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Know about the top eCommerce website features that must be present to increase productivity of the site. These features also makes the website SEO friendly, thus boost the brand presence as well as sales. Read more at: https://dev.to/maryajames/integrate-best-ecommerce-website-features-to-boost-sales-in-2020-2021-4l1a
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Integrate Best ECommerce Website Features To Boost Sales In2020-2021 Ecommerce is the most profit-generating business stream, which is luring almost every entrepreneur and business owner. E-retail sales contribute to 14.1% of total worldwide retailsales. Per Statista research, this accumulation is expected to grow by 22% in 2023. Not just this, but it is also predicted that 95% of shopping will take place online by 2040. Source:letstalkaboutmoney.com What do you think? What can be the reason behind such a great influx in eCommerce sales? Why Are Ecommerce Solutions Booming In2020? Well! There are several aspects which are triggering people to make an online purchase. Though the most coveted is features of eCommerce websites. Ecommerce website features are providing users the convenience and ease of shopping and amusement that is being cherished and admired by people all across theworld.
Here are some reasons that depict why eCommerce businesses arebooming: • Tailored shopping experience that automatespurchasing. • Access To a wide range ofproducts • Product wishlist to buy the productlater • Online payment mode with offers, deals, anddiscounts • Convenient and user-friendlyexperience • All of this takes place due to the eCommerce website features. Developers are using dissimilar technologies to infuse incredible features into eCommerce websites. Source:internetx.com If you are pondering over creating an eCommerce application, you must be wondering what features can boost your customers' experience. While thinking about eCommerce website development, you must be wondering what features should be infused into eCommerce websolutions. Don't fret over eCommerce features! Let's take a glimpse at some features your eCommerce website must-have. Or you may consult a professional eCommerce software development company for the detailedfeatures.
Features Your Ecommerce Website Must Have In2020 • Features are USPs of eCommerce web solutions that always boost customer experience. Thus, if you are engaged in creating an eCommerce website development, here are some features of eCommerce your platform musthave. • Content managementcapabilities • Promotion and discount codefeature • Reporting features • Email marketingintegration • Feature for dynamic Search engineoptimization • Multiple paymentoptions • Manage blog or articlessection • Wish List & ShoppingCart • No Contact DeliveryOption • Voice Search and Image SearchOption • The enumerated list of features is a rough presentation of the eCommerce website features' category. Let's take an in-depth look into the features of eCommerce applications. • Content ManagementCapabilities: • Content management is the most significant tool of an eCommerce website that enables you to manage every single content available over your website. From adding new products to enabling searching and sorting, the content management feature allows you to hundreds of things that enable you to showcase products. • Here are some ways content management capabilities can enable seamless eCommerce websitemanagement: • Create new content pages, and managethem • Product image upload and cropimage • Adding new products and fields, including product details, list price, weight stock, additional details, order amount, fee, andmore.
Infuse and manage product images and set the availability ofproducts. • Managing products in groups and embed videos and images related to the product. • These aspects can be managed through content management features on the eCommerce website. If you are aware of what eCommerce website development services entails, you must know that content management is critical. • 2. Promotion And Discount CodeFeature • Discounts and promotions are major features that are significant eCommerce website features that enable users to relish the most amusing aspect of online shopping. Thus, this feature is on the second top on our must have eCommerce website featurelist. • The infrastructure of this feature is complex, and it is dedicated to count discounts on every product discretely depending on buyers' behavior. While some users cherished discount codes on shopping, some buyers love to shop at a pre-discountedprice. Source:internetx.com Thus, infusing a robust promotion and discount mechanism is critical. Here are some aspects of these features that may help you understand the sole infrastructure.
Generate and manage discountcodes • Infuse discount codes to products, brand, and othercategories • Shipping and deliverydiscounts • Available codes both "active" and"inactive" • Automatic applying discountcode • Discounts on productcart • Setting limits ondiscounts • To handle each of these aspects, you need a strong system that can help you do everythingright. • ReportingFeatures • Reporting is critical when it comes to handling everyday sales and thousands of sales every day. It is critical to handle everyday salesaffairs. • Reporting features enable the business to keep track of inventory, the number of products sold, and available products. Here are some aspects related to the reporting feature in eCommerceapplication: • Adding an Interactive administrative dashboard that depicts everyday sales data in the form of charts andstatistics • The tool must enable admin to change dashboard statistics depending on several pointers to reflect specific dateranges • The dashboard must show a sales report, order volume, newly arrived customers, top-selling product & brands, per day average sales, mostly used discount code,etc. • The reporting tool must generate a report that should offer a complete insight into the total product in stock, sold product, total product categories, revenue, everyday customer count,etc. • The reports can be multiple or generated over onedashboard.
Source:savvycube.com Monitoring everyday sales, products, and customers enable you to gain valuable insights that boost product sales by tweaking marketing and promotion campaigns. Such as more discounts on popular products can increase your sales tremendously or help to boost sales of products that people want to buy and skip due to the highercost. Reporting is a million-dollar feature of eCommerce websites that can help you in many ways.
