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I want my IPTV?. By Yayati Khandeshi. What is IPTV?. IPTV does not mean that a person will log on to a webpage to watch their favorite TV shows over “IP” stands for Internet protocol -method that will be used to send information over a secure network
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I want my IPTV? By Yayati Khandeshi
What is IPTV? • IPTV does not mean that a person will log on to a webpage to watch their favorite TV shows over • “IP” stands for Internet protocol -method that will be used to send information over a secure network - the terminals can be computers or TV sets • Extra bandwidth will allow consumer to do several things at the same time -email access, TV based caller id, etc.
How to receive IPTV • Service providers will create a fiber networks • Then place a box, called “residential gateway” • This will connect the computers, telephones and TVs with high speeds
Cost of IPTV • Consumer -$250-300 for installation, plus the cost of set top box • Providers - cost of developing the fiber optic network - SBC planning to spend $6 Billion over next three years
Advantages vs. Disadvantages • Consumer - interactive TV experience - problems when trying to surf channels (single stream) • Service provider - utilize expensive bandwidth -government regulations • Advertisers -more personalized ads -fast forward capabilities
Current State of the Market • United States -one of the last adopters - FCC regulations prohibit -reach 1.17 million in 2005 • Global Market -Asia leading and fastest growing -Europe follows, with France leading the market
Future of IPTV • Deepa Iyer states “ Every country is currently standing at a different position in the IPTV race.” • Provide customers with - high quality user experience - customization
Conclusion • IPTV unique experience • But the perceived value not as high • Will take a lot before customers will switch from cable to IPTV