IB Presentation MUJI × Morocco

1. http://www.muji.net/muji-meets-idee/ IB Presentation MUJI×Morocco Group7 Dylan Stoecker, Azusa Oda, Mali Li, Megumi Takita, Shun Isomoto,Yuka Wakui

2. Introduction http://www.townnote.jp/biz_10277799/

3. About MUJI http://www.muji.com/storelocator http://weheartit.com/entry/19331423?group=B&imgres Household goods Apparel Food

4. http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/ None in Africa

5. Morocco country factors http://www.dooyoo.co.uk/destinations-international/holiday-resorts-in-morocco/

7. Country factors • Morocco’s economy is stable • Employing many new policies to attract FDI • Influences by the FTA with the U.S. • Historical presence of European culture →We have potential customers.

8. Product http://www.yamatologia.com/log/product/

9. Furniture IDEE Co., Ltd. http://athome.kimvallee.com/2010/05/modern-japanese-furniture-at-idee

10. Current success in Europe plays a large role. http://www.muji.net/shop/overseas

11. Easiest to tailor to local preferences http://home-and-room.com/puuf.html http://www.idee.co.jp/about/news/20121010/4more-idee.html http://www.muji.net/mt/mujilife/group/archives/2010/01/21_125726.html

12. Entry Mode http://www.yamatologia.com/log/product

13. http://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.htmlhttp://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.html FDI -Green Field

14. http://www.bows-n-ties.com/mens-fashion-tips/wrapper.php?/archives/328-Business-Attire-and-Etiquette-in-France.htmlhttp://www.bows-n-ties.com/mens-fashion-tips/wrapper.php?/archives/328-Business-Attire-and-Etiquette-in-France.html Avoid cultural crash Mainbusiness style is French.

15. Keep intellectual property Government lacks transparency. http://www.iplab.in/

16. Receive two types of subsidy for their operation cost http://www.moneysavingexpert.com/insurance

17. Production Location http://www.yamatologia.com/log/product

18. Producing basic items in China. Outsourcing local designers http://www.whatantiquefurniture.com/2010/10/looking-for-antique-furniture-factory.html

19. ArganiaUniversel Commerce SNC. http://www.arganiagalleries.com/Berber%20deco/Ang/Our%20Products.htm

20. http://www.moog.co.jp/japanese/careers/about-us/our-locations/http://www.moog.co.jp/japanese/careers/about-us/our-locations/ Accessible Location Easy to access to Europe and Middle East

21. Low labor cost Minimum wage is... $2/hour! http://meddic.jp/cost

22. Marketing Strategy http://www.yamatologia.com/log/product

23. Target Market http://forums.filmnoirbuff.com/viewtopic.php?pid=216834 1.Upper-middle class and above

24. 2. Visitors from other countries →potential customers http://blog.sightseersmovie.com

25. Price Should keep price as low as possible http://transportation.qualcomm.com/fleet-management/lowering-operational-costs

26. Place Casablanca http://www.edgymix.com/2012/11/casablanca-morocco

27. Product Sizes Preferences Language http://www.gumtree.com.au/s-ad/parramatta/teaching-childcare/arabic-language-teaching-and-translation/1011555244 http://www.rivieradelsol-rentals.co.uk/html/furniture_packages_morocco.html http://www.empirefurniture.biz/make-sure-the-furniture-fits-the-room/

28. Promotion Personal selling Distributes sales coupon http://www.hokangtao.com/2012/12/muji-malaysia-midvalley-free-discount-coupon.html http://arlatt.blogspot.jp/2011/06/ch-18-sales-promotion-and-personal.html http://alisterpaine.com/2011/03/15/the-old-fashioned-brand-building-push-strategy

