide 1

2. Needs Assessment • What is the learning opportunity at Berry’s Bug Blasters? • To gain and retained new customers in the competitive pest extermination environment. • Update Berry’s website to provide customers with information 24x7 • Provide customer with an alternative of placing orders over the phone • Describe Berry’s business history & special accomplishments • What is currently available? • Berry’s phone number indicating they service the Dallas/Ft. Worth area • Monthly special coupon • List of pest they deal with • Service methods: One-time treatment, monthly service plans & chemicals for customer application Instructional Plan Template | Slide 2

3. Needs Assessment • What should be available? • Prices for commercial and residential customers • The ability to place orders 24x7 • “About us” information Berry’s business history & special accomplishments • Explain the gap analysis between what is available and what should be available. • Berry’s website does not advertise cost • Cost should be available to prevent customers from having to call for quote or check on the competition prices and services • To place an order you have to call Berry’s. • Customer should also be able to place orders 24x7 and on Berry’s website • Minimal information is available of Berry’s business history • Customers like to know about a business’ reliability, history & track record Instructional Plan Template | Slide 3

4. Needs Assessment • What is your recommended solution for filling the gap? • Update Berry’s website with prices • Provide prices for commercial and residential customer • Prices based on service method (monthly, one time, customer application) • Provide customer with the alternative to place orders • Place orders Berry’s website 24x7 • Provide with Berry’s business history & accomplishments • When Berry’s was founded, special accomplishments, and customer testimonies Instructional Plan Template | Slide 4

5. Instructional Goal • Given the course material and hands-on simulation presented in the session, Berry’s employees will be able to operate Berry’s internet by adding, deleting and updating information, and responding to customer emails. Instructional Plan Template | Slide 5

6. Performance-Based Objectives • Objectives: • Berry’s learner: • Berry’s supervisors • Customer service representatives • Berry’s employees will learn: • Will be able to add, delete, and change information on the Berry’s website • Will be able to access, take orders & response to customer email requests) • Berry’s employees will make changes to the website & handle emails: • While using the examples & job aid provided employees will be to • Update Berry’s website • Create and respond to emails within 5 minutes • Accuracy • Employees will demonstrate 80% competency • Changes and updates to Berry’s website • Email responses and orders Instructional Plan Template | Slide 6

7. Summative Assessment: Instructional simulation Fictitious website which students will be required to add, delete, and change information on a website Students will retrieve, response and create fictitious emails Open book simulation with access to job aids & reference material Pre and post simulations will be used to determine effectiveness of lesson & job aids Learning Outcomes: Update Berry’s Website Add/delete information, change prices, and update Berry’s business history & accomplishments Retrieve & respond to customer inquiries on Berry’s website Take & place orders from online customers Provide information on Berry’s services 24x7 Summative Assessment and Learning Outcomes Instructional Plan Template | Slide 7

8. Learner Characteristics • A diverse class of 3 men and 5 women. • Test scores of the class range 10% below average, 10% average in the simulation. The majority of the students learn through kinesthetic learning. • General characteristics: • Men, women, about 20 to 45 years of age, some with computer skills, high school graduates and some collage, and a diverse background • Specific characteristics: • Typing skills and some computer knowledge • Learning styles: • Excited to learn something do and increased business in a competitive market Instructional Plan Template | Slide 8

9. Learner Characteristics • What are the implications to your instructional plan based on these characteristics? • Diverse group of men and women in different age brackets have different skill sets and knowledge • Keeping the course interesting for advance learners while providing sufficient information and details for beginners • Computer and internet knowledge differ • Use a buddy system to create teams of low achiever with high achiever • Student motivation must be different • Intrinsic or for one’s own sake as in shareholders • Extrinsic or for some type of reward • Focus on the advantages of webhosting & possible increase in business by providing another method for customers to learn about Berry’s services Instructional Plan Template | Slide 9

10. Learning Context • Instructional setting: Duration 4 hours • Boardman Corporate University – Webhosting • Professional classroom environment with computers • Face-to-face instructions with web-based simulation • Job-aids and text on popular websites • Individual and teams assignments • Presentation on webhosting • Interactive course • Open-ended learning environment • Trial and error will be stressed • Beginners may use step-by-step activities • Advance students may work at their own pace • Pre and post simulation test will be timed Instructional Plan Template | Slide 10

11. Learning Context • Application Setting: • Hands-on simulation will mirror Berry’s website • Resources will be webhost specific with step-by-step activities used on webhosting • Job aid will be colorful with Berry’s logo • Pre simulation grades will be used to setup teams with middle and high level achievers • Teams will critique each other’s projects created on the hands-on simulation Instructional Plan Template | Slide 11

