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Where Trust is Earned MOST WATCHED LOCAL STATION! – NSI NOV02-May10

Where Trust is Earned MOST WATCHED LOCAL STATION! – NSI NOV02-May10. About Austin . In January 2009, Austin entered the top 50 TV market. Austin is currently the 44 th largest designated market area (DMA) as of May 2011.

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Where Trust is Earned MOST WATCHED LOCAL STATION! – NSI NOV02-May10

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  1. Where Trust is Earned MOST WATCHED LOCAL STATION! – NSI NOV02-May10

  2. About Austin • In January 2009,Austin entered the top 50 TV market. Austin is currently the 44th largest designated market area (DMA) as of May 2011. • Growth in the Greater Austin Region has been extraordinary! Austin’s Metropolitan Statistical Area population reached 1,716,289 in July 2010 -- which includes Travis, Williamson, Hays, Caldwell, and Bastrop counties. • The Austin area grew 20.4% from 2000-2010, jumping from 656,562 residents to 790,390 residents. Austin’s Metropolitan Statistical Area population grew 37.3% from 2000-2010, gaining 466,426 residents to 1,716,289. • Austin, TX has been recognized by Brookings Institute’s MetroMonitors as one of 20 metro areas that had shown the strongest overall performance during a recession and having one of the strongest recoveries; with an increase in gross metro product and lower decline in employment and home prices since the peak of the recession. • The civilian labor force for the Austin-Round Rock MSA averaged 766,500 for 2010, a 14% growth rate from 2000. The Austin areas unemployment rate stands below both national and state averages. Austin ranks #4 for projected job growth among metro areas –- forecasting a 24.7% growth between 2005-2015 according to Global Insight, Inc. • Of the 50 fastest growing tech companies in Texas, 19 are based in Austin according to Deloitte & Touche USA LLP. A few of the cities largest tech employers include DELL, Samsung ,Intel, Advanced Micro Devices, 3M, Facebook and Google with Ebay soon to come. • Nearly half of the region's population, 47%, is in the peak working years between the ages of 18-44 (compared to 39% nationally). The median age of the Austin metro is four years younger than the national median (31.8 years vs. 35.9 years). • The median Austin MSA household income is $73,800 with the median home price of $199,300. • Over 36% of Austinites over 25 years hold a bachelor’s degree. The University of Texas (one of the nation’s largest public universities) and six other major universities/colleges in the area provide an ample supply of well-educated, diverse, and talented workers to area employers. • Austin’s quality of life has become its biggest economic development engine and lure. Best known as the ‘Live Music Capital of the World,’ Austin is host to many live-music events, including the Austin City Limits Festival and SXSW. These events along with the many other festivals, art exhibitions, performing arts, museums, sports teams, and surrounding Hill-Country vineyards makes Austin an attractive place to visit and make home. Source: Real Estate Center at Texas A&M 2011 Market Study

  3. Market Statistics Austin DMA Market 44 Universe and Penetration Estimates DMA TV HH 707,430 23% Hispanic, 6.9% Black Metro TV HH 650,120 24.1% Hispanic, 7.3% Black Source: MAY2011 Nielsen Station Index

