ANM 104 DESIGN THEORY & PRACTICE

1. ANM 104 DESIGN THEORY & PRACTICE • Design Theory Review Quiz • What’s New on the Class Blog • Emotional Properties of Color Review • Pop Art Research Review • Pop Art Development (in-class) • Pop Art Final Assignment • Intro to Adobe Illustrator and Additive Color • Digital Color Assignment

2. ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEWThe Emotional Attributes Of Color The Color Wheel can be divided up into a Warm Color Palette and a Cool Color Palette. 1. A Warm Color Palette consists of: • Reds • Yellows • Oranges 2. A Cool Color Palette consists of: • Blues • Greens • Violets

3. ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEWThe Emotional Attributes Of Color The Reds, Yellows and Oranges of the Warm Color Palette can visually convey: • Energy • Anger • Excitement • Aggression • Passion • Love • Physical Warmth

4. ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEWThe Emotional Attributes Of Color The Blues, Greens and Violets of the Cool Color Palette can visually convey: • Peacefulness • Calmness • Serenity • Solitude • Mourning • Grief • Physical Coolness

6. ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEWColorMixing Assignment

8. ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEW Defining Pop Art 1. Pop Art was one of the United States' major artistic movements of the 20th century. 2. It was a time of enormous economic growth for the U.S. and America was fast becoming a voracious consumer-orientated society. 3. It was the beginning of the age of commercial manipulation, celebrities, uniformity in commercial franchises and instant success. 

9. ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEWPop Art Assignment Create an original Pop Art Composition that successfully integrates: 1. A traditional Pop Art color scheme. 2. Pop Art themes and motifs. 3. Simulated Pop Art methods and techniques. 4. 21st Century comparable subject matter. 5. Pop Artcomposition design styles.

11. ANM 104 DESIGN THEORY & PRACTICELESSON 6Pop Art Assignment: Development TODAY: • We will discuss what you found out regarding the Pop Art Research Questions. • We discuss the Color Palettes, Elements, Subject Matter, Methods and Techniques utilized by the Pop Artists. • Start the development work of the Pop Art Assignment.

12. ANM 104 DESIGN THEORY & PRACTICELESSON 6Pop Art Development • utilize a traditional Pop Art palette of bright, intense colors? • demonstrate themes and motifs used in Pop Art? • simulate the methods and techniques used in Pop Art? • demonstrate the use of 21st Century comparable subject matter? • demonstrate the composition styles used in Pop Art?

13. ANM 104 DESIGN THEORY & PRACTICELESSON 6Pop Art Development • relevant Pop Art reference imagery collected • various sketches of possible Pop Art elements complete • three Pop Art compositional studies complete • one Pop Art composition reproduced on the construction grid

14. ANM 104 DESIGN THEORY & PRACTICELESSON 6Pop Art Final Assignment Description: Reproduce your Pop Art Composition on Bristol Board and finish by adding color. Supplies Needed: • Pencil & Eraser • Ruler • Bristol Board • Acrylic Paint in Primary Colors • Black & While Acrylic Paint (provided) • Paint Masking Tape (provided) • Black Sharpie Marker • Paint Brush

15. ANM 104 DESIGN THEORY & PRACTICELESSON 6Pop Art Final The Reproduction Process: Complete any revisions needed to your Pop Art composition on the construction grid. Transfer your completed Pop Art Composition onto a clean piece of Bristol Board. Paint in your black areas first. Mix your other colors and paint them in after the black paint has dried. Finish off the details with a combination of black sharpie and your paint. The final piece should be well crafted and clean of all pencil marks.

17. ANM 104 DESIGN THEORY & PRACTICELESSON 6 Intro to Adobe Illustrator Additive Color Digital Color Assignment

18. ANM 104 DESIGN THEORY & PRACTICELESSON 6Additive Color Assignment: Portfolio Piece • Using Adobe Illustrator, mix Additive color to produce an Additive Color Wheel. • The outer ring of the color wheel will be 100 % of the Additive Color. • The middle ring of the color wheel will be 75% of the Additive Color. • The inside ring of the color wheel will be 45% of the Additive color.

19. ANM 104 DESIGN THEORY & PRACTICELESSON 6Additive Color Assignment: Portfolio Piece • Using Adobe Illustrator, mix 3 Shades of an Additive color using the HSBColor Palette. • Using Adobe Illustrator, mix 5 Tints of the same Additive color using the Spot Color % Method.

20. ANM 104 DESIGN THEORY & PRACTICELESSON 6Additive Color AssignmentWhat You Will Need To Know • 1. Some basic functions of Adobe Illustrator and what Additive Color is. • How to identify and use the Selection Tool and the Direct Selection Tool. • How to identify the Color Swatch Palette, the RGB Color Palette and the HSB Color Palette and how to fill a selected object with color. • How to mix additive colors using the RGB Color Palette. • 4. How to create tints of additive colors using the Spot Color % Method. • 5. How to create shades of additive colors using the HSB Color Palette. • 6. How to change an RGB process color to a Spot Color. • 7. How to name a color and save a color. • 8. How to save and print an Adobe Illustrator file.

22. ANM 104 DESIGN THEORY & PRACTICELESSON 6Naming Your Digital Files

23. ANM 104 DESIGN THEORY & PRACTICELESSON 6Naming Your Digital Files

24. ANM 104 DESIGN THEORY & PRACTICELESSON 6Naming Your Digital Files

25. ANM 104 DESIGN THEORY & PRACTICELESSON 6Naming Your Digital Files