12. Learning Context • Instructional Plan: • Communicate course goals & objectives • Detailed course layout and material • Hands-on simulation, job aid & presentation to compliment learning preferences • Simulation fictitious but mirror Berry’s website • Student will identify the similarities and differences between the simulation and Berry’s website • Reinforce prior knowledge & discoveries • Efforts will be reinforced and recognition will be provided for successful completion of projects to keep students motivated • Feedback will be provide after every individual and team projects Instructional Plan Template | Slide 12

13. Delivery Modality • Web-base Conference Environment (Train-the-Trainer) • Synchronous learning (real-time) • Provide immediate feedback & instructions • Improves clarity and strengthens the knowledgebase • Review presentation, job aid, and evaluations • Learn simultaneously from each other’s questions and answers • Communication • Teleconference for “train-the-trainer” session • Computer base presentation with online simulation • Use intranet email to provide context before the training • Note: Berry’s employee will be trained by web-base and face-to-face Instructional Plan Template | Slide 13

14. Instructional Strategies • Events of Instructions • Gain the learners attention • Ask learners to share a real-world experience accessing another website • What’s appealing about the other website & Berry’s website • Define learning objectives • Add, delete, and change information on Berry’s website • Access, take orders & response to customer email requests • Stimulate recall of prior learning • Ask employees to share an experience in which they learned something new at Berry’s Bug Blasters • Assure learner that the same positive experiences will be repeated in this session Instructional Plan Template | Slide 14

15. Instructional Strategies……continue • Present the stimulus • Access the online simulation and ask the students to send 5-10 minutes exploring the options available • Ask what was interesting, challenging, and easy to use • Display the context, job aid & presentation • Provide guidance for learners • Discuss the new material • Assist students in understand the context material • Elicit learner performance • Practice the new material with step-by-step instructions • Correct and confirm understanding Instructional Plan Template | Slide 15

16. Instructional Strategies……continue • Provide feedback • Reinforce efforts and provide recognition • Correct errors with specific feedback • Ask questions to ensure students understand the material • Assess learner performance • Provide final assessment to confirm knowledge gain • Goal and objective should have been met • Enhance retention and transfer • Use evaluation to determine if the skills have been learned • Apply the skills in workplace Instructional Plan Template | Slide 16

17. Plan for Implementation • Delivery dates: • One-day test pilot with client’s approval • Monday thru Friday: 1 week “Train-the-Trainer” sessions* • Schedule times: 9:00 am thru 1:30 pm • 15 minute break at 10:30 am & 12:15 pm • Actual training 4 hours • Modality: Web-based and conference call • Computers and telephone required for each person • Access to the Berry’s internet and intranet • Online simulator must be loaded • Facilitator and Berry’s trainer(s) will test simulator before the actual training sessions Instructional Plan Template | Slide 17

18. Plan for Implementation…..continue • Facilitator • Review course context for accuracy and completeness • Arrange for a pilot test of plan • Review goals & objectives with participates • Ensure course reflects the learners existing capacities • Run though course as if it was live train-the-trainer • Make changes based on feedback • Email presentation, job-aids, and instructions on simulation will be sent to Berry’s trainers before the sessions begin • Arrange for hard copies of job aid • Schedule course once a date is select and enroll learners • Reserve off-site classroom, phones and computers • Notify learners and their managers about the course via email and phone Instructional Plan Template | Slide 18

19. Plan for Implementation…..continue • Material • Presentation electronic copy • Discuss goal & objectives • Job aid – arrange for hard copies to be available at onsite location • Review job-aid on short cuts to adding, deleting, and changing information on Berry’s website • Review job-aid for customer email handing (using proper heading, greeting and closing) • Other resources • Generate interest & excitement before and during course • Email brain-teaser on Berry’s website to create interest • Create a team building exercise with trainers to generate interest during course • Provide feedback & recognition to learners on activities Instructional Plan Template | Slide 19

20. Plan for Implementation…..continue • Learners • Use learner’s email to send copies of all presentation & job aids • Use learner email to send brain-tease on course before training • Use Berry’s intranet • To generate interest on course • To post job-aids for future reference and easy access • Instructor trainers to provide learners with copies of all material during their session Instructional Plan Template | Slide 20

21. Instructional Resources • Computer for each participants • Ensure clients downloads software for online simulation website • Access to the internet • Access to Sametime meeting • Telephone for each participant to use in teleconference • Email access to send presentation, job aids, and evaluations • Presentation: Step-by-step instructions with detail information on critical components of webhosting • User-friendly tips on webhosting • Job aids: • One-pager on short-cuts to adding, deleting, and changing information on Berry’s website • One-pager on handling customer’s emails for Berry’s products & services Instructional Plan Template | Slide 21

