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WildAid

WildAid. By Robbie Bodnar. l. Non-profit international organization headed by Peter Knights Mission: End illegal wildlife trade within our lifetime They are the only organization that has this kind of mission Started 20 years ago with hidden cameras

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WildAid

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  1. WildAid By Robbie Bodnar

  2. l • Non-profit international organization headed by Peter Knights • Mission: End illegal wildlife trade within our lifetime • They are the only organization that has this kind of mission • Started 20 years ago with hidden cameras • “Governments lack the funding and will to enforce their own wildlife laws.” • Website pushes tiger, elephant and shark protection • The push “conservation through communication”

  3. j • Studied how big companies persuade public to buy their products • Biggest influence was Asia, Jackie Chan was first celeb supporter • 80 celebrities participate in their commercials • “When the buying stops, the killing can too.” • Commercials made by top production companies at minimal cost • National Geographic, Discovery, NBC, CCTV, etc air commercials at no cost • 1 billion people view the commercials weekly • Yao Ming against shark fin soup and has proof of fins being cut off while they are alive

  4. Hong Kong, Taiwan, Thailand had a professional survey to see if WildAid is working • 8-30% of people were persuaded to stop eating the soup • 40% will eat less • All of their work is done on a budget of $1billion • http://www.youtube.com/user/WildAid

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