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TOURISM

TOURISM. PETER ROBINSON MICHAEL LÜCK STEPHEN L. J. SMITH. 4. Air Transportation. Learning Objectives. To understand the scope of the airline industry To evaluate some regulatory frameworks in which air travel takes place

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TOURISM

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  1. TOURISM PETER ROBINSON MICHAEL LÜCK STEPHEN L. J. SMITH

  2. 4 Air Transportation

  3. Learning Objectives • To understand the scope of the airline industry • To evaluate some regulatory frameworks in which air travel takes place • To understand various marketing and operating strategies for airlines

  4. History • 1903: first powered flight • 1939: first transatlantic passenger service (PanAm) • 1952: first passenger jet (DeHavilland Comet) • 1970: Boeing B747 jumbo jet enters service • 1976: first supersonic passenger jet (Concorde) • 2007: largest passenger jet (Airbus A380) • 2011: first all-composite material jet (Boeing B787)

  5. Categories of Airline Services • Scheduled • Charter • Low-cost carriers (LCC) • Air taxi services

  6. Types of Aircraft • Engine type • Turboprop • Jet • Purpose/mission • Short-haul • Medium-haul • Long-haul • Ultra long-haul • Body width • Narrow body • Wide body

  7. Economic Considerations • Yield management • Performance indicators • Revenue Passenger Enplanements • Available Seat Miles (ASM) • Revenue Passenger Miles (RPM) • Load Factor (LF) • Revenue Departures performed • Mishandled baggage • On-time departures

  8. Regulation • International Air Transport Association (IATA) • International Civil Aviation Organization (ICAO) • Freedoms of the Air • Deregulation • USA • Europe • Route network development

  9. Airline Cooperation • Pooling • Joint ventures • Code-sharing • Alliances • Star Alliance • oneworld • SkyTeam

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