Innovation and consumer behavior

Mar 30, 2019

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Innovation and consumer behavior. First mover advantage. Marketing and personality dimension. The 6 perceptions. Relative advantage Values compatibility Risk Trialability Observability complexity. Futures Team.

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personality dimension
observability
values compatibility
first mover
futures team
relative advantage

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Innovation and consumer behavior

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Innovation and consumer behavior
First mover advantage

Marketing and personality dimension
The 6 perceptions • Relative advantage • Values compatibility • Risk • Trialability • Observability • complexity
Futures Team

Consumer Behavior

Consumer Behavior. Professor Lawrence Feick University of Pittsburgh. Outline. Consumer decision process Interpersonal influences on consumer behavior Personal influences on consumer behavior Organizational buying. Consumer decision process. Personal Influences on Buyer Behavior.

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Consumer Behavior

Consumer Behavior. There are 3 steps involved in studying consumer behavior. Consumer preferences : describe how and why people prefer one good to another. Budget constraints : people have limited incomes.

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CONSUMER BEHAVIOR

CONSUMER BEHAVIOR. Preferences. The conflict between opportunities and desires. Utility maximizing behavior. Preferences or Tastes. All consumers are endowed with a set of “preferences” among all of the goods and services from which they can choose.

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Consumer Behavior

Consumer Behavior. Influences on consumer behavior Psychological Decision making Attitudes and attitude change Sociocultural Reference groups Family decision making Culture and subculture. Consumer Problems and Recognition.

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Consumer Behavior

Consumer Behavior. Session 3. Introduction. In the US, the Marlboro cowboy is usually shown alone In Japan, the Marlboro cowboy is usually shown as part of a group… Why?. Target Holland Offensive in US/ UK. Youth as Target Market. Whiter Play station is powerful, sexier, strong.

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Consumer Behavior

Consumer Behavior. I ntroduction …. Lec . 2. Harcourt, Inc. Factors Influencing Consumer Behavior. Culture. Most basic cause of a person's wants and behavior. Factors Affecting Consumer Behavior:. Subculture

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Consumer Behavior

Consumer Behavior . By Suwattana Sawatasuk. Consumer Behavior. Processes a consumer uses to make purchase decisions , as well as to use and dispose of purchased goods or services ; also includes factors that influence purchase decisions and product use

930 views • 25 slides

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR. BUAD 307 MARKETING FUNDAMENTALS. Why does Staples sell Starbucks coffee?. Influences on and of Consumer Behavior. PERCEPTION/ SENSATION. MARKET RESEARCH. INFO SEARCH. COGNITION. CHOICES. STRATEGY. AFFECT. PREFERENCES. BELIEFS. CONSUMER. COMMUNICATION.

824 views • 37 slides

Consumer Behavior

Consumer Behavior. Without CB - I am Nothing!. Who Are Consumers?. People who buy products People who use products Example: Company selling a car to college-age students. External Influences Culture Social Class Reference Groups Family. Personal Influences Age Sex Family Status

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CONSUMER BEHAVIOR

CONSUMER BEHAVIOR. BUAD 307 MARKETING FUNDAMENTALS. Why does Staples sell Starbucks coffee?. Learning Outcome Objectives.

644 views • 40 slides

Consumer Behavior

Consumer Behavior. I ntroduction …. Lec . 4. Harcourt, Inc. Factors Influencing Consumer Behavior. Factors Affecting Consumer Behavior: Psychological. Motivation. Psychological Factors. P erception. Beliefs and Attitudes. Learning.

453 views • 12 slides

Consumer Behavior

Consumer Behavior. Definition. The study of the processes involved when people select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Before, during and after a purchase. C ross- C ultural C onsumer B ehavior Framework. P rocesses

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Consumer Behavior

Consumer Behavior. Midterm Examination Review. Questions and Points. True/False - Multiple Choice 40 Qs = 80 points Questions 15 Qs = 40 points 10 Qs @ 2 points each 5 Qs @ 4 points each Match the Following 10 Qs = 20 points Total = 140 points. How to study?.

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Consumer Behavior

Consumer Behavior. -Bhavna Narang. Defining Consumer Behavior. Consumer Behavior can be defined as the behavior that consumers display in searching for, purchasing, evaluating, and disposing of products and services that they expect will satisfy their needs.

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Consumer Behavior

Topic 4. Consumer Behavior. Utility. Like elasticity, Utility is another fancy name for satisfaction or happiness Utility refers to satisfaction derived from consumption of goods and services.

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Consumer Behavior

Consumer Behavior. How does psychology and behavior impact promotions?. Who Are Consumers?. People who buy products People who use products Example: Mom buys the cereal but the kids consume and influence decision. External Influences Culture Social Class Reference Groups Family.

484 views • 27 slides

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR. CHAPTER 5. CONSUMER PURCHASE DECISION PROCESS. Problem Recognition: Perceiving a Need Information Search: Seeking Value Alternative Evaluation: Assessing Value Evaluative criteria Evoked set Purchase Decision: Buying Value

367 views • 8 slides

Consumer Behavior

Consumer Behavior. Reading s: Flat World Chapters 10, 3, Primary and Secondary Research ( http://www.allbusiness.com/marketing/market-research/1310-1.html ) Skill Soft: MKT0203: Competitive Factors in Strategic Marketing WGU Library E-Reserves

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Consumer Behavior and Production Behavior

Consumer Behavior and Production Behavior. Chapter - 4. Consumer Behavior Theory. Describes how consumers buy different goods and services also explains how a consumer allocates its income in relation to the purchase of different commodities and how price affects his or her decision. 2.

368 views • 33 slides

Consumer Behavior and Consumer Research

Week 1 - (Chapter 1a). Consumer Behavior and Consumer Research. A) What Is Consumer Behavior?. Def: Activities people undertake when obtaining, consuming, and disposing of products and services. Or. Def: a field of study that focuses on consumer activities. CONSUMER INFLUENCES

375 views • 21 slides

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