Tightening the rules on Cookies opens the door again for traditional advertising

1. Guest Blogs Tightening the rules on Cookies opens the door again for traditional advertising channels martechcube

2. With the phasing out of third party cookies this year, traditional print marketing channels should see a significant uplift – especially those who can offer their own MarTech measurement tools. Changes are afoot in digital advertising and marketers are re-evaluating their strategies as the long-awaited withdrawal of third party cookies comes in. Brands and their marketing teams, will be looking to change the channel mix, finding the most effective ways to reach target audiences and evaluate their effectiveness. This re-evaluation, and the continued need for GDPR compliant data, has seen a steep rise in demand for, and experimentation with, an overlooked marketing channel – door drop. martechcube

3. There are no minimum volumes so a new user can test an area quickly and cost effectively to establish how the message is being received and acted upon, such as using discount codes or promotion time slots. In planning their 2024 campaigns Marketers need to wake up to the reality of a future less reliant on cookies and, as part of that change, Whistl want them to reconsider using print as part of their marketing mix so are offering discounts for first time users. Whistl, through its MarTech tool, Leafletdrop, has made creating, targeting and booking a campaign easier than Google and Meta Ads. Good “new-fashioned” door drop media remains on par, if not more effective, than digital advertising. It’s time for the new generation of marketers to give targeted leaflet advertising that delivers a chance. martechcube

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