22. Formative Assessment • True-False Test • Used as a pre-test to gauge students knowledge • Ex. Adding prices to Berry’s website maybe increase business • Multiple Choice Question • Stick to 4 choices & avoid negative statements • Ensure the context is meaningful • Short-Answer Questions • Use direct questions rather than a statement • Response must be brief and direct • Matching Items • Two columns: One with numbers & the other with letters • Essay item • Use to ensure emails to customer responses provide basic information • Ex. Greeting, quote, contact number and closing Instructional Plan Template | Slide 22

23. Evaluation Strategies • Kirkpatrick Model • Level One: Learner Reaction • Keep learners interested and motivated • Use brain teaser before course to promote interest • During course provide feedback frequently & recognition individuals for completing task as appropriate within the allotted time frame • Ask learners to evaluate the course after completion • Ensure material addresses the goal and objectives • Ease of simulation • Allow students to practice using the simulation before and during the course Instructional Plan Template | Slide 23

24. Evaluation Strategies…..continue • Kirkpatrick Model • Level Two: Learning Results • Develop pre-test and post test to determine “new knowledge” • Compare pre-test to post-test to measure level of success • Pre-test can be used as benchmark • Use data/results of test to determine improvement • Summative Testing • Using observations, questionnaires, interviews, paper-and-test, and performance • Analysis data to determine outcome and areas of opportunities Instructional Plan Template | Slide 24

25. Evaluation Strategies…..continue • Kirkpatrick Model • Level Three: Behavior • Observations • The learners should be using the new skills and knowledge learned • Observations conducted by in-house supervisor will help determine what the students learned • Follow-up meeting with clients • Asking for feedback will on job performance will confirm what skills and knowledge is being used • Another opportunity to improve and determine success of the objectives Instructional Plan Template | Slide 25

26. Evaluation Strategies…..continue • Kirkpatrick Model • Level Four: Business Results • Goal: To gain and retained new customers in the competitive pest extermination environment. • Determine if the objectives met the client’s goal? • Increase in revenue for Berry’s Bug Blasters • Improvement in customer retention due to online access to information and customer service Instructional Plan Template | Slide 26

27. Evaluation Strategies…..continue • Evaluation Report • Executive summary • Abstract that describes major findings, conclusions, and recommendations • Evaluation purpose • Description of the instruction being evaluated • Methodology used • Based on ADDIE • Results • Analysis and findings • Conclusions and recommendations Instructional Plan Template | Slide 27

28. Outcome Review • Determining if the goals and objectives were met? • Summative Evaluation • Qualitative • Questionnaires and or test • Rubric measuring objective and performance • Rating scale of 1 thru 4 • (1) Beginners, (2) Developing, (3) Accomplished, and (4) Exemplary • Quantitative • Focus group • Provides valuable information from context of participants and stakeholders Instructional Plan Template | Slide 28

29. Recommendations • Measure Improvement & Gaps • Determine change in business • Desirable improvement to Berry’s Bug Blaster • Require minimal changes to instructional plan • Undesirable improvement to Berry’s Bug Blaster • Revise course and conduct gap training as needed • Stakeholders • Berry’s success is also the instructional designer’s success • Encourage on-the-job observations to identify area of opportunities • Except and address client’s suggestions & concerns • Enhancements in technology and Berry’s business may require additional training Instructional Plan Template | Slide 29

30. References • Brown, A., & Green, T.D. (2006). The essentials of instructional design: Connecting fundamental principles with process and practice. Upper Saddle River, NJ: Pearson Education. • E-Learning resources. (2004). Instructional Design: ADDIE. Retrieved from http://www.grayharriman.com/ADDIE.htm • Evaluation Toolbox. (2010). Summative Evaluation. Retrieved from http://evaluationtoolbox.net.au/ • Intulogy (n.d.). The Implementation phase. Retrieved from http://www.intulogy.com/addie • Lynn, V.A. (1998). Librarian instruction-delivery modality preferences for professional continuing education. Retrieved fromhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801962/ Instructional Plan Template | Slide 30

31. References • Synchronous vs. Asynchronous Classes. (2012). Elearner.com. Retrieved from http://www.elearners.com/online-education-resources/online-learning/synchronous-vs-asynchronous-classes/ • Texas A & M University. (n.d.) Evaluation phase ADDIE. Retrieved from http://interconnect.tamucc.edu/addie/evaluate.html • Pappas, C (2007). Robert Gagne’s Instructional Design Model: “The nine Events of Instructions” Retrieved from http://www.slideshare.net/CPappasOnline/robert-gagnes-instruction-design-model-the-nine-events-of-instructions Instructional Plan Template | Slide 31