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Leads

Leads. Some W’s and “BAM!”. Strong leads. Strong verbs Only use a few “ w’s ” Give central idea and pique reader’s interest Be concise. Jig Saw. Sentence Structure (5) Be Concise (6) Be Specific (7) Use Strong Active Verbs (7) Grammar and style (9). Sample Leads - Evaluate.

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Leads

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  1. Leads Some W’s and “BAM!”

  2. Strong leads • Strong verbs • Only use a few “w’s” • Give central idea and pique reader’s interest • Be concise

  3. Jig Saw • Sentence Structure (5) • Be Concise (6) • Be Specific (7) • Use Strong Active Verbs (7) • Grammar and style (9)

  4. Sample Leads - Evaluate • A Baptist minister was convicted of drunken driving Tuesday and sentenced to 30 days in jail after a jury saw a police video of his failed sobriety test. • Police Chief Barry Kopperud is concerned about juvenile crime in the city. • The week of homecoming will be filled with numerous activities and freebies for students. • A panel of seven local journalism professionals discussed important media issues including the role of the press at the university Tuesday.

  5. Starting (see p. 3) • Most important info (angle) • Something unique catchy or unusual • Elements/ Interest (consider audience) • People are always most important focus • Approach: • Who • How • Why • When • Where • Where are you going next in story?

  6. Practice Lead • Who: Joe Smoe, All-league fb player, who can bench 300lbs and squat 6 plates. • When: Lunch today • What: Was beat up by 120lb Frosh • Where: Hall btwn main office & café • How: ? Make up details

  7. HW: • Read p. 11 • What is the purpose of journalism? • What are the characteristics of an effective journalist? • What is the value of journalism? Justify your opinion.

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