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Loud Demo

Business plan. Loud Demo. Mesfin Kalle Artem Rémy. 23/09/2010. Summary. Mission and Strategy Business environment Execution Marketing Plan Key Asumptions and Financials Risk Analysis. Our mission. Costumer problem :. Record companies use a lot of time :.

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Loud Demo

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  1. Business plan LoudDemo Mesfin Kalle Artem Rémy 23/09/2010

  2. Summary • Mission and Strategy • Business environment • Execution • Marketing Plan • Key Asumptions and Financials • Risk Analysis

  3. Our mission Costumer problem : Record companies use a lot of time :  To go throw incoming sound samples from bands  Answering to phone calls/emails. €€ Money €€ Band Have to wait lot of time before having answer Are not sure to be listened

  4. Strategic intent • We want to be the first company to sell it’s kind of tool in Finland. • We want to record label save money but also create a value, • so we can make money with our tool. • We want to help new band to get to be known.

  5. Product/Service concept Who pays for what and why ? Record label By using our service, the sound samples/emails are received only from the bands, which fits the certain criteria Criteria are defined as "filters" in our service. Record labels can choose the filters from our service. The amount of phone calls/emails to record labels is also reduced. Create value Making money Saving time Saving money

  6. Market Research • Market size: Finland: – ca. 200 Record Labels - ca. 1000 Artist/ Bands Europe: – ca. 8000 Record Labels - ca. 10000 Artist/Bands

  7. Market Research Findings: • Nodirectcompetitors • Survey: basicinformationofhandling in recordlabels • Interview: Gained information of medium size record label, specially about the filter

  8. Market Research Significance: • Seems to be that our service might not have much value for medium sized record label • Medium sized record label companies receive only 1-2 demo/day • Potential Market: • In Finlandabout 30 % of 200 RecordLabels • In Europe about 40 % of 8000 RecordLabels

  9. Offeringtocustomers • Introducetheservicebyvisiting: • thecustomers • venues • musicfairs

  10. Price Strategy • Free Service for Bands/Artists • Monthly fee of 50€ for Record Labels

  11. Sales strategy • toallureRecord Labels with a hugeofferof Bands & Artists  Testversion: first 4 weeks free!!!

  12. Financial • Net Present value (at 12%): 2.359.000 € • Break-even-point: 2,5 years

  13. Graph

  14. Promotion • Promotion services using • Social Medias • Record Label company web sites • Band web sites • Concerts

  15. Risks analyse Risks Actions Create better marketing Modify the application based on given feedback. Market : Sales fail Technology : Users Overflow Monitor application activity Competence : lack of technical skills and business Ask help to professional / teacher Learn more about our need

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