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  1. Welcome To connect to audio: In the Audio section, select: Telephone - or - Mic & Speakers To improve sound quality, please close all unnecessary programs such as email, MS Office, etc. If you have a cellular device, please move it away from your computer.

  2. Brand Center and Mentoring • Zone 30/31 Membership Team Training • September 9, 2019

  3. How to participate in the SESSION Open or close your control panel. If you can’t hear the audio, select a different speaker option on your computer. This session is being recorded Please mute your audio and unmute for questions, or type your questions in the “Chat” section

  4. ROTARY Coordinators Zone 30 Rotary Coordinator Bob Callahan, Jr. Zone 31 Rotary Coordinator Rita Esterly

  5. Our Training Leaders Jill Pietrusinski Assistant Coordinator Zone 31 Shelby Joiner President Rotary Club of Bryant, AR Zone 30 Rotary Coordinator Bob Callahan, Jr. Elizabeth Usovicz Zone 31 Public Image Coordinator

  6. LEARNING OBJECTIVES ATTRACTION • Success Story of Recruiting to a need • Proficiency in Access to Brand Center • Identify templates and resources for clubs • Identify District and Zone Resources for Clubs requiring help • Share how clubs are using MyRotary and People of Action to attract members and brand their club

  7. MEET SHELBY JOINER

  8. ATTRACTION • List of 12 Attraction Strategies • • Give all speakers and parents of Student of the Month a club brochure (use the Brand Center) about your Rotary club and ask them to return as your guest to learn more about Rotary. Have the Membership Chair make a follow up call. • • Invite Rotaractors to participate in all Socials, Service projects, and New Member Orientation. Develop a program of investing in the young professionals by providing free fees if they become a Rotarian while they are in Rotaract and a reduced fee for the first few years they age out of Rotaract. • • Implement an associate membership, couples membership, family membership or corporate membership • During the first assembly of the new Rotary year, have each table brainstorm 8 people they believe would be excellent Rotarians and assign a member at that table to invite each of those 8 people within the next month • • List the benefits of joining your Rotary club on your website and Facebook page. Add a video showcasing the fun your members have so as to evoke a feeling of being part of a team • • Host an open house where you show service projects funded by the Rotary Foundation and Polio Plus and promote it via Facebook ads. You can set your own budget and reach a wider audience. • • Use the “People of Action” Campaign on your Facebook page to promote your club’s image of service (use Brand Center downloads to attach to your club’s photos) • • Develop a Membership competition program with points and a grand prize at the end of the year for the team that brings in the most new members • • Do away with members paying for every meal whether or not they attend and make meals “pay as you go” or optional • • Live stream on Facebook the speaker. Have members send via Facebook messenger the video to friends or associates who may be interested in that area of information • • Have one meeting per month be a social or service project and invite friends and perspective members • • Develop a Satellite Club with at least 8 members who either have a common interest or want to meet at a different time. For example, a group of people interested in ecology may want to do service projects based on their interest. Or a group of teachers may want to meet after school.

  9. Attraction Strategy: Create A Brochure • Use the Brand Center to create a brochure about your Rotary club. • Give the brochure to all speakers and parents of Student of the Month. • Ask them to return as your guest to learn more about Rotary. • Have the Membership Chair make a follow-up call.

  10. The Path to the Brand Center Rotary.org > My Rotary > Sign In > Manage > Brand Center (scroll down) Materials > Create Your Own > Brochure

  11. Brochure Tips • Use the People of Action messaging, images and overlays • Use club photos of: • Projects – club members engaged in service • Make certain to have permissions to use photos, especially if beneficiary organizations are included • Have a specific call to action: • Join Us, or Visit Us, or Find Out More • Include the club location and website/Facebook Page • Include a club contact • Check out Rotary Global Rewards

  12. Attraction Strategy: People Of Action Campaign • Use the “People of Action” Campaign on your Facebook page to promote your club’s image of service. • Use Brand Center overlays with your club’s photos.

