1 / 43

How did they do THAT ?

How did they do THAT ?. • red screen • reversed & mixed type • breathing room. • striking variety – media, content, shape, size • reversed & mixed type • dramatic horizontal screen for linkage.

marshburn
Download Presentation

How did they do THAT ?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How did they doTHAT?

  2. • red screen • reversed & mixed type • breathing room

  3. • striking variety–media, content, shape, size • reversed & mixed type • dramatic horizontal screen for linkage

  4. • not just a circle photo• transparent screen & type•light thick bar for linkage• circle in folio tab•info graphic at bottom

  5. • repetition of circle theme element •rail of white for breathing room • modules separated by white space

  6. • dropped cap for linkage • patterned screen •“pick-up” color

  7. • COB to include another medium • mixed type

  8. • layering of type • text wrap around blurbs/pulled quotes • rounded edges on box • Doric line

  9. • dominant photo • linkage • stories designed in rectangles with varying sizes of head sizes • teaser box (with COB)

  10. • eye dropper for color match •rail to separate module • three degrees of separation • photo in folio tab

  11. •eyedropper • degrees of transparency • type as a graphic container

  12. • degrees of transparency •photo illustrates framing & rule of thirds

  13. • dominant art •text wrap

  14. • gradient type • shades of black on blocks for layering • art repeated as block under the copy for anchorage

  15. • dominant photo from unusual angle • COB • reversed type • kerning of type

  16. • type set in layers • transparent copy of photo used as background •caption shaped to match curve in photo

  17. • multi-modules • pencil or pen used to create curved line • reversed or layered type • folio tabs as headers (master pages)

  18. • red screen extends over gutter for linkage • COB with text wrap • tool lines to separate right poems

  19. • spot color screen • info graphic •different columns in articles for variety & reader aid

  20. • matched spot color •TOC News briefs Heads reflect uniform style sized by story importance

  21. • odd shaped photo & screen with text wraps • Tilted drop cap in head for similar effect to photo • Linkage

  22. • Graphic symbol to be repeated in theme areas •Inexpensive but effective cover–contemporary

  23. • repeated graphic, once in black, once in white •Extreme vertical crop adds drama • Title page contains appropriate information •Caption on facing page–added cost

  24. • bracket instead of parentheses •major story & sidebar • module with variety of shape, size, content • linkage

  25. • choice of title page background color may be affected by more than photo • words run together with shade or font change • extreme vertical cropping

  26. • dropped shadow & mixed type • rectangular shaped copy & modules in variety of column widths

  27. • pencil outlines separated from COB extend across the gutter •transparent dropped cap • pencil “scribbles” •slanted copy blocks • leading & kerning •rail & wide text wrap

  28. • pencil head and graphic • text wraps at COB photos & connecting lines • outline type

  29. • photo art with text wrap • type as graphic container •layered type

  30. • type as a graphic container • centered folio tabs with graphic

  31. • info graphic without bars or lines • layered type

  32. • reversed pattern (from cloth, paper, screen saver), one transparent for repetition effect • breathing room between columns • rotated reversed type

  33. • repetition effect through functional diamond-shaped graphics • repeated vertical line • pulled quote in reverse type

  34. • collage made from the same photo• black screen backgroundtext box shape in mirror image of collage• type size and leading diminishes–probably because of line length

  35. • scissors tool used to cut away some of the art used previously (repetition) • shear tool changed piece perspective/angle •black backgrounds & white type provide linkage & unity

  36. • type on a path (pencil drawn) • Same sculpture photographed from different angles (large one transparent) •dropped shadows at smaller arts

  37. • consistent format & types •selective focus in photo rather than transparent screen •minimal use of decorative type •dominant partial COB

  38. • transparent screen behind dominant head •articles fit to rectangular boxes, different column styles, different alignments

  39. • feathered transparent screen•rotated type• white type• linkage• compatible process colors–probably from the eyedropper

  40. • duotones made with transparent screens • feathering at infographic • headline with outline

  41. • Cobbed dominant photo with text wrap • copy blocks have different type styles & alignments • least compatible color photo placed farthest from dominant

  42. • Dominant photo collection instead of one dominant & two modules •type set to emphasize meaning or for reader aid (caps) • rails add breathing room to oversized elements

  43. Everything you just saw isso oVer. So–where will you look for the new hot? • scholastic press sites •CD covers, music sites, book stores • contemporary publications • latest TV program & movie graphics • latest ads, especially fashion & “high end” living

More Related