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Creating Digital Authorship

Creating Digital Authorship Educating authors and reviewers about and promoting use of new technology Cara S. Kaufman, Partner Kaufman-Wills Group, LLC Council of Science Editors, 7 May 2001. Overview. Technologies Drivers Methods Goals Pitfalls Closing Acknowledgements

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Creating Digital Authorship

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  1. Creating Digital Authorship Educating authors and reviewers about and promoting use of new technology Cara S. Kaufman, Partner Kaufman-Wills Group, LLC Council of Science Editors, 7 May 2001

  2. Overview • Technologies • Drivers • Methods • Goals • Pitfalls • Closing • Acknowledgements • Contact Kaufman-Wills Group

  3. Technologies • Manuscript submission and peer-review • Digital art • Online content • Production tracking systems

  4. Drivers • Speeding up the publication cycle • Technological sophistication of authors • Economic forces

  5. Methods • E-mail communications • Announcement pages; boxed ads in journal • Editorials in journals; articles in society newsletters, tabloids • Instructions for Authors • Web sites • Online FAQs • Editor Web pages (APS) • Print and online co-promotion

  6. Goals • Managing expectations • Instant • Easy • Free • Implementing change • Communicate early • Analyze and adjust workflow • Train inside and outside

  7. Pitfalls • Disruptive change • Changes workflow, process • Changes individual responsibilities • Training shortfall • Internal • External • Lack of system integration • Unforeseen costs

  8. Acknowledgements • Margaret Reich • Publications Manager and Executive Editor, American Physiological Society • Suzy Lanier • Associate Managing Editor, Circulation, American Heart Association

  9. Kaufman / Wills Group, LLCFull-service consultants serving medical publishersin the areas of business development, onlinestrategy, workflow efficiency, and marketing and market research. Cara S Kaufman / Alma J Wills / Partners 24 Aintree Road / Baltimore MD 21286 410 821 8035 ph / 410 821 1654 fax ckaufman@bellatlantic.net / http://www.kaufmanwills.com

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