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Who will the new air traveller be by 2020?. http://www.thaitechnics.com/aircraft/b_future.html. Trends in travel behaviour. more spontaneous more individual m ore often s horter c heaper m ore demanding m ore exotic m ore relaxing m ore experiences. The four tribes. Active Seniors
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Who will the new air traveller be by 2020? http://www.thaitechnics.com/aircraft/b_future.html
Trends in travelbehaviour • more spontaneous • more individual • more often • shorter • cheaper • more demanding • more exotic • more relaxing • more experiences
The four tribes • Active Seniors • Global Clans • Cosmopolitan Commuters • Global Executives
Active Seniors • between 50 and 75 • healthier and more active • expect greater understanding of personal health needs
Global Clans • Visit friends & family • Needs of a bigfamilytravellingtogether
Cosmopolitan Commuters • living and working in different regions • Flexible workstyle • speed
Global Executives • travelling in premium class • high standard
Key trends impacting the future of travel • Growing of the global population (8 billion by 2025) • Growth in global migration • Globalization of Travel and Tourism • Growth in wealthier people • Airline business • Impact of Low Cost Carriers • New aircraft developments • Evolution of technology
Key trends impacting the future of travel • Rising cost of oil • Climate of fear • Impact of new communication technologies • Growing awareness of environmental impacts
Conclusion • Importance of technology • Brig the gap between consumers and providers. • Humanization of technologies • Find a substitute for oil
OurSources • 2030: Switzerland Tourism and the climate change • Trends in travel behaviour • http://www.fif.unibe.ch/unibe/wiso/fif/content/e6012/e6025/e6026/e6679/Klimabericht_ST_Apr08_ger.pdf • Future Traveller Tribes 2020 • 4 traveller tribes • Importance for the air travel industry by 2020 • http://www.stnet.ch/de.cfm/marketing/mafo/offer-Mafo-Trends_Prognosen.html