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Central & Eastern European

Central & Eastern European. WINE NETWORK. Why wine?. an important export-import commodity tourist attraction shares the history and soul of the region stimulates discussion and better understanding. The Issue:.

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Central & Eastern European

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  1. Central & Eastern European WINE NETWORK

  2. Why wine? • an important export-import commodity • tourist attraction • shares the history and soul of the region • stimulates discussion and better understanding

  3. The Issue: • CE wine region needs betterpromotion and cooperation instruments in order to face modern challenges: competition, sustainability, etc. • With the increasing income in CEE people become more aware of the wine culture, and need a comprehen-sive guide to the local producers.

  4. The Task: • Promotion of local wine producers • Support of sustainable production • Cooperation of regions within and outside the EU • Facilitation of tourism in CE • Provision of extensive and trustworthy information to consumers

  5. The Idea: • Creating a ‘double network’: virtual online community and a real geographic route that can be explored by tourists.

  6. CEE WINE NETWORK Experts Vineyards Hotels Wineries Lovers Shops Cellars

  7. The Website: Newsletter Interactive map of the route Members’ profiles Advertisements For producers Promotion Communication & cooperation Experience & know-how For consumers

  8. The Route:

  9. 4. Cooperation with certification authorities and issuing ‘Green’, etc. certificates and membership cards (14 months) 5. Becoming self-sustainable (24 months) - Different composition of financial resources - Sponsored links, sponsorships, Gold memberships, etc. 6. Prospects for future: expansion to the Balcans, Ukraine, Russia, Caucasus, a chain of regional offices with shops promoting local products… Timeline: 1.Establishing the network (5 months) - Creating the website, office - Collecting information - Establishing partnerships - Promotional programme - Applications 2. CE Wine Route (9 months) - Interactive map - Hospitalityclub-like site with profiles of participations 3. Cooperation with hotels and travel agencies (11 months)

  10. I II

  11. Partners: HUNGARY • Budapest Wine Society: http://www.bortarsasag.hu/en/ • http://www.wineroute.hu/ CZECH REPUBLIC: • Czech Grape and Wine Producers http://www.wineofczechrepublic.cz • Národní vinařské centrum: http://www.vinarskecentrum.cz/ • Wine Fund of Czech Republic SLOVAKIA: • www.vinko.sk MOLDOVA: • http://www.vinmoldova.md/eng/

  12. Beneficiaries:

  13. Sponsors, orHow we get the EU money • EIB grants/loans, least privileged regions (7,6 bil EUR!) http://www.welcomeurope.com/default.asp?id=1110 • ERDF:!http://ec.europa.eu/regional_policy/funds/feder/index_en.htm • Further reference: • http://www.interreg4c.net/first_call.html • http://ec.europa.eu/grants/index_en.htm • http://www.eufunds.bg/?cat=29

  14. Success indicators: • number of hits, profiles, memberships • number of associated producers, organizations, etc. • number of booked trips, member’s cards purchased • economic indicatorsin individual regions (collecting info about Δ of profits on a monthly basis)

  15. The team: • Mateusz Białas • Aleksey Kazarov • Magdalena Kosova • Oleh Myroshnichenko • Oleksandr Shumskyy • Elena Terzi THANK YOU!

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