470 likes | 558 Views
Transparency and social media in the spanish Senate. Opening of Parliament 1919 (Senate Square ). ECPRD seminar Parli@ments on the Net XII, Rome 12-13 June 2014. Transparency and social media in the spanish Senate. Transparency
E N D
Transparency and social media in the spanish Senate Opening of Parliament 1919 (Senate Square) ECPRD seminarParli@mentsonthe Net XII, Rome 12-13 June 2014
Transparency and social media in the spanish Senate Transparency The main objective is to fight against the perception that the parliaments work behind closed doors, showing citizens the work they do. What does it mean? : • Permanent accountability = tell citizens how the money of their taxes is used. • Information = Explain how is the decision-making process. • Honesty = Fight against corruption. Allow citizens see and follow all activity openly and with no manipulation.
Transparency and social media in the spanish Senate How to do it?: thinking of main responsibles of Institutions and civil servants to understand that: • Access to information, decisions, etc. managed by public administration is a "right” of the citizens since…
There are international declarations in this field signed by spanish Institutions (http://www.openingparliament.org/declaration)
TheSenatehas publisheda Letter of services http://www.senado.es/web/relacionesciudadanos/atencionciudadano/cartaservicioselectronicos/index.html
And shows theyearlyevaluation of itscommitments http://www.senado.es/web/relacionesciudadanos/transparencia/sobretransparencia/compromisoscalidadtransparencia/index.html
Transparency and social media in the spanish Senate So, we need a citizen-centered approach to: • Knowthe citizen • Listen what he/she wants • Give him/her all the information and in a way that can be understood.
Transparency and social media in the spanish Senate The channels we are using used to achieve our objective are: • The web • Social network: twitter • Otherchannels • And webegintheoffer of Open Data
Transparency and social media in the spanish Senate With all this Senate tries to change the perception of it in the society: Third place in the ranking of parliaments of Spain by Transparency International.
Transparency and social media in the spanish Senate Participation: • Not well developed today • First experience in participation: Commission on Information Society and Knowledge (Since 24/03/1988 until 2004). But in this field, the success does not depend on the technology but on the level of implication of MP’s and political parties, and in the way they answer the demand of part of our society to participate in the political action. And there is another question, related with all of us: What part of this participation should take place in the social channels of the Parliament an what in other social places, with the advantages of the informality?
The end amaria.gonzalez@senado.es jangel.alonso@senado.es 4-VI-2014
Transparency and social media in the spanish Senate • New transparency website since February 2014. • Otherimportantgoals: • Toshow the information in a way understood by everyone: information from the electronic voting system. • Accesibility AA (following guidelines WCAG 2.0 / WAI by W3C). • To get information accesible from any device: Responsive web design (RWD) .
Transparency and social media in the spanish Senate • Twitter (@ Senadoesp) • It works since December 2012. • It is an Institutional Profile that does not enter into political debate • (in that case, we are silent or we redirect to senators or parliamentary groups). • The profil shows allways the willingness to listen and offer solutions to the concerns of citizens. • It’smanaged by staff of the General Secretary of the Senate. Communication specialists , with no specific training in social networks (they have learnt on the fly, and still learning every day). • The activityinformation of the Senate and other interesting information is twitted. • ThesttafffollowsMP’s (bothchambers), Parliamentary Groups , regional governments and their parliaments and journalists and accredited media.
Transparency and social media in the spanish Senate • What twits are retwitteed?: • Those from senators that are relevant, especially when they mentioned Senate activities, and we try to balance between Parliamentary Groups. • Answerto reputational crises : • Wereportto our superiors to take the appropriate decision. • No automatic response protocols are defined. • A company measured three times a year our position (the association of our " brand" with values and positive qualities ) . • Program hootsuite is used to: • Followour profile and others on twitter • Schedulethe release of certain tweets in night hours, weekends, etc. . , since thepeak hours in social networks do not match with staff timetables. • Twitter is a mechanism for attracting inquiries on our website ( see accession numbers to our website from twitter ) .
Transparency and social media in the spanish Senate • Informationavailable in XML format: • Official Bulletins and Journal of Sittings ( Plenary and Commissions) since january2012. • Detail of voting in Plenary sittings since September 2014. • Legislative and control to the government. Since January 2015
WhatisResponsive Web Design? Away to write the CSS styles for the same HTML content to fit to any device.
Thepillars of Responsive Web Design ResponsiveImages Media Queries Grid
Grid • The Grid is the skeleton where different contents are placed indicating how much space they will occupy depending on the device (mobile, tablet or desktop).
ResponsiveImages Sometimes you simply need to have multiple versions of the same image in different sizes to lighten the weight. 200kb 100kb 50kb
ResponsiveImages In other cases you need to provide different images, so that the content remains significant.
Media Queries CSS is defined in the "cut points" from which the behavior should be different. Normally: +1024px, 1024px, 768px, 480px, 320px