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New York Times vs Chicago Tribune Advertisement Comparison Report

New York Times vs Chicago Tribune Advertisement Comparison Report. Ms. Smith & Ms. Kennedy. Statement of Purpose. Audience: Saber Paper, LLC General Manager Product Compared: Chicago Tribune and New York Times Why information is needed: In order for company to save money.

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New York Times vs Chicago Tribune Advertisement Comparison Report

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  1. New York Times vs Chicago Tribune Advertisement Comparison Report Ms. Smith & Ms. Kennedy

  2. Statement of Purpose Audience: Saber Paper, LLC General Manager Product Compared: Chicago Tribune and New York Times Why information is needed: In order for company to save money

  3. Factor 1: Cost • NYT=$65 • CT=$100 • Recommendation:New York Times

  4. Factor 2: Audience Exposure • NYT • CT • Recommendation:

  5. Factor 3: Ad. Running Time Length • NYT • CT • Recommendation:

  6. Overall Recommendation • -Advertise in The New York Times • Cheaper to advertise • Gains more exposure to the masses • Length of running time is longer; less expensive

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