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Our Business

Our Business. Digital Rights Management (DRM) Application Service Provider (ASP) offering a component-based DRM solution to content providers. Mission critical participant in the “content delivery ecosystem” ensuring usage rights enforcement across data networks.

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Our Business

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  1. Our Business • Digital Rights Management (DRM) Application Service Provider (ASP) offering a component-based DRM solution to content providers. • Mission critical participant in the “content delivery ecosystem” ensuring usage rights enforcement across data networks. • Integrator of “best of breed” DRM technology into a scalable, 24 / 7, transaction processing platform. • Adobe, Glassbook, Microsoft, IBM • Content Management, e-Commerce, Digital Usage Rights Issuance, Customer Support

  2. Our Background • Founded in 1996 as a spin-off of Softbank Services Group • Transaction processing and customer service experts • Currently 165 employees • Four divisions focused on the protection of intellectual property in digital form and the application of Digital Rights Management (DRM) technology in support of commerce, learning and entertainment.

  3. What is DRM? • Content Protection – this is the “enabler” • Content Access – what are the usage rights? • View, Print, Save, Play, Expire • Supporting Digital “Fair Use” – multiple copies on multiple devices, mobile rights • Enabling Business Models – how many different ways to you grant the “right to view”? • Free preview; expire at end of semester; pay-per-view; individual subscriptions; seat license models • Transaction Support – what are the business relationships? • Support the value chain – publisher, retailer, university, bookstore, course tool provider

  4. Sample Customer List • Publishing Content Providers: • Bedford, Freeman and Worth Publishing Group • Bell & Howell Information and Learning • booktech.com • Harcourt College Publishers • Houghton Mifflin • McGraw-Hill Pro Book Group • Pearson Education Canada • WebCT • John Wiley and Sons, Inc. • Wolters Kluwer / CCH • Entertainment Content Providers: • Sony • BMG Entertainment • Artists Direct • PepsiStuff.com (Pepsi / Sony / Yahoo)

  5. Use Cases • Electronic Course Materials • Secure, downloadable content • Entire text or selected chapters • On-demand, “need-to-know” information • Custom-built Course Materials • Flexible content selection by faculty • Assembled and made available digitally, online • Tailored for the specific course • Usage Auditing • What did the student consume and when? • Limit unauthorized content pass-along

  6. Use Cases • Faculty / University-published Course Materials • Limit access to a specific body of students • Enable distribution through trusted partners • License the Best Content • Content providers are more apt to provide a complete work in digital form if protected by DRM technology • Opportunities exist for mixed-media applications: • Text and music • Text and video • Text and spoken word audio

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