29. Conclusion

30. Thank You for Listening! http://www.timeanddate.com/news/time/morocco-dst-2012.html

31. References About.com. “Colonization and Independence of Morocco.” • http://africanhistory.about.com/od/eraindependence/ig/North-African-Independence/Atlas-Morocco.htm African Economic Outlook. “Morocco.” http://www.africaneconomicoutlook.org/en/countries/north-africa/morocco/, accessed December 2012. CDA Media. “Business culture in France.” http://www.worldbusinessculture.com/index.html, accessed December 2012. Central Intelligence Agency. “THE WORLD FACTBOOK- MOROCCO.” https://www.cia.gov/library/publications/the-world-factbook/geos/mo.html, accessed December 2012. Hasson, Amal. “Morocco looking for 20 million tourists by 2020.” bikyamasr, August 1, 2012. http://www.bikyamasr.com/74321/morocco-looking-for-20-million-tourists-by-2020/, accessed December 2012. IDÉE. “Company Profile.” http://www.idee.co.jp/company/profile/, accessed December 2012. IDÉE. “Furniture.” http://www.idee.co.jp/product/sofa/, accessed December 2012. IDÉE. “Product- Furniture.” http://www.idee.co.jp/product/sofa/, accessed 13th Dec 2012. IDÉE. “Products of IDEE.” http://www.idee.co.jp, accessed December 2012. Index mundi. “Morocco-GDP per capita.” http://www.indexmundi.com/g/g.aspx?c=mo&v=67, accessed 13th Dec 2012. Information Technology Associates. “Morocco Economy 2012.” ITA, February 23, 2012. http://www.theodora.com/wfbcurrent/morocco/morocco_economy.html, accessed Dec 13, 2012. Janss, Julien. “Moroccan Furniture.” http://www.articlesnatch.com/Article/Moroccan-Furniture/2999489#.UMlw4OQvHI, accessed December 2012. Kaplan, Samuel. “Morocco.” U.S. State Department, March 12, 2012.

32. http://www.state.gov/outofdate/bgn/morocco/197361.htm, accessed December 2012. • Lexisnexis. “Insta-trips: Looking for thrills? Check out these hills. National Post's • Financial Post & FP Investing (Canada).” April 1, 2006. www.lexisnexis.com/hottopics/lnacademic, • accessed December 2012. • Minimum-wage.org. “Morocco Minimum Wage, Labor Law, and Employment Data Sheet.” • http://www.minimum-wage.org/international/en/Morocco, accessed December 2012. • Morocco World News. “Princess LallaMeryem inaugurates Morocco Mall in Casablanca.” • http://www.moroccoworldnews.com/2011/12/17296/princess-lalla-meryem-inaugurates-morocco- • mall-in-casablanca/, accessed December 2012. • Oikawa, Genjyurou. “Japanese Companies Withdraw from China One After Another.” • Searchina Economic News, August 30, 2011, • http://news.searchina.ne.jp/disp.cgi?y=2011&d=0830&f=business_0830_011.shtml, accessed • December 2012. • Pereira, Parun. “Moroccan Culture: People, Clothing and Food in Morocco.” • http://www.buzzle.com/articles/moroccan-culture-people-clothing-and-food-in-morocco.html, accessed • December 2012. • Project JICA/BRPM. “Methodes et techniques d’exploration miniere et principaux gisements • au Maroc. ” December 9,2002. http://mric.jogmec.go.jp/public/report/2005-10/morocco_05.pdf, accessed • December 2012. • Pros&Apos; top five international picks, via Lexisnexis Academic. October 10, 2010. • www.lexisnexis.com/hottopics/lnacademic, accessed December 2012. • THE WORLD BANK. “DATA-MOROCCO.” http://data.worldbank.org/country/morocco, • accessed, December 2012. • The U.S. Commercial Service. Doing Business in Morocco: 2011 Country, Commercial Guide • for U.S. Companies, PDF e-book, http://ebookbrowse.com/doing-business-in-morocco-2010-country- • commercial-guide-for-u-s-companies-pdf-d43134629, accessed December 2012. • United States of America Department of Commerce. • “Doing Business in Morocco: 2011 Country Commercial Guide for U.S. Companies, PDF e-book, chapter 6 – • performance requirements and incentives.” http://www.amcham- • morocco.com/files/Morocco%20Commercial%20Guide%20by%20FCS.pdf, accessed December 2012.