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Denise Farrar

Explore the importance of shared values in communication and how they can guide interactions in different scenarios. Discover the impact of mistranslations and cultural differences on effective communication. Create a communications charter based on shared values.

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Denise Farrar

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  1. Denise Farrar Communications and Fundraising Manager CISV International

  2. Hello!

  3. Stand back to back One person opens the envelope and gives instructions about what to draw The other person follows the instructions and makes a drawing With your partner

  4. When translated to Russian, the English saying ‘Out of sight, out of mind’ ends up as ‘Invisible idiot’. In Taiwan, the translation of the Pepsi slogan: ‘Come alive with the Pepsi Generation’ came out as: ‘Pepsi will bring your ancestors back from the dead’. In Italy, Schweppes Tonic Water was wrongly translated into Schweppes Toilet Water. Lost in translation

  5. ? Punctuality? Humour? Attention to detail? Cooperation? What are your personal work values?

  6. Why do we need shared values? When we don’t have a shared language or culture – we need something else to help us to communicate

  7. Your table joins up with another table Together, agree on 2 – 4 values that you all can share Write them down (use marker pen and large paper) Shared values

  8. How would you use your shared values to guide your communications in these scenarios or situations? In an email? On a phone or skype call? In a meeting? In marketing materials? Putting your values into practice Makeyourcommunications ‘charter’ orguidelines

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