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KidzKare ™

KidzKare ™. Targeted Recruitment of New Blood Donors Through Elementary and Middle School Students. Our Programs. Blood Services: Serving 30 + hospitals in NJ & NY 4 Donor Centers Collections 2008: 44,244–Red Cells 8,581–Platelets Programs: The HLA Registry

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KidzKare ™

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  1. KidzKare™ Targeted Recruitment of New Blood Donors Through Elementary and Middle School Students

  2. Our Programs • Blood Services: Serving 30 + hospitals in NJ & NY 4 Donor Centers Collections 2008: 44,244–Red Cells 8,581–Platelets • Programs: The HLA Registry Stem Cell Division: New Jersey Cord Blood Bank and Elie Katz Umbilical Cord Blood Program

  3. Our Challenges • Aging donor base • Under-representation in donors age 35-44 and 45-54* • Increase % of first time donors * Marketing survey by America’s Blood Centers1 concluded: • Most desirable demographic blood donor groups 35-44 year olds and 45-54 year olds • 1ABC Marketing Campaign Survey Results December 2005-January 2006 #17

  4. KidzKare Program • Elementary/middle school sponsored blood drive • Educational presentations: students, faculty and school administrators • Blood drive supervision: teacher, school nurse, librarian • Student participation: individual or class project • Recruitment • Presentation of books

  5. KidzKare Strategy • Letter and Email Campaign: • Board of Education • Superintendent • Principal • School Librarian • PTA/PTO • Attend Teachers Conferences/Health Fairs • Presentations: Rotary/Chamber/health & science class • Press Releases, photos – pitch to radio/cable station/print media • Website/dedicated page highlighting school participation, links

  6. Recruitment/Educational Materials • Sign up sheet • Poster/flyer • Facts about blood donation • Poster contest • Recognition

  7. May 2009 - Interactive Game Board

  8. Hawes Elementary School Registered Donors 20 First Time Donors 14 Tappan Zee Elementary School Registered Donors 22 First Time Donors 20

  9. KidzKare Benefits • Increases % of first time donors • Raises awareness • Educates future blood donors • Provides children with sense of accomplishment • Offers community service opportunities for students and parents • Allows parents to serve as role models • Contributes valuable books to school libraries or educational programs

  10. First Time KidzKare Drives % New Donors

  11. KidzKare New Donor Comparison 45% 32% 32% 55% 22% 45%

  12. Challenges Solutions • Board of Education • Cost of High Quality Books • Summer Agenda • Support from book publishers/local bookstores • Fundraisers

  13. KidzKare Program Bowl-a-Thon 2009 Fundraiser

  14. Scooter’s Story

  15. Patricia Cascino Recruitment Manager patriciac@cbsblood.org www.communitybloodservices.org (201) 705-1604

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