1 / 4

Tackling The Issues of Data Privacy in The Marketing Landscape

Let's explore the major marketing challenges in the new era of consumer privacy and discover guidance to help you overcome these issues<br>Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. Customer data appears to be a complete solution at first glance.u00a0<br>It allows marketers to personalize campaigns and communications to the individual customer. Benefits also include accurate attribution of marketing expenditure to outcomes. This is termed data-driven marketing, and it wonu2019t be possible without a wealth of data.

martcehcube
Download Presentation

Tackling The Issues of Data Privacy in The Marketing Landscape

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TACKLING THE ISSUES OF DATA PRIVACY IN THE MARKETING LANDSCAP www.martechcube.com

  2. DATA PRIVACY? Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. Customer data appears to be a complete solution at first glance. www.martechcube.com

  3. AFFECTED As more consumers become concerned about the unlawful usage of personal information by digital marketers, All the latest reforms in data privacy have had a largely negative impact on marketing teams. Privacy compliance is a primary concern for marketers across all marketing channels.Part of this process is ensuring that the proper procedures and protocols are observed to keep customers advised of how their sensitive data is managed. As a result, marketing professionals need to be conscious of their actions in terms of protecting personal information. Establishing a transparent, permission-based connection with customers with a clear value proposition can help companies create trust.

  4. LET'S CONNECT WITH US! Martechnews martechcube podcast www.martechcube.com

More Related