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Supernatural! California Academy of Sciences: 10/31/10 Program Recap Presented to:

Supernatural! California Academy of Sciences: 10/31/10 Program Recap Presented to: Julie Low/Ron Foth Advertising Tiffany Zarem /Marketing Director California Academy of Sciences Lisa Ricci/Marketing Manager California Academy of Sciences Presented By: Laureen Chang, 102.1 KDFC

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Supernatural! California Academy of Sciences: 10/31/10 Program Recap Presented to:

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  1. Supernatural! California Academy of Sciences: 10/31/10 Program Recap Presented to: Julie Low/Ron Foth Advertising Tiffany Zarem/Marketing Director California Academy of Sciences Lisa Ricci/Marketing Manager California Academy of Sciences Presented By: Laureen Chang, 102.1 KDFC Date: 11/3/10

  2. Promotional Elements Provided by Classical 102.1 KDFC • Voted by San Francisco Magazine’s Reader’s Poll – Best Radio station and Best DJs, • No station does creepy-crawly Halloween like KDFC. We have an array of scary music that we’ll be playing all weekend long during Halloween – and at the CAS during the live broadcast. From Disney’s Fantasia “The Sorcerer’s Apprentice” and “Night on Bald Mountain” to “Funeral March of the Marionette” (aka the theme from Alfred Hitchcock Presents) there’s a wealth of familiar and well-loved classical music that the entire family will enjoy – and that will set the tone for CAS SuperNatural! • STATION Provides: • KDFC will create a customized spook-tacularsoundtrack to be played during for the SuperNaturalMasquerade on 10/22, 5-7pmfor CAS guests • KDFC will also provide promotional support to the ticketed 10/22 fundraising event, and invite our listeners to join us at the 10/31 event. • Sunday, October 31 – A rare live broadcast, 12noon-3p, plus we’d like to bring some young musicians/performers to do live music in the afternoon. The kids and parents will love it! Additionally, we’ll be able to host the day’s activities – the costume contest and other activities.

  3. Promotional Elements Provided by Classical 102.1 KDFC • The promotional support: • KDFC eNotes: weekly newsletter inclusion to our 47,000 database on 10/11 and 10/25 • Pre-recorded :30s promotional spots, 40x, airing weeks of 10/18 and 10/25 • Live KDFC calendar spots :15s “join KDFC this weekend…” 20x airing week of 10/25. • Live on-air giveaways, 5x family 4-packs of tickets to KDFC Day at CAS/SuperNatural 10/31 event given away in The Lunch Box, middays with Hoyt Smith – week of 10/18 • Live on-air giveaways, 5x famly 4-packs of tickets to Public SuperNatural Masquerade on 10/22, with one family 4-pack of a Grand Prize to the High-end event on 10/22, week of 10/11 in The Quiz in Morning Drive with Hoyt Smith. • Web contest on KDFC.com – 20 family 4-packs given away online week of 10/18 • KDFC Events Calendar – October 1 through October 31, with event description, artwork and hyperlinks to the CAS website. • Promotional value: $62,000

  4. Homepage feature on KDFC.com for ‘Supernatural’ at the California Academy of Sciences

  5. KDFC.com Online Contest Featuring a Family 4-Pack to CAS Supernatural Festival

  6. KDFC.com Event’s Calendar featuring Supernatural at California Academy of Sciences

  7. Event Photos

  8. Event Photos

  9. Event Photos

  10. Event Photos

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  12. Event Photos

  13. Air Checks KDFC Lunch Box Giveaway (Aired 10/11/2010) KDFC Morning Trivia to win a Family 4-Pack to Supernatural at CAS (Aired 10/18/2010) Family 4-Pack Winner (Aired 10/18/2010) CAS ‘Supernatural’ Promo Commercial (Aired 10/23/2010) CAS ‘Supernatural’ Live Commercial (Aired 10/25/2010) CAS ‘Supernatural’ Promo Commercial (Aired 10/26/2010) CAS ‘Supernatural’ Post-Event Live Mention(Aired 11/01/2010)

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