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The Influence of Social Psychology on Modern Marketing Techniques

Modern marketing have been using certain psychological techniques to grasp our mind, making us hooked to their services. This PPT talks about how modern marketing uses psychology to avail their services and increase brand loyalty.

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The Influence of Social Psychology on Modern Marketing Techniques

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  1. The Influence of Social Psychology on Modern Marketing Techniques www.academicassignments.co.uk

  2. SOCIAL PSYCHOLOGY AND MARKETING

  3. Social psychology employs scientific approaches to better understand how the existence of other humans influences people's opinions, emotions, and behaviour. Social psychology concepts can have an impact on your whole set of beliefs. WHAT IS SOCIAL PSYCHOLOGY?

  4. WHAT IS MARKETING? The purpose of marketing is to constantly research and evaluate your clientele, and marketing seeks to promote an offering, detect its target consumers, and generate their interest in the product or service accessible.

  5. PRINCIPLES OF SOCIAL PSYCHOLOGY Priming A cognitive bias that makes the decision process faster. This method is used in marketing to make the audience recall essential information about a service. Decoy effect This technique of social psychology is used to highlight the service you want people to notice.

  6. IMPORTANCE OF UNDERSTANDING THE USE OF SOCIAL PSYCHOLOGY IN MODERN MARKETING. Social psychology plays a part in technology intake, and it has a major effect on the goods that people buy. Businesses have begun to analyze how consumers act as a result of findings and interpretations. Organizing objectives and human psychology can provide marketing opportunities.

  7. SOCIAL INFLUENCE

  8. WHAT IS SOCIAL INFLUENCE? The manipulation of individual views and behavior is affected by social influence. When a person has a minority influence over a larger group, he or she can convince the members to work together.

  9. TYPES OF SOCIAL INFLUENCE Conformity Compliance Obedience Individual ideas and behaviours change they are drawn to to conformity purchasing mindset. Individuals who connect themselves views and standards of others influence a large number of choices and spending choices. This is a type of social impact is applied by an authority figure. with the product 6

  10. Minimalist Template SOCIAL INFLUENCE ON MARKETING Influence in society, when we combine it with marketing, the amount of content posted online by social influencers determines the success of brand affinity. Customers feel secure when they based their purchase decisions on the views and reviews of influencers since they trust them. 5

  11. SOCIAL IDENTITY THEORY

  12. WHAT IS SOCIAL IDENTITY THEORY? Individuals' social identities are strongest when they regard membership in a specific group as central to their self-image and have profound connections to the group. For instance, Nike came up with a fitness app, for fitness freak people and encouraged the same.

  13. Advertisements market lifestyle from a marketing standpoint. Marketing materials tend to be aimed at people from a specific group, such as a specific gender or nationality. Commercials and marketing campaigns shape those habits. When a customer's self-concept aligns with the image of the business, an intense connection develops between the customer and the product or service HOW MARKETERS USE SOCIAL IDENTITY THEORY TO CREATE BRAND THEORY?

  14. ATTITUDES AND PERSUASION

  15. WHAT IS ATTITUDE AND PERSUASION? External forces impact our attitude, influence attitudes. The source, communication, and consumers are all aspects of advertising that influence our behavior. The central route to persuasion uses data and facts to persuade prospective clients. A typical marketing campaign for an new iPhone model that is delivers a carefully planned message that weaves tales and images to create a sense of emotion.

  16. HOW MARKETERS USE ATTITUDE AND PERSUATION TO INFLUENCE CONSUMERS? 01 Marketing a service as exclusive. Adopting a conversational approach in which your customers can provide feedback can help you change their attitudes. 02 A product’s physical attractiveness can influence consumer attitude and purchase decisions. 04 People respond to a business demonstrates expertise and credibility. 03

  17. COGNITIVE DISSONANCE THEORY

  18. A service that allows are unification of viewpoints enhances the customer's self-image, this is known as cognitive dissonance theory. For example A company is planning to launch a new 4-wheel-drive campaign that portrays the vehicle as the type of item that an explorer would own. WHAT IS COGNITIVE DISSONANCE THEORY?

  19. HOW MARKETERS USE COGNITIVE THEORY TO INFLUENCE CUSTOMERS? A campaign may solve potential buyer decision- making difficulties by strengthening a subconscious belief. Regardless studies, expert advice, and other techniques can all be used by a company in its marketing campaigns.

  20. SOCIAL COMPARISON THEORY

  21. WHAT IS SOCIAL COMPARISON THEORY? Based on how people compare with one another, the social comparison theory claims that people determine their own and social value. Evaluations with similar people result in more useful marketing.

  22. HOW MARKETERS USE SOCIAL COMPARISON THEORY TO INFLUENCE CONSUMERS? Consumers, it is hypothesized, contrast themselves to idealized advertising images. The consumer's comparison requirements may change as a result of being exposed to such images. According to the theory, participants who considered themselves to be superior to others preferred products that could help them regain self-confidence. Statements that stimulate target customers, for instance, boost the likelihood that they will seek out products that replenish self-esteem.

  23. REFERENCE GROUP

  24. WHAT IS REFERENCE GROUP? A reference group is anything individuals use as a basis of contrast to form their views. A marketing reference group is a collection of people that a business utilizes when addressing promotional concepts to gain an improved comprehension of the public's views.

  25. HOW MARKETERS USE REFERENCE GROUP TO INFLUENCE CONSUMERS? This is important for marketers who can use them to comprehend and foresee consumer behaviour. Market researchers can investigate reference groups to learn how dominant social beliefs and tastes influence consumer trends. These marketers use their knowledge of human behaviour and social influences to clarify buying habits and to suggest enterprise marketing approaches.

  26. CONCLUSION In conclusion, social psychology has had a significant influence on modern marketing techniques. We have become used to the repetitive nature of the commercial. social psychology has helped marketers understand how consumers form attitudes. The use of social psychology has given birth to two new concepts Digital Psychology Neuromarketing How they make decisions. and develop more effective marketing campaigns and strategies for future.

  27. SUMMARY OF KEY POINTS Marketers use the knowledge of social influence and human behaviour to clarify the purchase habits of consumers. This psychology is used to make consumers remind of services to maintain customer retention. Through different forms of influence, like using influencers businesses ensure the success of brand affinity in modern marketing. Modern marketing with the help of social psychology and technology develops campaigns that align with consumer behaviour to boost sales. Modern marketing adopts the Persuasion approach making services exclusive to increase curiosity Businesses run an in–depth interpretation of psychology that helps them smooth consumers buying decisions providing expert advice and so on. The use of social psychology in marketing has given birth to digital marketing, neuromarketing, and digital psychology to enhance human analysis for better marketing in future.

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