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Advertising at Gold’s Gym. Company Brief. Has emerged as a strong Brand Name in the fitness Industry over a decade. Gold’s Gym has over 700+ facilities all over the world. Fastest growing international gym chain in the Asia Pacific with 2 gyms opening every month
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Company Brief • Has emerged as a strong Brand Name in the fitness Industry over a decade. • Gold’s Gym has over 700+ facilities all over the world. • Fastest growing international gym chain in the Asia Pacific with 2 gyms opening every month • Currently we are 79 gyms across 43+ cities of India.
INDIAN FOOTPRINTS- 79 Gyms • Mumbai – 13 Gyms • Kolkata – 3 Gyms • Guwahati – 1 Gym • Bangalore – 10 Gyms • Hubli – 1 Gym • Coimbatore – 1 Gym • Ahemdabad – 1 Gym • Baroda- 1 Gym • Surat - 1 Gym • Pune – 5 Gyms • Faridabad – 1 Gym • Lucknow – 1 Gym • Raipur- 1 Gym • Kanpur- 1 Gym • Mangalore- 1 Gym • Agra – 1 Gym • Chennai – 1 Gym • Cochin – 1 Gym • Kolhapur – 1 Gym • Nasik - 1 Gym • Indore – 3 Gyms • Jaipur - 2 Gym • Udaipur – 1 Gym • Mohali – 1 Gym • Jalandhar – 1 Gym • Amritsar - 1 Gym • Noida – 2 Gyms • Delhi – 7 Gyms • Gurgaon – 2 Gyms • Ghaziabad- 2 Gym • Panchkula – 1 gym • Meerut- 1 Gym • Cochin- 1 Gym • Sangli- 1 Gym • Belgaum- 1 gym • Patna – 2 Gyms
360 degree Branding • Displays/Interactive media. • Electronic media. • Print media – PULSE. • Static branding. • SMS’s. • Website branding. • E-mailers. • Direct mailers. • Sponsoring event . • OOH . • Scrollers . • Gold’s Gym Radio . Feedback
Demographics :- • Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, AmbikaHinduja, Ajit Agarkar, Mahesh Bhupati, MohamadAzruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more. • All Gyms have a 30% female : 70% male ratio • Age group :- -15% below 24 years - 75% between 24-50 years - 10% above 50 years • Footfalls:- on an average we have 350 workouts per day per gym. • Gym size: 7000Sq Ft to 15000 Sq Ft
Gold’s Gym Pulse magazine • Gold’s Gym magazine • Prospective target audience of 90,000 members across 43 cities
Advertising Options in PULSE • Right hand full page • Back inside/front inside cover • Back cover • Belly Wrap • Insertion of fliers/Pamphlets • Tear off coupon • Index page branding • Sampling of product with PULSE
Static branding:- TENT CARDS WALL BRANDING ROLL UP STANDEE DROP BOX ACRYLIC SHEETS
Innovative branding Mirror Strip Branding Tags on the handles of each locker 6*3 feet Scrollers
Changing Room Door A Translucent branding on the glass doors of the changing room
Event Properties of Gold’s Gym:- Body Transformation Fit & Fab Super Spin Calendar Model hunt
Brands who worked with Gold’s Gym Media Cars Watches Music Systems /Plasma
Perfumes and skin products :- Clothes and accessories Lingerie
AND SOME MORE… Banks Durable lifestyle stores/ goods Travel
Car Placement- Mercedes at Pune Gold’s Gym ; Jaguar at Mumbai and Pune ;Audi at Mumbai gyms and Fit & Fab 2011
Contact • Pooja Thakur – pooja@goldsgymindia.com Mobile no. - 09223593185. • Sanyukta Khandke – sanyukta.khandke @goldsgymindia.com Mobile no. - 09223300255 • Bhagyashree Shukla – bhagyashree@goldsgymindia.com Mobile no . – 09223394389 • Aseem Chaturvedi – aseem.chaturvedi@goldsgymindia.com - North Mobile no. - 09560588057 • Swagata Prasad – Swagata@goldsgymindia.com – South