  4. About KVUE • REACH - KVUE has the incomparable ability to reach the greater Austin population. It is the Austin area’s most watched television station sign on/sign off since November 2002! In the MAY11 ratings period, KVUE was #1 in most major M-F newscasts – 6AM, Midday, 5PM, 6PM, and 10PM. (-NSI-NOV02-MAY10) • STRENGTH - KVUE’s ability to reach people in Central Texas is unmatched.  Whether it’s ABC prime programs like Desperate Housewives, Grey’s Anatomy, The Bachelor, Dancing with the Stars, Private Practice; daytime and evening programming like Ellen, The View, and ET; there is no better way to reach women than KVUE.  With Castle, Modern Family, That 70’s Show, King of Queens, Jimmy Kimmel, Nightline, and sports including College Football and Basketball, NBA , NASCAR, and more, KVUE can provide easy access to men you're looking to reach. Furthermore, KVUE’s #1 newscasts and programs tend to attract Central Texans with higher education & income levels that advertisers want to target. • QUALITY - KVUE’s commitment to quality programming and excellence in journalism provide an environment that tends to attract middle and higher income levels (i.e., people with disposable income and able to afford a home). KVUE’s News Department is one of the most honored in the country, receiving the 2010 Emmy for Best Newscast for the 10pm news for medium sized markets. In 2010 Texas Associated Press awarded KVUE Best Newscast 6pm, Best Anchor Team, Best Spot Coverage (IRS Plane Crash), Best Spot Story Individual (IRS Plane Crash), Best Feature Story Serious, best Series, and Best Beat Reporting. The seven 1st place Texas AP awards are the most among Austin stations. KVUE also won the Austin Headliner’s Award for Best Television Spot Coverage for IRS Plane Crash in 2010. • COMMUNITY - KVUE has built a solid foundation of public service with one simple goal to help people in our community. In 2011, KVUE was recognized with the Bonner McLane Public Service Award from the TAB. Each year we honor ‘5 Who Care’ and ‘5 Kids Who Care,’ recognizing outstanding members of our community who donate their time and efforts towards the betterment of their city. We are proud annual sponsors and exclusive partners for the Susan G. Komen Foundation’s ‘Race for the Cure’ and March of Dimes ‘March for Babies’, helping raise over $1 million dollars for each. We also participate in Coats for Kids’, Any Baby Can, Habitat for Humanity, and many other community fundraisers and projects throughout the year. • ONLINE – KVUE has a true online partner in KVUE.com. It is Austin’s #1 TV Website, reaching 17.3% of the market. KVUE.com provides an effective, cost-efficient way to reach the online audience. The site has over 625,000 monthly unique users, averages over 4.5 million page views each month, and has over 30,000 users who have asked to receive our permission-based specials direct email product. Furthermore, our online audience is desirable with over 49% having a household income of $75,000+.

  5. KVUE Coverage Map There are multiple service providers which carry KVUE throughout Austin, as well as into the outlying areas of San Antonio, Waco-Temple-Bryan, and Houston. Source: Titan TV

  6. Who’s Watching KVUE ? Adults 18+ That Watched KVUE in the past week Number of Children in Household 62% - zero 14% - one 12% - two 9% - three 2% - four+ Source: Nielsen NSI 4 Book Avg (May-11, Feb-11, Nov-10, July-10) M&W 18+ (000); KVUE M-Su 5A-2A Occupations 46% White Collar 13% Blue Collar 19% Retired 23% Homemaker 10% Student 1.5% Disabled Education Level 14% High School Graduate 24% Some College 33% College Graduate 16% Post Graduate Source: Stowell Research, Austin 2011

  7. Austin’s Top News Station KVUE News viewer profile: 59% are Adults 25-54, 61% are Women 25-54 39% have a household income of $75K+ 72% are college educated 54% are married 26% have 2 or more children 79% are White, 12% are Hispanic KVUE News is preferred most among Austin adults and women! Local News Reach in 000’s Source Nielsen MAY-11; Audience share includes all comparable local newscasts: KVUE- 5a, 6a, Midday, 5p, 6p, 10p; KXAN- 5a, 6a, Midday, 5p, 6p, 10p; KEYE- 5a, 6a, 6p, 10p; KTBC- 5a, 6a, Midday, 5p, 9p . Stowell Research 2011

  8. Sports on KVUE • Austin is home to the University of Texas, one of the largest universities in the United States. Austin is a college town – and nothing is bigger in Austin than UT Longhorn football. As an ABC affiliate, we are blessed to carry Big 12 College Football (UT , along with other Texas universities like Texas A&M, Texas Tech and Baylor, part of the Big 12 conference). We typically carry 5-7 Longhorn games each season, and they normally do a 20-30 HH rating. • Texas Tailgaters: KVUE’s Saturday UT Longhorn pre-game show. Provides an analysis of the Longhorns along with the rest of the Big 12. • Friday Football Fever: KVUE’s Friday night high school football highlight show. Provides scores, highlights, and the inside scoop on the Friday night football. • College Football: Big 12 Football, Saturday Night College Football and The Outback Bowl • NBA Regular Season, Playoffs and Finals • NASCAR Nationwide Series • Indianapolis 500 • Little League World Series

