1 / 4

Optimizing Data & Making Content King Again

Optimizing Data & Making Content King Again<br>

martechcube1
Download Presentation

Optimizing Data & Making Content King Again

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Optimizing Data & Making Content King Again Marika Roque talks about privacy laws, challenges in CTV / OTT channels and accountability standards.

  2. Marika Roque talks about privacy laws Challenges in CTV / OTT channels and accountability standards. Publishers will have control in terms of holding some segments for direct and/or AG/PG buy types, but these will most likely end up yielding for the buy-side as the quality of publisher-side data will only increase as we get back to the “content is king” way of thinking.

  3. Current Problems with CTV/OTT Targeting - eMarketer and others state that measurement, ad fraud and targeting are all major challenges when buying CTV/OTT, yet this channel is outpacing all other screens in ad spending. This means that CTV supply is being bought within some of the loosest targeting practices in digital media.

  4. About The Author - Marika Roque Marika Roque is the Chief Operating Officer of KERV Interactive, a multi award winning interactive video company revolutionizing the performance of digital advertising with its patented technology. Marika is a top expert in digital media, recognized by her peers for her knowledge and advancement of the advertising industry, where she has been a leader and innovator for over a decade. For more such updates, check Out recent Martech Cube Guest blogs.

More Related