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Innovation and Value Creation: Building Bridges for Sustainable Growth

Welcome to Handelshøgskolen i Bodø! Our faculties focus on innovation, value creation, and blue growth. We promote education, research, and dissemination to build bridges between academia and society, fostering innovation and sustainable growth.

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Innovation and Value Creation: Building Bridges for Sustainable Growth

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  1. Welcome

  2. FacultyofBioscience and Aquaculture • Facultyof Professional Studies • Facultyof Social Sciences • Bodø GraduateSchoolof Business THE FACULTIES

  3. Innovation and entrepreneurship Focus areas Valuecreation Bluegrowth Welfare

  4. A COMMON UNDRSTANDING OG OUR MISSION EDUCATION DISSIMINATION RESEARCH

  5. OUR ACTUAL MISSION Velkommen til Handelshøgskolen i Bodø Velkommen til Handelshøgskolen i Bodø EDUCATION ”DISSIMINATION” RESEARCH ”MANAGEMENT” INNOVATION AND VALUE CREATION

  6. INNOVATION AND VALUE CREATION UNDERLYING ASSUMPTION INNOVATION VALUE CREATION INVENTION

  7. A NORMAL UNDERSTANDING OF INNOVATION New Products New Organizational forms Brought to a market New Services New Processes

  8. A NORMAL UNDERSTANDING OF INNOVATION THE AIM? New Products New Organizational forms Brought to a market New Services New Processes

  9. A NORMAL UNDERSTANDING OF INNOVATION THE AIM FOR UNIVERSITIES? New Products TTO’S ETC Material invention Research

  10. THE PROBLEM THE WRONG ASSUMPTIONS – THE RIGHT ONES ARE: • Innovationsare more thanproducts • It is also more than services, processes and organizational forms • Innovationprocessesare not linear butsystemic • None- technologicaluniversitiescan play a significantrole in • promotinginnovation and valuecreation

  11. INNOVATION UNDERSTANDING AT UiN PhenomenonCategories Types Politicalinnovations Institutional innovations Cultural innovations Socialeinnovations Innovation Organizationalinnovations Economical innovations Material innovations Service innovations Market innovations

  12. INNOVATION UNDERSTANDING AT UiN THE INNOVATION POTENTIAL Market innovations Political innovations Service innovations Cultural innovations Material innovations Social innovations Organizational innovations

  13. HOW DO UiN PROMOTE INNOVATION AND VALUE CREATION? FIRST OF ALL BY BUILDING BRIDGES

  14. HOW DO UiN PROMOTE INNOVATION AND VALUE CREATION? FIRST OF ALL BY BUILDING BRIDGES – BUT NOT ONE-WAY BRIDGES

  15. HOW DO UiN PROMOTE INNOVATION AND VALUE CREATION? FIRST OF ALL BY BUILDING BRIDGES – WITH MULTIPLE LANES

  16. INNOVATING OUR UNDERSTANDING OF OUR MISSION Velkommen til Handelshøgskolen i Bodø Velkommen til Handelshøgskolen i Bodø EDUCATION FROM DISSIMINATION TO ”OUREACH” RESEARCH ”MANAGEMENT” INNOVATION AND VALUE CREATION

  17. HOW DO UiN PROMOTE INNOVATION AND VALUE CREATION? BY BUILDING BRIDGES OUTREACH THE UNIVERSITY SOCIETY EDUCATION (Talent development) RESEARCH (Knowledgedevelopment) EXPERIENCE MONEY

  18. HOW DO UiN PROMOTE INNOVATION AND VALUE CREATION? BY BUILDING BRIDGES, ISLANDS AND ECO SYSTEMS OUTREACH THE UNIVERSITY SOCIETY ISLANDS AND ECOSYSTEMS

  19. AN ECO SYSTEM FOR INNOVATION AND VALUE CREATION Ideas Money Knowledge INNOVATION AND VALUE CREATION Talent Infrastructure Experience