  9. NVUE (KVUE.2) – ESTRELLA As the Austin-Area population continues to expand, the Hispanic population grows respectively. Hispanics today make up approximately 30% of the Austin Area! In September 2009, KVUE 24 launched Estrella TV, a 24-hour Spanish-language network on digital multicast channel 24.2 (NVUE) and Time Warner Digital Cable channel 605, providing the growing Hispanic community in the Austin area with compelling programming not available until now! • AUSTIN HISPANICS ARE • WATCHING ESTRELLA! • Popular shows receiving at least • 1RTG in HH and demos: • Cine de Tarde and Cine Espectacular • Jose Luis Sin Censura • Estudio 2 • Alarma TV • Noticiero con Enrique Gratas Estrella TV is received by Approx. 340,000 Time Warner Digital Cable HH’s and 80,000 Broadcast Only HHs

  10. Who’s Watching NVUE ? Adults 18+ That Watched NVUE in the past week Number of Children in Household 23% - zero 14% - one 32% - two 26% - three 2% - four+ Occupations 13% White Collar 45% Blue Collar 9.6% Retired 44.9% Homemaker 12.6% Student Education Level 18% High School Graduate 18.9% Some College 9.5% College Graduate 3.3% Post Graduate Source: Stowell Research 2011, A18+; who watched NVUE in past 7 days

  11. KVUE.com Highlights Site Content • Local News, Weather and Sports • Over 20 Detailed Weather Radars • Mobile • Traffic Reports that are customized • Blogs • Health • Videos • Breaking News • Contests • Local Business Listings • Event calendar Average Monthly Page Views 4,881,898 Average Monthly Unique users 626,186 Reach Potential Average Minutes Per Visit 13.27 Average Pages Per Visit 9.52 • Over 475,000 registered users • Access to nearly 460,000 opt-in email addresses in the Central Texas area • An average of 200,000 video streams per month are served on KVUE.com • Over 8000 websites in our network Source: Omniture, January 2011-May 2011

  12. Who’s on KVUE.com? Adults 18+ That visited KVUE.com in the past week Number of Children in Household 60% - zero 9% - one 18% - two 12% - three 1.1% - four+ Occupations 54% White Collar 13% Blue Collar 13% Retired 24% Homemaker 10.5% Student Education Level 13.5% High School Graduate 29% Some College 38.5% College Graduate 14.7% Post Graduate Source: Stowell Research, Austin 2011

  13. Austin’s Top Local Broadcast Site On average, KVUE.com receives 23% more unique visitors in a month (83,000 avg) than its closest competitor. The average reach of KVUE.com is 21.1%! …3.8% higher than its closest competitor KXAN.com. Source: comScore August 2011 KEYE was unreportable in % reach. For a site to appear in the reports, a minimum of 30 raw panelists need to visit a site in a given geography and month . % Reach is defined as the percent of Total Internet Universe accounted for by total site unique visitors.

  14. KVUE.com- The number one news website! In September 2011, KVUE.com-Austin’s Top News Site- increases its reach advantage over all local news sites! September 2011 Reach KVUE.COM- 29.8% STATESMAN.COM- 23.6% KXAN.COM- 24.5% AUSTIN360.COM- 15.9% MYFOXAUSTIN.COM- 8.4% KVUE.com continues to grow 2011! • In September2011, KVUE.com: • Increased unique visitors to 757,000 • + 85%from September 2010 • Achieved local reach of 29.8% • +72 % from September 2010 Source: comScore September 2011 KEYE was unreportable. For a site to appear in the reports, a minimum of 30 raw panelists need to visit a site in a given geography and month . % Reach is defined as the percent of Total Internet Universe accounted for by total site unique visitors.

  15. Internet Usage Expanding Radio usage declines as Internet usage increases year to year! Austinites are spending more time each week on the Internet than last year! 2010 2009 Less than 1 Hour 6% 3% 1-4 Hours 20% 29% 5-9 Hours 23% 29% 10-19 Hours 24% 17% 20+ Hours 24% 20% None 3% 2% Source: Forrester via North American Technographics Benchmark Survey; Scarborough research, Austin 2009R1 and 2010R1

  16. Daytime is Primetime The Internet reaches a bigger audience throughout the day than Radio and TV! • 82% of Austinites use the Internet • Around 33% of them spend 20+ hrs • per week on the Internet at work • While at work, 21% visited a radio station’s website within the past month, …. 56% are most likely to have visited KVUE.com yesterday! Source: Scarborough Research, Austin 2010 R1

