McCrindle Australia Defined wall infographic

1. TOP 7 SOURCE COUNTRIES % of permanant arrivals Ll is for 100,000 LUCKY COUNTRY The great land, Oz, Down Under, Stralya LIFE EXPECTANCY AT BIRTH 79.9 The Northern Territory is the Australia’s “walk to work” capital with 11% of all workers getting to work by foot. It is the only Australian state or territory where “walked only” exceeds 1 2 3 4 5 6 7 UK New Zealand China India Italy Vietnam Phillipines 19.9% 9.1% 6.3% 5.7% 3.6% 3.5% 3.5% 16 DARWIN 84.3 NT MORE WOMEN getting a lift to work in a car. Oo is for THAN MEN O.S. The rest of the world. : FERTILITY RATES (BABIES PER WOMAN) AUS: 1.9 OECD: 1.7 WORLD: 2.4 CURRENT TOP 5 BABY NAMES NATIONALLY Oliver William Jack Noah Jackson 1 2 3 4 5 Charlotte Olivia Ava Emily Mia 110.9 15Cairns Uu is for UTE The Aussie car of choice. To call it a “pickup truck” would be, well, un-Australian. NT (1.0%) POPULATION GROWTH 14Townsville CHALET 14% GRANNY FLAT PARENT BIRTH PLACE HOUSING TYPE 59% NET OVERSEAS MIGRATION Qq is for QUID Money. “It’ll cost you a few quid”. 21Mackay 10% 41% NATURAL INCREASE 76% WA (10.9%) 54% Both Aus. born 23Rockhampton QLD (20.1%) Detached house Unit/apartment Terrace/townhouse HOUSEHOLD WEALTH BY QUINTILE 25Bundaberg Bb is for 28Hervey Bay BRISSIE The capital of Queensland. Also known as Brisvegas. 34% None Aus. born 10Sunshine Coast BRISBANE TOGS $32k $192k $438k $767k $2.2m Toowoomba 17 6Gold Coast Even though Brisbane has 2 million fewer people than Melbourne, it has 1,725 more motorcycle commuters than Melbourne. Aa is for POPULATION 2.51 million - 11% % OF WORKFORCE Today: 1% | 2025: 0% UNI DEGREE: 1 in 10 ARVO The time after midday and before evening. SA (7.2%) BNE % 12% One Aus. born % of National pop. COSSIES 26Coffs Harbour DEVON POLONY NSW (32.0%) POPULATION 5.20 million - 22% % OF WORKFORCE Today: 27% | 2025: 13% UNI DEGREE: 1 in 5 Sydney has as many people who get to work by train (almost 187,760) as the rest of Australia combined. PERTH GROWTH RATES AUS: 1.8% OECD: 0.6% WORLD: 1.1% SYD FRITZ 7Newcastle BATHERS 24 Bunbury 9Central Coast SYDNEY 29Mildura Wagga Wagga 27 ?? G’DAY A greeting. The most widely used Aussie term. Gg is for POPULATION 4.86 million - 21% % OF WORKFORCE Today: 35% | 2025: 29% UNI DEGREE: 1 in 4 Ww is for WHATCHAMACALLIT A thingo, a whatsit, a dooberwhacky. ? 11Wollongong ADELAIDE CANBERRA ACT (1.8%) Albury/Wodonga 20 Global Gen Zees MEDIAN AGE 1ST MARRIAGE 29.8 iGen Gen Z Bendigo 19 Ballarat 18 Geelong 13 POPULATION 5.15 million - 22% % OF WORKFORCE Today: 31% | 2025: 31% UNI DEGREE: 1 in 3 Even though Sydney has 400,000 more people than Melbourne, Melbourne has 58,568 more people who drive to work than Sydney. 30Shepparton Digital Integrators Cotton Wool Kids 22% 27% 27% 24% : Year 10 Year 11/12 Click ‘n Go Kids Screenagers 28.1 Upagers The Zeds MELBOURNE MEL Bubble Wrap Generation Tweens VIC (24.8%) Teens 98.0 Dip. or Cert. 170,000 marriages / year POPULATION 4.43 million - 19% % OF WORKFORCE Today: 6% | 2025: 27% UNI DEGREE: 1 in 2 Ff is for Degree or Post Grad. FROG & TOAD The road. LUNCHEON mccrindle.com.au 22Launceston TAS (2.2%) Jj is for JOE BLAKE Snake. As in, “I just saw a Joe Blake on the Frog & Toad so do the Harold Holt!” MEDIAN AGE OF PARENTS (NEW BIRTHS) 33.0 30.7 17 JOBS 5 15 HOMES P O W E R E D B Y Hobart residents are the most likely to drop someone to work (7.5%). For every 10 people who drive themselves, 1 person gets a lift to work. While in Melbourne, someone gets a lift to work for every 14 drivers. T2 HBT POPULATION 1.6 million - 6% 12 HOBART CAREERS IN A LIFETIME researchvisualisation.com