Kim Dority Dority & Associates, Inc. Technology Boot Camp, ASIS&T DU January 18, 2014

1. Kim DorityDority & Associates, Inc.Technology Boot Camp, ASIS&T DUJanuary 18, 2014 Build Career Opportunities on

2. Professional Equity

3. LinkedIn and Professional Equity • Build your professional brand • Build your professional network

4. Building Your Professional Brand Think of your profile information as “all the cool stuff I want you to know about me but I’m too shy/embarrassed to say out loud….”

5. Building Your Professional Network People get jobs most often through personal connections – it really IS who you know, and who knows what you can do… and LinkedIn can help you quickly and easily expand both

6. Bonus #1: LinkedIn can also help you identify, research, and land jobs …. • Jobopenings • Potential connections into those job openings • Company research – directly and through previous/current employees • Create visibility with potential employers

7. Bonus #2: LinkedIn is great for stealth job-hunting LinkedIn lets you job hunt both actively and passively, and have visibility outside your employer that doesn’t necessarily signal that you’re job hunting

8. LinkedIn 101 – covering the basics • Complete your profile • Reach out to connect with colleagues • Request recommendations • Join relevant groups • Post updates

9. Your Profile Page…. Name, tag line Do a smiling photo; don’t do the gray icon! Summary (use keywords!) Work history

10. Profile Set-Up(Profile > Edit Profile)

11. Setting up your LinkedIn profile – where to start Step 1 of 5

12. Setting up your LinkedIn profile – where to start Step 2 of 5

13. Setting up your LinkedIn profile – where to start Step 3 of 5

14. Setting up your LinkedIn profile – where to start Step 4 of 5

15. To get started on your profile…. Gather your info: • Headline (your “tagline”) • Summary, including specialties • Current employment (“Experience”) • Past employment • Education (anticipated graduation: Spring 2014) • Skills (focus on keywords)

16. And additional info…. • Links to your website, blog, books • Links to Twitter feed or Facebook page (if public) • Personal interests • Honors and awards

17. A few words about keywords…. • What potential employers will be searching for, so be specific • Title, industry, expertise, differentiators (for example, “international experience,” “speak Spanish,” “licensed”) • Check LinkedIn Jobs section to see what employers call what you want to do • Put keywords in headline, summary, job history, interests, etc.

18. Setting up your LinkedIn profile – where to start Step 5 of 5

19. Now start building your LinkedIn presence • Link to friends, colleagues, professional connections • Request recommendations • Join groups • Post updates

20. Asking to connect or “link” Personalize your requests to link – don’t use the automated defaults!

21. For example (link request): • [Name], I’ve just gotten started on LI and would like to connect with you – would you like to link? • [Name], I really enjoyed meeting you at/during [event], and would like to stay connected – would you like to link? • [Name], I really enjoyed the class I took with you and appreciated your support and interest in our success as students. I’d like to stay connected with you – would it be okay for us to Link? • [Name], I’ve really enjoyed your posts in the [name] group; I’d like to connect with you if you’d like.

22. Asking for a recommendation • Aim for 3 per recent job, from bosses or higher-ups if possible • Clearly identify what you’d like to be recommended for • Offer to reciprocate

23. For example (recommendation request): • [Name], I’m working on building my LinkedIn presence, and wondered if you’d be willing to write me a brief recommendation based on our work together at [project, organization, company]. Specifically, if you feel comfortable doing so, could you comment on my [strengths]? I’d be happy to write a recommendation for you as well; if so, is there any area of expertise you’d particularly like me to comment on? • …based on my work for you at [project, organization, company]. • …based on my work as a student in your [title] class.

24. Where recommendations show up

25. Join a group (or several)

26. For example….

27. For example, LIS Career OptionsL Build professional visibility by engaging in group discussions • Ask questions • Share resources (articles, blog posts, book reviews, websites) • Share knowledge

28. A note about “Updates” • Regular updates keep you visible (and provide camouflage for employed job-hunters) • Doesn’t have to be “all about you” • Easy way to promote others as well as yourself • Comment on others’ updates – congratulate them personally on their accomplishments • Share information and resources of value to others

29. Bonus #1: Identify, research, and land jobs Jobs tab

30. Use LinkedIn’s job resources • Search the thousands of listings in the LinkedIn Jobs database • Search for and “follow” specific companies • Read up on companies (and interviewers) in advance • Check for common connections or group memberships with company employees • Look at the new “jobs you may be interested in” function – basically a key word matching service

31. Sign up for e-mail alerts about jobs • At specific companies • By specific titles or job functions • Within specific industries • In specific geographic regions • Posted within a certain time frame

32. Bonus #2:

33. The Six-Week Action Plan – Let’s put all this in play!

34. Week 1: Read through the “Learn About Site Features” in the Learning Center, mess around!

35. Week 2: Read through the Profile sections, identify the info you need, then gather all of it together

36. Week 3: Read the profiles of several people you admire and see what they have put in their “Summary” statements

37. Week 4: Completely fill out your profile, and add your LinkedIn profile URL to your e-mail signature block

38. Week 5: Research groups that may be of interest, join several, and start monitoring their discussions

39. Week 6: Send out 10 invitations to link and 5 requests for recommendations

40. Going forward – levels of engagement • Profile completed • Groups joined, comments contributed • Weekly activity “updates” posted • Job monitoring info established • Optional: start your own group

41. LinkedIn etiquette (yep, politeness still counts!) • Value people’s time – keep your messages brief and on-point • Be specific about what help you are asking for, and let people know you appreciate their assistance in your request • Build reciprocal relationships – offer to help them, or someone on their behalf • Send thank-you notes, and let people know outcomes

42. LinkedIn etiquette (con’t.) • Customize every connection request (who you are, why you reached out and want to connect, an offer to be of assistance, and a thank you for considering your request) – then drop it if your request is ignored • Don’t over-promote yourself or your business; look for ways to promote others • Keep in mind that what you’re building is very visible professional equity

43. And in case you’re wondering if LinkedIn is really worth the effort, consider this: • It’s a passive, low-maintenance professional presence – greatest benefit for the least investment of time • It’s adaptable to the level of engagement you want or time you have • Someone else does all the IT support • It’s free!

44. Recommended Resources • How to Find a Job on LinkedIn, Facebook, Twitter, MySpace and Other Social Networks, by Brad and Debra Schepp • I’m on LinkedIn: Now What, by Jason Alba • LinkedIn for Dummies, by Joel Elad

45. Questions?

46. Thank you for participating! Kim Dority Dority & Associates LinkedIn: www.linkedin/in/kimdority