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B ritish P etroleum How BP groundswell their change after the Gulf of Mexico spill

B ritish P etroleum How BP groundswell their change after the Gulf of Mexico spill. 11/1/2010 Group 3. BP-The company. One of the six oil and gas "supermajors". global oil and gas company headquartered in UK(( LSE : BP , NYSE :  BP ) http://www.bp.com. The Mexican Gulf Disaster.

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B ritish P etroleum How BP groundswell their change after the Gulf of Mexico spill

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  1. British PetroleumHow BP groundswell their change after the Gulf of Mexico spill 11/1/2010 Group 3

  2. BP-The company • One of the six oil and gas "supermajors". global oil and gas company headquartered in UK((LSE: BP, NYSE: BP) • http://www.bp.com

  3. The Mexican Gulf Disaster • triggered by a blast on the Deepwater Horizon rig -- leased by BP and operated by Transocean Energy -- that killed 11 workers on April 20. • 4.9 million?(172 million?) gallons barrels of oil into the Gulf waters. • On June 16, after meeting with President Obama, BP executives agreed to create a $20 billion spill response fund • On August 18 the oil stop eventually

  4. The challenge Bad image of the company - More than 1,000 lawsuits -Slow reaction -Incorrect information -Tony Heyward

  5. What they are doingGulf of Mexico response Home Page • -Continue Sealing the well • -Clean up offshore, and beaches • Wildlife rehabilitation • Economic investment • -Pay to the claims- total $3,199,006,168 Gulf of Mexico response http://www.bp.com/extendedse ctiongenericarticle.do?categoryId=40&contentId=7061813 Gulf of Mexico response 6,600 Subscribers 18,000 followers BP_America 42,00followers BP_America

  6. Their stock prices 52wk Range: 26.75 - 62.38

  7. Our ideas • BP must enroll people around what they are doing for the community and animals of Mexican Gulf Disaster. Animals & Fauna Community

  8. People Enrollment • For each purchase of gas you buy, we (BP) donate 25% to Injured Community and Fauna. • Show all the process in You Tube, Facebook, and Twitter. • Twitt every progress they have been doing. “In this moment BP and you have saved the life of some injured ducks”.

  9. People Enrollment • Using 11,700 service stations • Prize for encouraging each station owner to gathering donations by local people ( by making prize, or contest) -use location marketing tool -Recruit Volunteer Car washer/ Repairers for making donation -Rally of all gas stations raising the money for Gulf support http://mindsproutmarketing.com/blog/tag/mytown/

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