  13. The Path to the Brand Center Rotary.org > My Rotary > Sign In > Manage > Brand Center (scroll down) Materials > Create Your Own > People of Action Facebook Post

  14. Sample Post • Waldo Brookside #Rotary Club meets at the Waldo Pizza Taproom tonight. We’re excited to host Jennifer Heinneman from Operation Breakthrough! Socializing starts at 5:15! Join us! • #waldobrooksiderotary#rotary#operationbreakthrough

  15. Collaborating with Public Image Share Ask Refer/Suggest

  16. ENGAGEMENT • List of 12 Engagement Strategies • For the entire club: • • Implement a satellite club that meets at a separate time • • Appoint a Greeter Chair who asks for volunteers to be a greeter at the door every meeting • • Design a flexible club meeting schedule • • Give the Membership Satisfaction Survey to all club members and use the results to create a more dynamic club • • Make sure every member has some role to play. Every member in your club joined to become part of something big and if they are not being given a chance to make a contribution to the club, slowly but surely, their satisfaction level will begin to decline. • Make members feel appreciated by recognizing their achievements and celebratory occasions such as club membership milestones, work promotions, and birthdays • For the new members: • • Create a two-way conversation Orientation program to find out the new members’ interests and ideas • • Put each new member immediately on a committee that aligns with his/her passions • • Use the Red Badge New Member program • • Establish a New Member Mentor Program • • Provide leadership development opportunities for young members • • Ask each new member to bring a friend to all socials and service projects

  17. Our Zone Membership Plan • Engagement Strategies • For New Members • Establish a New Member Mentor Program It will take more than Pixie Dust to succeed

  18. Why Is Mentoring Seen as a “Strategic” initiative?

  19. LEARNING OBJECTIVES ENGAGEMENT • Explain what mentoring is • Identify the traits of a good mentor • Articulate the benefits of sharing one’s experience and expertise with others • Apply mentoring best practices

  20. What Is Mentoring?

  21. Role of a Mentor

  22. Role of a mentor • Who has a story to share about a Mentor in Rotary?

  23. What Makes A Good Mentor? Good mentors do not take their role lightly

  24. A Good Mentor • Is willing to Share knowledge, expertise and skills; • Demonstrates a Positive Attitude; • Invests in the relationship with their mentee, develops a personal relationship; • Is enthusiastic about Rotary and their club; • Is respected by colleagues in the club; • Sets and meets goals for the relationship with the mentee.

  25. CONSTRUCTIVE RELATIONSHIPS WHY DO SOME RELATIONSHIPS WORK BETTER THAN OTHERS? • TRUST both of you have confidence that you are equally invested in the relationship and have each other’s best interests in mind • CLEAR ROLES AND RESPONSIBILITIES You’ve discussed your expectations and agreed to what the mentoring relationship will involve • OPEN COMMUNICATION Both of you communicate candidly in a supportive environment • COLLABORATION You work together and both of you feel comfortable taking initiative

  26. TIPS FOR A SUCCESFUL MENTORING RELATIONSHIP • INVEST IN THE RELATIONSHIP • SHARE YOUR EXPERIENCES • SHOW RESPECT • ENCOURAGE MULTIPLE VIEWPOINTS • WELCOME A RECIPRICAL RELATIONSHIP "Mentoring someone connects you back to the original you who became so excellent."   — Technology and careers writer Laurence Bradford HOW CAN A MENTORING PROGRAM IMPACT RETENTION?

  27. RESOURCES rotary learning center Course Description MENTORING In this course you will learn the role, responsibilities and benefits of being a mentor to an adult professional. By the end of the course, you will be able to: • Explain what mentoring is • Identify the traits of a good mentor • Articulate the benefits of sharing one’s experience and expertise with others • Apply mentoring best practices • Mentoring Workbook

  28. Resources • https://www.rizones30-31.org/ • Club Growth and Member Engagement

  29. QUESTIONS? Next Webisode October 21 at 6 pm Facebook Live And 12 Ways to Engage New Members #GrowRotary

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