Best Geofencing Strategies in 2021

1. 2 + 2 + Best Geofencing Strategies in 2021 https://www.marketingtiki.com/

2. Geofencing is an excellent way to reach your local targeted audience effectively. Here are some effective geofencing strategies that work in 2021. Let’s explore the best geofencing strategies to reach potential customers effectively in 2021! https://www.marketingtiki.com/

3. 6 Best Geofencing Strategies https://www.marketingtiki.com/

4. Create a Relatable and Relevant Ad Copy You need to create an ad copy that resonates with your audience, catches their attention, and encourages them to engage with your brand. Make your ad as relevant to your target audience as possible so that it piques their interest. To create highly relevant ads, segment your audiences based on similarities, such as location, demographic, interests, buying habits, hobbies, browsing behavior, etc. Then, create engaging and creative ads that will compel your segmented audience to visit your business. 2. Choose Effective Locations for Your Geofences Focus on putting your geofences in the right place to reach your target audience, otherwise, you will end up missing qualified leads. Place your fences where you know they will have the most impact, i.e., where your target audience is most likely to go. For instance, if you’re a food and beverage brand, it might be a good idea to fence airports as frequent travelers are always on the lookout for good eateries while waiting for their flights. https://www.marketingtiki.com/

5. 3. Choose a Small Fence Size Keep your fences are small and highly targeted. It will drive the most effective results. But what is the ideal small fence size? Typically, the ideal fence size is a maximum four or five-minute walk or drive to your location, depending on whether people walk or drive to your business. Bigger geofences are less effective because if you have a geofence that accommodates a 20minute drive, people are less likely to visit your business. On the other hand, with a smaller geofence and a compelling offer, you are likely to receive more customers. 4. Create a Compelling CTA To create a compelling call-to-action or CTA, focus on what your audience will attain from following through and clearly mention that in your CTA. For instance, if you aim to provide them with a 2% discount, you can say, “Claim your 20% discount today!” Don’t use generic CTAs, such as “click here.” It does not inform your audience what they will get out of clicking on the link. https://www.marketingtiki.com/

6. 5. Get Your Timing Right Set a time for your geofencing campaign instead of running your ads 24/. Usually, ads that run during the night don’t perform as well, because most people are asleep during that night. However, if you run a nighttime business, such as a bar, you will benefit from running your ad in the evening and night. It’s best to choose a timing that suits your business or only run your ads during your business hours as that is when your audience can visit you. 6. Optimize Your Campaign Always keep optimizing your fences and campaigns based on how they are performing. When you don’t optimize your campaign, even the best geofencing strategies will not help you. You will lose leads and revenue. https://www.marketingtiki.com/

7. After all, you need to run campaigns that work for your business, instead of choosing something that works for everyone and blindly hoping for the best outcome. So, review the performance analytics of your campaigns and tweak them if needed. You can also conduct A/B testing to see what’s working for your business and what is not. If you want to optimize your geofencing strategies and run successful campaigns, get in touch with Marketing Tiki today! https://www.marketingtiki.com/

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