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Entrepreneurship Unternehmensgründung im Informationszeitalter

Entrepreneurship Unternehmensgründung im Informationszeitalter. Miroslaw Malek Institut für Informatik Humboldt-Universität zu Berlin. The Goals. To learn about Entrepreneurship in High Tech

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Entrepreneurship Unternehmensgründung im Informationszeitalter

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  1. EntrepreneurshipUnternehmensgründung im Informationszeitalter Miroslaw Malek Institut für Informatik Humboldt-Universität zu Berlin

  2. The Goals • To learn about Entrepreneurship in High Tech • To develop eagerness or just an itch to become an entrepreneurer or intrapreneurer, or simply become aware of entrepreneurial process • To develop a viable Business Plan • Team Formation • Idea Development • Initial Presentation • Development of a Business Model • Midweek Report • Final Presentation

  3. The Format • Lectures by Malek and Ibach • Guest Lectures • Brainstorming and Teamwork • Happenings (Special Events) • Ideas, Midterm and Business Plans Presentations

  4. Main Sources • W. D. Bygrave, The Portable MBA in Entrepreneurship, 2nd Edition, John Wiley and Co, 1997 • Malek, M., Ibach, P., Entrepreneurship: Prinzipien, Ideen und Geschäftsmodelle zur Unternehmensgründung im Informationszeitalter, dpunkt Verlag, 2004 (Entrepreneurship: Principles, Ideas and Business Models in Information Age) www.entrepreneurship-par-excellence.de

  5. Useful Sites Collection • Websites • smallbusiness.yahoo.com - Entrepreneurial site of Yahoo with many hints and links • www.gate2growth.com • www.gruenderstadt.de - Search engine for entrepreneurer • www.entrepreneurship.de • Conferences and Workshops • Government Information • Organizations and Societies • Venture Capital Companies • Business Plan Competitions

  6. Entrepreneurship for High-Tech Startups • Introduction • Entrepreneurial Processes and Models • High-tech Opportunities • Creating a Successful Business Plan and Business Strategy • Creativity: the Product or the Service • Case studies • Silicon Valley etc. • Technology • Startups (Tivoli, Amazon, Microsoft, Apple, SAP, Cisco, E-bay, Intershop, Pixelpark, Teekampagne and ebuero)

  7. Entrepreneurship (continued) • Internet Marketing (B2B or B2C) • Financial Projections and Sources of Financing • Legal and Tax Issues • Intellectual Property • Ethics • Special Problems and Who Can Help • Advanced Topics

  8. Internet Revolution:B2B E-Commerce Exchange 2000 2001 2002 2003 2004 2005 Quelle: Gartner Group (2002)

  9. E-Commerce Sales in 2004 by Region • United States $3.2 trillion • Asia-Pacific $1.6 trillion • Western Europe $1.5 trillion • Eastern Europe, Africa, Middle East $68.6 billion • Latin America $82 billion Source: Forrester Research Forrester estimates that e-commerce will account for 8.6 percent of worldwide sales of goods and services in 2004.

  10. Market Value versus Real- Market Progression Peak of euphoria Harmonizationof capital market and real market progression Dotcom decline in prices Disillusionment of the investors First dotcom-insolvencies Real market progression Fusion of old- and new-economy Start-up- boom Dotcom-deathlists Consolidation E-business profitability-level Maturing of the new-economy Bottom of pessimism Internet www Birth of net-economy 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

  11. Entrepreneur • A person who destroys the existing economic order by introducing new products and services, by creating new forms of organizations and by exploiting new raw materials (Joseph Schumpeter, 1883-1950) • Someone who perceives an opportunity and creates an organization to pursue it • A person who organizes and manages a business undertaking • A creator of a new company

  12. Entrepreneurship Entrepreneurship = Creating a new company • The Entrepreneurial Process • involves all the functions, activities and actions associated with perceiving opportunities and creating organizations to pursue them

  13. Entrepreneurship – just a few opinions • Entrepreneurship is the way to prosperity in the 21st century • Entrepreneurshipis the best hope for an eternal economic springtime • Entrepreneurship promises more freedom, equality and brotherhood

  14. Start Dreaming • Enzo Ferrari started with a dream of building world’s fastest and most beautiful cars • “Our dreams can only come true if we decide to awake them” • Josephine Baker (1906-75) • “All our dreams come true - if we have the courage to pursue them“ • Walt Disney (1901-66)

  15. Small is Great • 50% of all innovations originate from small companies (firms with 20 or fewer employees) • 95% of breakthrough ideas • Almost 70% of all new jobs • Better suited for new technologies (especially software)

  16. A Model of the Entrepreneurial Process (from Bygrave)

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