  17. KVUE.com Offerings Standard Ad Units Direct Email Marketing • Leaderboard: 728x90 pixels • Medium Rectangle: 300x250 pixels • Wide Skyscraper: 160x600 pixels • Geo target list • ‘Specials’ and ‘Brokered’ email Rich Media • Expanding Banners • Floating Ads with reminder ad unit • Floating/ Sliding / Eyeblaster Ads • Embedded video within standard Ad Space • Transitional Ads • Data Collection • X-spot In-Banner Interactive Video • Video pre-roll • Video overlay Mobile Group Coupon • Mobile site • iPhone and Droid applications (KVUE Weather, KVUE News) • Yollar – limited time discounts

  18. Benefits of Integrated Advertising Internet marketing allows advertisers to instantly interact with their hottest prospects and customers Television puts message in front of mass consumers Benefit to Customers • Broadcast helps to introduce, reinforce and solidify brand recognition with consumers and create emotional appeal • Online marketing allows your business to target your audience more closely in a quality one-to-one marketing means • Combining the emotional appeal from Broadcast with the logical side online marketing allows, the two too become a powerful and highly effective combination

  19. Standard Ad Units Ad Sizes KVUE.com uses Interactive Advertising Bureau (IAB) standardized ad sizes. ·Leaderboard: 728x90 pixels ·Medium Rectangle: 300x250 pixels ·Wide Skyscraper: 160x600 pixels $10 CPM (net)

  20. Home Page Road Block How it works Advertiser has all three ad positions on the KVUE.com Home Page for one day. Estimated number of daily impressions is 33,500. (100,500 total for the day between the 3 ad positions). Leaderboard: 728x90 pixels Wide Skyscraper: 160x600 pixels Half Banner: 300x600 or Medium Rectangle: 300x250 pixels Sponsorship is sold by the day. Cost per day: $2010 (net)

  21. Rich Media - Sliding Billboard How it works The Sliding Billboard ad unit is found on the KVUE.com home page and any index page. Page loads with ad in “Pencil” position. The ad expands pushing the content of the page down for 10 seconds, then retracts to original pencil size. The ad can contain more animation, additional information and video. Cost per day: $990HP $725- Index Page (net) *Note – The auto expanding, sliding ad is only served twice, per user, per day. The rest of the time, the ad is served in its contracted state which can be expanded upon click.

  22. Expanding Ads & Other Rich Media How it works Ad appears in standard ad space. Flash animation is used to attract the user to interact. Once the user “mouses” over the ad it expands over content. Available as 728x90 (shown), 160x600 or 300x250. Other Rich Media • Expanding Banners (shown) • Floating Ads with reminder ad unit • Floating / Eyeblaster Ads • Embedded video within standard Ad Space • Transitional Ads • Data Collection $20 CPM (net)

  23. Video Pre-Roll How it works A Video Pre-Roll is TV on the web. Before each video story on KVUE.com, users are shown a commercial up to 15 seconds in length. The spots are accompanied by a 300x250 Medium Rectangle companion ad. Benefits of Pre-Roll Captive and engaged audience. “Speak” directly to the user. Spot must play in full before user sees content. Generate 4-5 times more clicks than standard banner advertising. Re-purpose a television commercial OR produce a special online message. $26 CPM (net) *Available first come first served basis. Impressions are guaranteed, but in case of lower than average views during your flight, KVUE.com reserves the right to make good the following month.

  24. ABC Video Player ABC.com offers local affiliates a network video player that provides the ability to stream full episodes of selected prime shows on KVUE.com How it works One hour episodes includes positions available in the first 2 breaks Half-hour episodes includes one position available in first break. Conversion of :30 second spot to the specified format Benefits For clients who want to capture audience while they view network prime time programming and news at their convenience. Geo targeted: spot will be viewed on both ABC.com and Kvue.com $35 CPM (net)

  25. Direct Email Marketing Why Email Marketing? • More Effective than Direct Mail • Email marketing is 4 times as effective as direct mail at reaching consumers • Our email campaigns average an 8% open rate versus a less than 2% average for direct mail * • Higher ROI • Email marketing is projected to generate an ROI of $43.52 for every dollar spent in 2009 ** • More than twice search and other marketing channels • Drives Offline Purchases • 67% of subscribers say they've purchased products offline as a direct result of receiving an email from a retail company *** More Information “Specials” Email: Starts $.08 per Email Brokered Email: Starts $.11 per Email (net rates) Quantity discounts available • Targeted by: • Age • Gender • Zip • Income • Other • Over 35,000+ opt-in users in KVUE.com database. • An additional 425,000+ available through partner databases! • Detail reports provided after each mailing. * Belo Digital Media * Direct Marketing Association *** Epsilon

