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GreenClean

GreenClean. Section 2, Team 4. Megan Adcock Megan Anise Evan Duso Kari Fujiwara Michael Morsch. What are we? . 100% recycled tealeaf napkins Corporation inspired by Ito En Creating value out of waste Proudly serving businesses . Organizational Chart . Salaries & Benefits.

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GreenClean

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  1. GreenClean Section 2, Team 4 Megan Adcock Megan Anise Evan Duso Kari Fujiwara Michael Morsch

  2. What are we? • 100% recycled tealeaf napkins • Corporation inspired by Ito En • Creating value out of waste • Proudly serving businesses

  3. Organizational Chart

  4. Salaries & Benefits • Health benefits • Vacation • IRA plans • Sales commission Total Salaries, payroll deductions and employee benefits: $1,275,192

  5. Why choose to work at GreenClean? • Competitive salaries • Three day weekends • Stock options • Employee of the month • OSHA Safe work environment

  6. Market Breakdown Total National Market (5,950,557 businesses) Large Businesses (981) Small Businesses (5,821,277) Medium Businesses (128,299) GreenClean’s Market Segments We will focus on the Western Region of the U.S. Medium and Large Businesses in the Western Region (44,310) Educational Services in the Western Region (3,920) GreenClean’s Target Markets Catering Companies in Western Region (9,702)

  7. Competitive Advantage • High quality • Innovative product & process • Flexible

  8. Perceptual Map Positioning: High Quality Low Environmental Impact Low price Low cost

  9. Industry size, trends and external factors • Size: 300 million units totalper year • Trends: Going green, promoting American jobs • External factors: • ‘Green’ competitors arising • New technology being introduced • Economic recession • Legal and regulatory requirements

  10. Product strategy • Core product • Actual product • Augmented product

  11. Napkin Market • Mature stage of life cycle • Oligopoly • GreenClean introductory and growth stages • Brand equity through slogan and quality

  12. Price Strategy • Low price • Based on resources • Competitor-based pricing • Promotions, trials, and changing of brand usage

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