Automated Email MarketingFeature • Do you think eCommerce websites don't have an email marketing feature? It is your misconception. • Email marketing is a significant facility in eCommerce websites that enables businesses to engage with customers and potential shoppers by personalizing their shoppingexperience. • Using email marketing optimization in your eCommerce website, you can send emails to your customers about deals and discounts available over the products and brands. Altogether, email optimization is critical to send alerts about theirorder. • Haven't you received emails from Amazon about the date of your product delivery or coder confirmation? Thus, email optimization is a customer-centric feature that your website musthave. • Here are some pointers that show up the significance of email optimization in the eCommercewebsite: • Send order status alerts tocustomers • Notify customers about available discounts andsales. • Send an alert to customers if he/she left items in the shoppingcart. • Send thank you emails for product reviews and commentsubmissions. • Enable users to reset their password and manage accountinformation. • I am assertive that now you would have understood why email marketing optimization is a critical eCommerce website feature. Thus, don’t skip subscribing email integration while adopting eCommerce website development services. • 5. Feature For Search EngineOptimization • Search engine optimization enables your products to rank in customer searches. Thus, a feature for search engine optimization is essential. However, there are search engine plugins that infuse SEO capabilities into eCommerce websites; altogether the platforms you are using for eCommerce website development also enable some SEO capabilities to thewebsite.
Source:cloudways.com • Here are some significant aspects of SEO featureintegration: • Creating a dynamic title that includes productname • Configuring dynamic Meta tag and description for products, categories, and sub-categories. • Optimize meta for brand page and productpage • Specific meta and titledata • Configuring home page and MetaTags • Setting up URL information, specific content pages, brand, category,etc. • All of these aspects help pages appear in customer searches and invite potential customers over thewebsite. • 6. Multiple PaymentOptions • The payment system in eCommerce websites infuses great convenience, as it enables customers to choose their paymentmode. • Thus, eCommerce websites are being infused with a number of payment options such as Credit card, Debit Card, PayPal, and other online payment wallets, which enable customers to pay atease. • Payment feature integration also includes a feature for cash on delivery that also boosts trust in newcustomers.
Moreover, you need to ensure that transactions on your eCommerce website are safe and abide by robust securitymeasures. Manage Blogs & Article OnWebsite Content is the king in online marketing practice that pushes up your website ranking on Google. Thus, many new eCommerce websites infuse blogs and articles to educate customers about shopping tricks andtactics. However, it is now one of the mandatory features of eCommerce websites, but it helps website rank in searches. Thus, it can turn out trafficand sales-boosting traffic. Blogs can gather relevant traffic on your website and boost your website conversion. Shopping Cart & WishList Shopping cart is one of essential features of eCommerce websites, as it allows customers to see, add, and delete products in the shopping cart. Customers like to check the total billed amount and modify the shopping cart as per theirconvenience. Source:pineapple.my
Moreover, discount codes also amuse customers while making orders. It is evident from research that many customers abandon shopping carts due to dissimilar reasons such as price, no available discount. Another significant feature in the wish list that helps customers to see products that he/she liked in the past but didn'tpurchase. Wish list shows all products that customer likes and discounts available over them. Moreover, this is the most loved feature of eCommerce websites that customers tend to use every time they visit thewebsite. So, your website must have a shopping cart and wish list to meet the expectation ofcustomers. Option For No ContactDelivery After the arrival of COVID 19, people have become very cautious and prevented any unwanted contact. Thus, the option for no contact delivery is being used greatly by shoppers, and they appreciate thisfacility. Having this feature on your eCommerce website, you can create trust among your customers by setting their safety as your primarypriority. Social MediaIntegration Brands know the value of creating a relationship with customers. Thus, they strive to establish a connection with their customers over social media, especially after the coronavirus pandemicarrival. Actually, the social connection feature of eCommerce websites enables you to establish a bong with the audience easily. Thus you must link your social media profiles to yourwebsite. Engage customers over social media and direct them to your website by ensuring constant flow through "buy now" and "get this" on your product promotion posts.
11. Voice Search & ImageSearch Another feature that has grown very popular in 2020 is AI-enabled voice search and image search. Since the number of voice assistance devices have increased, the trend is also capturingeCommerce. Source:iamwire.com Now people are making more voice-enabled voice searches. Altogether, uploading an image to find similar products over an eCommerce platform are also impacting userexperience. " With voice and image search, a new era for onlineshopping hasbegun" Thus, you must think about infusing AI, AR, and VR technology on your eCommerce website. BottomLines The enumerated features are greatly effective and can improve your sales by enabling you access to both national and globalmarketplace.
You must understand that eCommerce platform is a gateway to a revenue-generating marketplace that can provide wings to your retail business. Thus, you must focus on creating an impressive customer experience on yourwebsite. To achieve this, eCommerce website features are a powerhouse that improve your platforms' potential to serve users' needs. Moreover, an ECommerce website development company can help you create a seamless digital experience for yourcustomers. Original Source: https://dev.to/maryajames/integrate-best-ecommerce-website-features-to-boost-sales-in-2020-2021- 4l1a