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Aging In Advertising

Aging In Advertising. Ben Schumann. Thesis. Behind the advertisements analyzed, aging is constructed differently for men and women. The environment reaffirms both sexes construct. . Ad Groupings. Outside Inside No Place. Groups Analyzed . People? Product pictured? Kind of Product

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Aging In Advertising

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  1. Aging In Advertising Ben Schumann

  2. Thesis • Behind the advertisements analyzed, aging is constructed differently for men and women. The environment reaffirms both sexes construct.

  3. Ad Groupings • Outside • Inside • No Place

  4. Groups Analyzed • People? • Product pictured? • Kind of Product • Copy in relation to idea

  5. Aging in terms of • Environment • How men are portrayed • How women are portrayed

  6. Concusion • Idea of staying: to fix problems pass something better provide reach point where you can pass

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