[PDF] DOWNLOAD Writing for Humans and Robots: The New Rules of Content Style

2. Writing for Humans and Robots: The New Rules of Content Style Your audience&#8217s time and interest are in low supply. Connect with your reader faster while reducing energy wasted on edits.Writing for a global internet audience presents many challenges. The most pressing is writing for both humans and search engine spider robots. Communicating with both involves a thoughtful content strategy and writing style guide that doesn&#8217t compromise either user&#8217s needs.It&#8217s difficult to write and design with consistent style and formatting without concrete content rules to follow. Whether you&#8217re a seasoned writer, new to the craft, or trying to get your team to follow a uniform approach&#8212this book can serve as the foundation for building a coherent, on- brand reader experience with your content creation efforts. By setting actionable standards, you&#8217ll improve the strength of your message and professional reputation to help achieve your business goals.Founder and CEO of The Blogsmith content agency, Maddy Osman, wrote Writing for Humans and Robots as a modern-day homage to The Elements of Style for content creators, also expanding on the AP Stylebook's rules to address the unique needs of an online audience.In this book and style guide reference, you&#8217ll learn how to balance optimizing for search engines while appealing to human readers in terms of:Intentionally choosing words.Writing compelling titles and descriptive subheadings.Formatting and improving readability for lists, links, images, and numbers.Telling stories in content.Using foundational references like the AP style guide to customize your unique brand writing style guide.Understanding search intent as an important part of your content

3. strategy.Establishing a writing process for content creation that includes researching, outlining, drafting, and editing.&#8230and much more, with 22 chapters total.*Please note: the print edition of this book will be available for purchase at launch on July 18, 2022.*

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