Persuasive Devices: Looking at THREE of the devices that advertisers use to sell their products.

1. Persuasive Devices: Looking at THREE of the devices that advertisers use to sell their products. Slogans Facts/Statistics 8 out of 10 owners said their cats preferred it… 98% of people asked said they liked it… Expert Opinion Here comes the science! ------ Liz Hillier: Persuasive Devices One: 2011

2. Skills Needed (Key of Symbols) Identify Evaluate Compare (+) Contrast (-) Liz Hillier: Persuasive Devices One: 2011

3. By the end of this lesson I will… • Must be able to identify 3 different persuasive techniques in TV adverts (Level 4+) • Should be able to evaluate the effectiveness of these three persuasive devices in TV adverts. (Level 5+) 3. Could be able to compare (+) and contrast (-) the effectiveness of these three persuasive techniques in 2 TV adverts. (Level 6+) Liz Hillier: Persuasive Devices One: 2011

4. What do I already know? Starter Task Why do you think advertisers use this device? Where have you seen this device? Can you give examples of this device? Liz Hillier: Persuasive Devices One: 2011

5. What do I already know? Part One Time: 5 Minutes Group One: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper. Group Two: Using Post it Notes, add what you already know about Facts/Statisticsto the A3 sheet of paper. Group Three: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper. Liz Hillier: Persuasive Devices One: 2011

6. What do I already know? Part Two: Groups Move On! Time: 5 Minutes Group Three: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper. Group One: Using Post it Notes, add what you already know about Facts/Statisticsto the A3 sheet of paper. Group Two: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper. Liz Hillier: Persuasive Devices One: 2011

7. What do I already know? Part Three: Groups Move On! Time: 5 Minutes Group Two: Using Post it Notes, add what you already know about slogans to the A3 sheet of paper. Group Three: Using Post it Notes, add what you already know about Facts/Statisticsto the A3 sheet of paper. Group One: Using Post it Notes, add what you already know about Expert Opinion to the A3 sheet of paper. Liz Hillier: Persuasive Devices One: 2011

8. What do I already know? Whole Class Feedback from Starter Task Liz Hillier: Persuasive Devices One: 2011

9. Do you know what advert this product is advertising? How can you tell? Liz Hillier: Persuasive Devices One: 2011

10. Cheryl Cole: Loreal: Task: Annotate Persuasive Devices that you recognise on this advert. Liz Hillier: Persuasive Devices One: 2011

11. Let’s watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated Whilst watching the advert identify: (Reading: Level 4) • The use of facts and statistics. • The use of expert opinion. • The use of a slogan. Liz Hillier: Persuasive Devices One: 2011

12. Let’s watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated Click on the advert to begin Liz Hillier: Persuasive Devices One: 2011

13. Let’s watch the Cheryl Cole TV Advert again Whilst watching the advert during this second viewing evaluate the effectiveness of : (Reading: Level 5+) • The use of facts and statistics. • The use of expert opinion. • The use of a slogan. Liz Hillier: Persuasive Devices One: 2011

14. Let’s watch the Cheryl Cole TV Advert that goes alongside the picture advert you have just annotated Click on the advert to begin Liz Hillier: Persuasive Devices One: 2011

15. Compare (The same +) Contrast (Differences - ): Watch the following adverts as a whole class. Briefly jot down any persuasive features that you identify Comfort Family: 2011 Butchers Superior: 2011 Click on the adverts to begin Liz Hillier: Persuasive Devices One: 2011

16. Complete the worksheet Comparing and Contrasting different persuasive devices in TV Adverts. Liz Hillier: Persuasive Devices One: 2011

17. Extension: Storyboard one of the adverts in 6 frames and decide on the camera angles • Choose an advert and watch it again a couple more times. • List the six most important parts of the advert from beginning to end. • Choose the camera angles that you will need (see next slide) • Storyboard the advert in 6 frames. Don’t forget to add the narrative to each frame. Liz Hillier: Persuasive Devices One: 2011

18. Low Angle Long Shot High Angle Medium Shot Side Angle Two-Shot Close-Up Shot Bird’s-Eye Shot Close-Up Shot Liz Hillier: Persuasive Devices One: 2011

19. Storyboard Template

20. Interactive Plenary: Introduction to Advertising 3 1 4 2 Click on one of the above numbers

21. One What three things have I learned about different persuasive techniques during this lesson? Back to Main Menu

22. Two Can I give 3 examples of the persuasive techniques that I have learned about?

23. Three Do you think some persuasive techniques are more effective than others? Why?

24. Four Why do you think that companies want to use these 3 types of persuasive techniques in their advertising?