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Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, today announced the following:<br><br>
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BASIS TECHNOLOGIES AND VISTAR MEDIA AUTOMATEDOOH ADVERTISING
ABOUTCOMPANY Basis Technologies(https://basis.com), a leading provider of cloud-based workflowautomationandbusiness intelligencesoftwareformarketingand advertising, today announced an integration with Vistar Media – the world’s leading marketplace for programmatic digital out-of-home (DOOH)
ThebenefitsofDOOHcapabilitiesinBasisfor agencies and marketersinclude: StreamlinedworkflowforrunningprogrammaticDOOHcampaigns. Built-inimpressionmultiplieraccountingforDOOHbeingaone-to-manymedium. Omnichanneltargetingacrossdifferentaudiencesandmediachannels. HolisticreportingtocompareDOOHvaluerelativetootherchannelssuchasCTV,direct, social,andsearch,includingmediaavailableinprogrammaticchannels.