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Statistics – all meetings Case Finland

Statistics – all meetings Case Finland. ICCA D-category Meeting Montevideo, November 6, 2005 Tuula Lindberg Finland Convention Bureau. Finland Convention Bureau The Meetings Industry Survey 2004 Future. Finland Convention Bureau (FCB). Founded 1974 National CVB with 90 members

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Statistics – all meetings Case Finland

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  1. Statistics – all meetingsCase Finland ICCA D-category Meeting Montevideo, November 6, 2005 Tuula Lindberg Finland Convention Bureau

  2. Finland Convention Bureau The Meetings Industry Survey 2004 Future

  3. Finland Convention Bureau (FCB) • Founded 1974 • National CVB with 90 members • 7 staff members • Budget € 1.2 million • International memberships: EFCT, ICCA, MPI, UIA

  4. The Meetings Industry Survey 2004

  5. Target To measure • Domestic meetings • International meetings • International Association Meetings (IAM)

  6. Target • Number of meetings and participants • Average size, duration, location and seasons • Economic impact • Employment impact • Profile of Intl Association Meetings and participants • Feedback of organisers and delegates

  7. Methodology Number, average size, duration and location • Internet questionnaire to 800 commercial venues • Internet questionnaire to universities and members

  8. Methodology Criteria • International meeting: at least 10 participants of whom at least 40% from abroad • Domestic meeting: at least 10 participants of whom over 60% Finnish • IAM: at least 10 participants of whom at least 40% from abroad and from at least 3 countries • Meetings lasting from 1 to 24 hours are counted as one day meetings

  9. Methodology Economic and employment impact • Meeting sales figures of 800 venues • Sales figures of PCOs and DMCs and event organisers • Organiser expenditure (IAM) • Delegate expenditure and travelling costs (IAM)

  10. Results Profile and feedback of IAM and delegates • Organiser survey of all organisers • Delegate survey of 16 IAMs (2,000 delegates)

  11. Results Number of meetings and participants • 4.5 million pax in 105,800 meetings • 305,700 pax in intl meetings = 7% • 54 200 pax in IAM = 1%

  12. Results Average size and duration • 42 persons, 1.3 days (domestic) • 47 persons, 1.5 days (all intl) • 171 persons, 3.2 days (IAM)

  13. Results Location and seasons • Ranking by regions and cities • Ranking by months: Peak season March (all meetings), June (IAM)

  14. Results Economic and employment impact, all meetings • € 260 million (all meetings) • € 76,3 million (IAM) • Employment impact 5,598 person years

  15. Results Economic and employment impact IAM • € 1 410 by delegate stay • € 188 delegate expenditure per day • € 195 foreign delegate expenditure per day • average stay 7.1 days

  16. Results Delegate expenditure per day €/day % Accommodation 73 31 Congress fee 42 25 Restaurants/cafés 17 10 Shopping 13 8 Tours outside Finland 11 7 Tours in Finland 9 5 Social programme not incl. in fee 5 3 Local transportation 4 2 Business promotion 4 2 Miscellaneous 10 6 Total 188 100

  17. Results Profile of IAM • Technology and IT, medicine • 90% English speaking • 45% with exhibition • 11% with insurance

  18. Results Profile of IAM delegates • 31–50 years old male from Europe • 3% with accompanying person • Registration 1–3 months before

  19. Results Profile of IAM delegates • 70% first time in Finland • 45% flies by Finnair, 18% by SAS/Blue1 • 20% to pre or post tours

  20. Results Feedback by IAM organisers • Meeting services 4.5 (scale 1–5) • 97% ready to do it again

  21. Results • Meeting services goodto excellent • Price level average to high • Safety and liability excellent

  22. Future • Annual statistics of all meetings • Annual statistics of IAMs • Annual statistics and surveys of corporate events (new) • Annual organiser surveys • Economic and employment impact every 3 years • Profile feedback every 3 years

  23. Statistics and research • To set targets and measure results • To promote and lobby • To control quality (feedback) • To guarantee fund raising and support

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