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Twitter

Twitter. Your Library, in 140 characters, or fewer. Are We Talking Birds?. Not unless you Tweet it Twitter in Plain English. Getting Started. www.twitter.com Create an Account Keep it open, not private! Post a picture Or avatar, library image, logo, etc. Set Your Bio

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Twitter

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  1. Twitter Your Library, in 140 characters, or fewer

  2. Are We Talking Birds? • Not unless you Tweet it • Twitter in Plain English

  3. Getting Started • www.twitter.com • Create an Account • Keep it open, not private! • Post a picture • Or avatar, library image, logo, etc. • Set Your Bio • Fill in your account’s Settings with the name of your institution and its URL. • Use the 160-character Bio field to give the name and title of the employee(s) who post to the account. • Don’t assume that people won’t care who’s behind the account.

  4. Getting Started • Customize your background • Add pictures, colors, etc. • Search for people/organizations • Follow at least three • Link to the Twitter account when promoting it • Your library’s account on Twitter has a special URL you can use to send people there directly.

  5. Learn the Lingo Twitterverse, Tweets, Twittiquette What are we talking about?

  6. Tweet • Twitter status update • Answer to “What are you doing?” • 140 Characters

  7. Following & Followers • Following • Receive their updates in your personal timeline • Find people and click “Follow” • Followers • Followers are people who receive other peoples' Twitter updates

  8. Replying • @username • A public reply to someone’s tweet • “@yourlibrary I agree, this new Janet Evanovich is going to have a hold list a mile long!” • Direct Message (DM) • A private message to another twitter user. Much more like email • Must both be following each other • Use Direct Message tab • Or start message “d username”

  9. Retweeting (RT) • A way of passing on a tweet that you saw from someone else. • Great for big news, cool links, or clever comments • Give credit where credit is due • “RT @thatuser Jennifer Weiner’s Best Friends Forever is officially a New York Times bestseller.”

  10. Hashtag (#) • A quick way to categorize your topics • The # symbol followed by a term describing or naming the topic • A way of saying “This message is about the same thing as other messages from other people who include the same hashtag.” • #libraryjobs • #SummerReading • #teamJacob • Users can search for that hashtag, and will get all of the related messages.

  11. Trending Topics • Most-mentioned terms on Twitter at that moment • Right side of your screen and on the Twitter search page • Reflect the real-time nature of Twitter and true shifts in what people are paying attention to • Aggregate many tweets at once and often break news ahead of the mainstream media • Note that the trends often include hashtags

  12. To Tweet or Not To Tweet That is the question!

  13. Start With a Policy • Be Professional • ‘Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.” ’ • A tweetable policy! (140 Characters)

  14. Let’s Get Tweeting! • Use real English • Tweet to the masses • Remember that anyone can see these • Edit and Proofread • You can’t edit once you post your Tweet • Post approximately once a day, or up to as many as five or six times a day.

  15. Twittiquette Manners in this new medium

  16. Following • Make a point to follow at least a few interesting people and institutions. • If you can identify that someone is from your service area, at the very least follow THEM back. It’s a courtesy. • Not following anyone back is a clear sign to potential followers of your library that you’re not on Twitter for the right reason

  17. Engage in Conversation • Twitter is a two-way application. • It’s not just a matter of shouting into the void. • Ask questions sometimes and solicit feedback. • Don’t forget to follow up with a post on the results.

  18. Who’s Talking? • Search Twitter daily for mentions of your institution • Twitter Search (http://search.twitter.com) • Find People function on the main Twitter site • will find institutions as well as individuals • Don’t ignore the conversations that are happening about your library or your community • Reputation management is not just for businesses

  19. Who’s Talking

  20. Twitter for Your Library Or why you should bother

  21. Be Relevant • Already in use in your community • Huge demographic • Nearly gender neutral • Median age = 31 • Ethnically neutral • Accessible from web and mobile devices • Convenient!

  22. EmergenTweets • Changes in Hours • Sudden closures • Weather Issues • Any immediate, emergency messages

  23. Networking • With current patrons • With other libraries • With local businesses • With potential donors • With future patrons

  24. Twitter Marketing • Promote programs • Announce new books for holds • Solicit volunteers • Announce new staff • Congratulate staff on good work • Better than a performance review! • Announce job openings

  25. Job Searching • Make your Twitter presence “employer-friendly” • Put your job pitch in your Twitter bio • (160 characters) • Use a professional looking avatar • Utilize your Twitter background. There’s lots of space you can use to promote yourself. • Tweet about your job search • Include a link to an online resume in your bio. • Establish yourself as an expert in your field on Twitter. • Do not misrepresent yourself. If you’re not a medical doctor, don’t play one on Twitter.

  26. Library Examples Twitter in action!

  27. Park Ridge Library

  28. New York Public Library

  29. Grand Rapids Public Library

  30. Providence Public Library

  31. Indiana State Library

  32. Resources • http://www.gruntledemployees.com/gruntled_employees/2009/05/twitterable-personnel-evaluations.html • http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/ • http://mashable.com/2009/03/13/twitter-jobs/ • http://www.oplin.org/meanlaura/archives/320 • http://business.twitter.com/twitter101 • http://www.twitter.com • http://www.web2learning.net/archives/3086 • http://acceleratedbachelordegree.org/100-ways-to-use-twitter-in-your-library/

  33. Thank You Jessica Jacko Barnes Indiana State Library Professional Development Office 317-650-8492 jjacko@library.in.gov

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