  20. AN ECO SYSTEM FOR INNOVATION AT UiN (work in progress) TTO (ITO) Incubator/ Accel-erator Capital (Fund) Idea development Commerci- alisation EKSTERNE IDEER Research Private and public businesses Entrepre neurship MSC Start employee (Mobilize) Knowledge develop. (Employee) Start stud (Mobilize) Talent develop. (Students) Start-up courses Innovation centres UiN SPARK UiN SPARK

  21. OUR MAIN CONTRIBUTION TO INNOVATION VALUE CREATION • Talent development • Knowledgedevelopment • Ideadevelopment

  22. OUR RESEARCH APPROACH RESEARCH (Knowledge development) Useful? INNOVATION AND VALUE CREATION

  23. OUR RESEARCH APPROACH Alternativ 1: Wedefinewhattheimportantresearchquestionsare? Vi sier hva som er viktige problemstillinger 2. Næringslivet sier hva som er viktige problemstillinger 3. Samspill om viktige problemstillinger UNDERVISNING It si not thecustomersjob to know whattheywant Nyttig? FORSKNING FORMIDLING INNOVASJON OG VERDISKAPING

  24. OUR RESEARCH APPROACH Alternativ 2: The business communitydefinetheimportantresearchquestions Vi sier hva som er viktige problemstillinger 2. Næringslivet sier hva som er viktige problemstillinger 3. Samspill om viktige problemstillinger If I hadaskedpeoplewhatthey wanted, theywould have said faster horses UNDERVISNING Det er ikke kundens jobb å vite hva de vil ha Om jeg hadde spurt kundene mine hva de ville ha, hadde de ønsket seg en raskere hest Nyttig? FORSKNING FORMIDLING Om jeg hadde spurt kundene mine hva de ville ha, hadde de ønsket seg en raskere hest INNOVASJON OG VERDISKAPING

  25. OUR RESEARCH APPROACH Alternativ 3: Co-createimportantresearchquestions Vi sier hva som er viktige problemstillinger 2. Næringslivet sier hva som er viktige problemstillinger 3. Samspill om viktige problemstillinger UNDERVISNING Nyttig? FORSKNING FORMIDLING INNOVASJON OG VERDISKAPING

  26. OUR RESEARCH APPROACH Co-creation The internationalresearch and knowledge front + Real industry challenges RESEARCH (Knowledge development) INNOVATION AND VALUE CREATION

  27. DEVELOPING OUR OWN TALENTS Educating a newgenerationofresearchers who understand bothbusinesses and researchchallenges

  28. OUR RESEARCH APPROACH BLUE GROWTH – THE MARITIME FOCUS • Co-creation • ARENA program • Ocean campus • R&D plan for the maritime • industry • Closerelations to theindustry • Research projects from the • researchcouncilof Norway RESEARCH (Knowledge development) INNOVATION AND VALUE CREATION

  29. OUR RESEARCH APPROACH EXPERIENCE BASED TOURISM • Co-creation • ARENA program • VRI program • Regional research fund • Northerninsight • (Opplevelser i Nord) • SFI (Center ofresearchbased • innovation) RESEARCH (Knowledge development) INNOVATION AND VALUE CREATION

  30. OUR CONTRIBUTION TO INNOVATION AND VALUE CREATION • Talent development • Knowledgedevelopment • Ideadevelopment • Co-Creationwithindustry • Eco-systems and island • Infrastucture • Experience • Raisingmoney

  31. OUR CONTRIBUTION TO INNOVATION AND VALUE CREATION Idea development Knowledge development Money CO-CREATION FOR INNOVATION AND VALUE CREATION Infrastructure Talent development Experience

  32. OUR CONTRIBUTION TO INNOVATION AND VALUE CREATION Under developed - with a huge potential Idea development Knowledge development Money CO-CREATION FOR INNOVATION AND VALUE CREATION Infrastructure Talent development Experience

  33. OUR CONTRIBUTION TO INNOVATION AND VALUE CREATION Under developed - with a huge potential Idea development Knowledge development Money CO-CREATION FOR INNOVATION AND VALUE CREATION Infrastructure Talent development Experience

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