  26. Permission Based and Targeted Email Permission Based Email • KVUE.com’s Email Broker is a leader in consultative customer acquisition services. Our primary objective is customer acquisition marketing and branding via Email Marketing, Direct Mail, Online Lead Generation/Co-Registration, Email Append, and Mobile Advertising. • Our core competency is research and negotiation of the best files and interactive advertising outlets for a specific client’s brand and overall marketing initiatives. • We have successfully helped hundreds of advertisers in putting together comprehensive email and direct marketing programs. As a company, we have over 25 years of direct marketing experience to help you take the guesswork out of this daunting channel. • Targeted Email • Email allows you target specific demographics selects by age, income, interest, and geography for B2C and B2B. • We can deploy on specific days for time sensitive offers. • We can test multiple subject lines and/or creatives to maximize response. • Full page standalone creative in HTML and text format means that 100% of the message is your client’s content with a standalone email. • Email is not only a successful customer acquisition vehicle, but also is an effective branding tool. • Frequent reporting available of clicks, opens, and delivered emails. Far easier to track than traditional forms of media. • 100% CAN SPAM Compliance.

  27. X-SPOT: Display Ad Video Imagine watching live TV and a commercial message catches your attention. Next, you click directly on the commercial for more information. The click takes you to the advertiser’s website, coupon, or social media page. That’s how the X-spot works! Clickable links overlay your commercial, which turns your display ad into into a fully interactive experience for the user. X-spots are: Eye-catching. The X-spot ad unit automatically plays within any standard display ad unit. Engaging. X-spots use sight, sound, and motion to engage viewers Flexible. X-spots give viewers multiple ways to interact, with coupons, polls, social media links, store maps, and more. Anything you need, the X-spot can do! Cost: $15 CPM (net)

  28. Mobile Advertising Reach the mobile audience through the KVUE.com Mobile Site and our Apps Benefits of Mobile Advertising • Mobile ads typically receive 4X higher click yield than traditional websites • Mobile/app users are typically more affluent and tech-savvy • Ad position exclusive to one advertiser per page • Several call to actions available Investment • Up to 50,000 monthly impressions - $20 CPM • 50,001-100,000 monthly impressions - $18 CPM • 100,001-200,000 monthly impressions - $15 CPM • For advertisers who do not have a Mobile Site for click-through, we can create Landing Page. ($250 set up fee) • (net rates) Example above reflects KVUE.com Mobile Site display. Ad position for Apps is similar, but Ad is at bottom of screen.

  29. Targeted Display Advertising Reach the right audience when they are ready to buy Geo-Targeting By DMA or Zip codes Delivering Ads to the Right Group of Consumers Target your exact audience through our network Target by DMA, zip codes, retail, sports, weather, entertainment and food on KVUE.com Channel Targeting Category-relevant content Cost: $18-$22 CPM (net) Behavioral Targeting

  30. Yahoo! and KVUE If you’re looking for a great way to brand your business, promote your products and services, and generate more website or in-store traffic, display advertising from Yahoo! and KVUE could be the perfect answer. Yahoo! offers you the opportunity to reach a new, high quality audience in your local market. And our advanced targeting tools enable you to zero in on the people who best fit your customer profile. Using comprehensive data and insights, Yahoo! provides targeting tools that can help you reach the right customers at the right time. Targeting Capabilities Behavioral Targeting – Target customers based on the interest they have expressed in a category or specific product. By observing activities including web pages visited, searches conducted and ads clicked, Yahoo! has gained extensive insight into behavior around hundreds of different categories. Demographic Targeting – Choose to target your ads to a particular gender, age group or income level. Unlike other demographic targeting services that estimate these variables based on website visits, Yahoo! Demographic Targeting uses actual information provided by consumers themselves. Time of Day Targeting – Select the time of day and day of the week you want your ads to run, either in your company’s or your audience’s time zone. If, for example, you owned a pizza parlor chain, you could promote lunch specials right at lunchtime.

  31. Looking forward to working with you! Name *****@kvue.com 512-459-20**

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